There was a shakeup on the high of the R/GA management group, because the IPG company elevated Tiffany Rolfe to chair of R/GA. The information comes as CEO Sean Lyons departs the company for Accenture Track, the place he’ll tackle the newly created function of world capabilities lead.
Robin Forbes, presently world chief shopper officer at R/GA, will step as much as grow to be interim CEO on the company. Rolfe and Forbes will each report back to IPG CEO Philippe Krakowsky.
Rolfe provides to her place as world chief inventive officer and expands her tasks to incorporate firm imaginative and prescient, tradition and enterprise management as chair of R/GA.
“I want Sean all the perfect in his subsequent alternative and I’m happy with what we have now constructed over the past 5 years—throughout a time of large change for the business and the world,” stated Rolfe in an announcement. I’m honored to tackle the extra function as chair and construct on the latest modifications that we have now begun to implement with our new ‘Distributed Creativity’ mannequin. In partnership with Robin and the remainder of our terrific management group, we’ll proceed to outline an thrilling future for our purchasers, and for R/GA.”
Rolfe joined R/GA in 2018 as U.S. chief inventive officer. In 2020, she was named global CCO. Rolfe beforehand spent over six years as companion and inventive lead at consultancy Co:Collective, and previous to that, she was at Crispin Porter + Bogusky in Miami, Los Angeles and Boulder. Rolfe is on the board of One Membership for Creativity, the Advert Council’s inventive committee and Meta’s inventive council.
Forbes, who was named world chief shopper officer final yr, has held a spread of management positions throughout his 9 years at R/GA. He’s been answerable for progress, operations, and new enterprise improvement for a number of the company’s largest purchasers, together with Verizon and Samsung. He additionally served as managing director of the agency’s New York office, after which he went on to supervise the corporate’s U.S. area.
Lyons will lead Accenture Track’s world capabilities and be answerable for elevating the inventive output on the consultancy in addition to its design, expertise, communications and intelligence capabilities.
“Sean is a formidable power and somebody I’ve admired professionally for a very long time. He’s as proficient and related as he’s humble and honest,” stated David Droga, CEO of Accenture Track stated in an announcement.
Lyons will report back to Droga and be a part of Accenture Track’s world management group. He can be primarily based in New York Metropolis.
“We thank Sean for his management and dedication to shaping R/GA into the acknowledged chief it’s at this time and need him properly going ahead,” stated Krakowsky in an announcement. We’re additionally very a lot wanting ahead to supporting Tiffany, Robin and the management group at R/GA as they proceed to outline what the way forward for advertising can appear like with work that creates precious human experiences and faucets into the potential of rising applied sciences for an awesome portfolio of purchasers.”
R/GA has been via quite a few modifications over the past yr. In June 2022, the company laid off about 5% of its New York office. In November, the company introduced that it was closing its Hudson Yards office space in New York City in addition to its workplace area in downtown San Francisco as half of a bigger restructuring, transferring away from its metropolis mannequin within the U.S. and implementing a rustic mannequin with 5 disciplines powering the enterprise. In December, the company promoted Shannon Washington to chief creative officer within the U.S. R/GA was additionally named inventive AOR of Mattress Agency.
Source link
