Platforms such as Instagram and TikTok that were already poised and ready to take on the video content movement very quickly begun to reap the rewards.
At the height of the pandemic, when most of the world’s population were at home, we saw a dramatic shift in the types of content social media users were responding to. Suddenly, video content was booming, and the generic static and text posts were become less appealing.
Platforms such as Instagram and TikTok that were already poised and ready to take on the video content movement very quickly begun to reap the rewards. Of course, this led to a few significant changes in terms of the types of video content being produced.
To start with, videos are now being shout in portrait, in line with the format used by these two platforms. Additionally, the length of these clips is a lot shorter than before.
So, now that we’ve got your interest and you’re eager to find out more (don’t try and deny it, we know…), it’s time to look at a few interesting social media video statistics for 2022 to help you rethink your marketing for the best possible ROI.
And, most importantly, it will answer the million-dollar question: How much more effective is video marketing?
31 Social Media Statistics you Need to Know in 2023
While it’s still a bit early in the year to access 2022 video marketing statistics, we can shed the light on a few statistics that will be beneficial in developing your marketing strategy for the year ahead.
Not only will they help you ensure that you receive supreme marketing ROI, but it’ll also illustrate why video marketing is so highly effective and why you ought to be utilizing it.
On-line Video Consumption Statistics Price Noting
- The variety of US inhabitants watching video content material grew to 244.4 million in 2020
- 97.8% of those content material viewers are between the ages of 18 and 24
- On the flipside of this, throughout the 65 years and older age group, solely 63.8% watch on-line video content material
- Video content material receives 21.2% extra engagement than static photos
Video Advertising and marketing Statistics that Communicate Volumes
- 54% of customers are on the lookout for extra video content material from the manufacturers and companies that they assist
- The typical web customers watches roughly 6 hours and 48 minutes of video content material every week
- 58% of social media viewers will watch all the video clip posted, supplied that it’s beneath a minute lengthy
- 86% of entrepreneurs imagine that video content material has the potential to assist companies develop considerably
Social Media and the Rise of Video Content material
- On the subject of Fb content material, 81% of companies favor to make use of video content material
- TikTok had 689 million customers worldwide in 2021
- YouTube stays the preferred video content material platform, with 89% of entrepreneurs saying that they plan on using it within the 12 months forward
- One other platform in a short time selecting up on the video content material development is LinkedIn, with 63% of entrepreneurs stating that they are going to be utilizing video to advertise their companies on the platform
- On the subject of Instagram video statistics in 2022, 58% of entrepreneurs will likely be utilizing Instagram Reels this 12 months
- Persevering with with Instagram, 26% of entrepreneurs see Tales because the platform’s most precious content material
- Reaffirming the earlier stat is the truth that 73% of companies have reported that they’ve attracted a brand new buyer utilizing Instagram Tales
Social Media Consumer Statistics
- Fb Watch attracts round 1.2 billion customers every month
- 39% of social media customers have reported that their curiosity in a model has elevated after seeing it on Instagram Tales
- On Twitter, tweets with a video obtain 2.8x extra retweets, 1.9x extra likes and a couple of.5x extra replies
- Over a billion hours of YouTube video content material is consumed every day
Desirous about Realizing How A lot Video Advertising and marketing Will increase Gross sales?
- 80% of entrepreneurs have said that the ROI on video advertisements has been spectacular
- 73% of on-line clients have said that video content material has assisted them in making knowledgeable shopping for choices
- 96% of customers use movies to study extra a couple of model and their providing
- In keeping with the earlier statistic, 93% of entrepreneurs have reported that video content material on social media has helped them land a brand new buyer
- 82% of world web site visitors is believed to be coming from video content material by 2022
- 240 exabytes of on-line video content material will likely be consumed per thirty days in 2022
How Video is Influencing Social Media Advertising and marketing
- 4.55 billion individuals have been lively on social media on the finish of 2021
- 85% of entrepreneurs considered brief kind movies as the most effective type of social media content material
- 64% of on-line entrepreneurs will likely be rising their funding briefly kind video
- 85% of social media customers have said that they wish to see extra video content material produced by their favourite manufacturers
- 66% of customers would quite watch a video to study a product, solely 18% would quite learn textual content
- The most well-liked sorts of on-line video content material embody social movies, demos, and webinars
Unleash the Energy of Video for Supreme Advertising and marketing ROI
If these figures point out something – and clearly they do – it’s that video is king in relation to content material. Prospects are responding to brief, informative video clips way over they do the common textual content or image-based content material.
In case you haven’t already, now’s the time to look right into a video content material technique on your model. And if in case you have already been reaping the advantages of video content material, you’ll know that it’s vital to serve up recent content material on a frequent foundation.
The one query left to as, is are you able to sustain with the booming world of on-line video content material?
