Google appears to have rolled out a brand new blue spotlight characteristic for some featured snippets within the Google Search outcomes. Google could spotlight particular textual content that’s essential in answering your question, immediately within the featured snippet outcome. Additionally, the font measurement of the featured snippets with blue highlighted textual content is bigger than featured snippets with out blue highlighted textual content.
What’s appears to be like like. Listed below are some screenshots of queries that generate the brand new blue highlighted textual content featured snippet in Google Search:
Earlier assessments. Again in September 2022, Google examined this characteristic with each yellow and blue highlighted text. It appears Google has gone with the blue highlights, as all of the examples I have seen are in blue and never in yellow.
Why we care. Will featured snippets that spotlight the reply extra prominently with these blue highlights scale back the click-through price from a typical featured snippet? Will these perhaps drive extra clicks due to the highlighted textual content?
It’s possible you’ll wish to audit a few of your extra common featured snippets to see in case you are noticing kind of site visitors after this transformation – that’s, if the change impacted your outcomes.
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In regards to the writer
Barry Schwartz a Contributing Editor to Search Engine Land and a member of the programming crew for SMX occasions. He owns RustyBrick, a NY primarily based net consulting agency. He additionally runs Search Engine Roundtable, a preferred search weblog on very superior SEM subjects. Barry could be adopted on Twitter here.
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