Channel99, a brand new resolution within the B2B martech house designed to assist entrepreneurs measure the standard of channels producing pipeline, introduced the appointment of Peter Thompson as Chief Expertise Officer. Thompson will likely be answerable for main all points of Channel99’s tech technique and innovation. It will embrace managing and executing the corporate’s data-driven imaginative and prescient to unite advertising and marketing and finance groups to enhance the worth of selling funding.
“Peter brings greater than 20 years of expertise architecting and constructing a number of the main B2B martech options — with 14 years at Microsoft, eight years as Co-founder of Bizible and most just lately, 4 years at Marketo/Adobe following the acquisition of Bizible,” mentioned Chris Golec, Founder and CEO of Channel99, in a press release. “He’ll spherical out our bench of go-to-market specialists and lead our know-how and innovation.”
Thompson joins an all-star checklist of leaders, together with former Brightcove exec Erin Cullen as SVP of Income, former Demandbase VP of ABM Nani Shaffer as CMO and former Drift exec David Kim as VP of Product.
The corporate recently raised $5 million in seed funding to assist revolutionize the way in which entrepreneurs handle funding and collaborate with gross sales and finance to measure the efficiency of selling channels.
“With its unimaginable imaginative and prescient for the B2B advertising and marketing sector, Channel99 is connecting advertising and marketing investments to tangible outcomes by offering a turnkey option to measure, benchmark and predict the influence of selling funding,” Thompson mentioned in a press release. “The group at Channel99 is passionate, revolutionary and obsessive about buyer satisfaction and success. I’m thrilled to hitch an organization devoted to constructing and delivering know-how that helps the subsequent era of B2B advertising and marketing.”
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