WPP’s media group GroupM has named Robert Wheeler as its chief advertising and marketing officer for North America.
Wheeler, who served as group vp and company communications lead at WarnerMedia, has joined the chief management crew reporting to North America CEO Kirk McDonald.
He will likely be chargeable for shaping and growing GroupM’s inside and exterior narrative together with driving collaboration throughout its companies: Mindshare, Wavemaker and EssenceMediacom throughout the U.S. and Canada.
“His distinctive advertising and marketing expertise have earned him a status for constructing belief with varied audiences,” stated McDonald in an announcement. “We’re excited to have Robert be part of our crew as GroupM shapes the following period of media for our shoppers.”
Earlier than WarnerMedia, Wheeler was the top of world communications at Xandr and held roles at AT&T, TiVo and NBCUniversal.
“GroupM is a beacon of purpose-driven excellence within the media trade, creating impactful experiences that resonate with each manufacturers and customers,” added Wheeler.
He will likely be based mostly out of GroupM’s places of work in New York.
Final month, GroupM completed the merger of two agencies—Essence and Mediacom to kind a brand new tremendous company which is able to see the mixed company make use of over 10,000 individuals around the globe. EssenceMediacom can even function with a shopper record that features PlayStation, Adidas, Airbnb, Bayer, Dell, EY, Google, Mars, NBCUniversal, Procter & Gamble, Signet, Goal, The Coca-Cola Firm and Uber.
In the meantime, GroupM has additionally introduced an up to date model of its carbon calculator based mostly on the media decarbonization methodology launched final July. The calculator permits companies to estimate the carbon emissions of a shopper’s marketing campaign based mostly on the breakdown of the media purchase, utilizing channel-level emissions information.
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