What To Say To Get Your Way

Marketing Podcast with Jonah Berger

On this episode of the Duct Tape Marketing Podcast, I interview Jonah Berger. Jonah is a Wharton Faculty professor and internationally bestselling writer of Contagious, Invisible Affect, and The Catalyst. He has a brand new e-book we’re going to speak about — Magic Words: What to Say to Get Your Way.

Key Takeaway:

Phrases are essential to virtually the whole lot we do, together with speaking, persuading, and connecting. On this episode, Jonah Berger joins me to debate the science of language and the way sure phrases have a extra vital influence than others. You’ll be taught sensible tips about tips on how to use these magic phrases to make an actual distinction.

Questions I ask Jonah Berger:

• [1:14] Would you say there’s type of a theme or a thread that’s run by means of your work?
• [2:12] Would you go so far as saying that you’re advising folks to be scientifically intentional in regards to the phrases they select after they’re influencing?
• [3:56] What was the analysis that you simply did prefer to compile the six forms of phrases that may improve influence in each space of your life?
• [7:21] At what level does the idea you’re speaking about grow to be a adverse affect?
• [9:05] What have you ever observed in what the instance you employ within the e-book, Donald Trump, has completed that has truly influenced folks, you recognize, no matter how you are feeling about it?
• [15:58] What position does listening play on this universe?
• [18:21] Are you able to unpack the language of beer?
• [20:20] The place can folks join with you and be taught extra about your work?

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This episode of the Duct Tape Advertising Podcast is delivered to you by the HubSpot Podcast Network.

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