How Propel Agency helps increase brand sales by 40% with Omnisend

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Robert Edney remembers a time earlier than Shopify. 

“I used to be in Vancouver working inside a full service digital inventive company and we had an up-and-coming style model strategy us to work on their Shopify retailer. They had been considered one of solely 15,000 Shopify shops again in 2011,” he recollects. 

“At the moment, we’d by no means heard of Shopify on the company, however they had been doing nice gross sales, using industry-leading integrations and the platform was groundbreaking in comparison with Magento, which is what we tended to make use of again then. I bear in mind on the Shopify web site that they had a banner asserting a possibility to fund their imaginative and prescient of the corporate, like ‘Do you wish to put money into our enterprise?’ And it was identical to this type of loopy trying inexperienced web site. However since then, it’s completely modified the ecommerce {industry}—massively.”

At the moment, almost the entire shoppers for Robert and his digital commerce company Propel are utilizing Shopify. Much more, he’s seen that increasingly shoppers are in search of e-mail advertising and marketing options to assist develop their ecommerce companies.

“With latest modifications within the {industry}, I’ve had shoppers strategy me who’re spending £3,000/month plus on adverts, and the return just isn’t as spectacular anymore. They’ll spend £750/month on Omnisend, and the return is insanely totally different. For one consumer particularly, we’ve generated £177,000 in gross sales income since April 2022 from e-mail advertising and marketing campaigns alone. Examine that with their Fb/Google adverts which were 4 instances the month-to-month price and are nowhere close to that degree by way of income generated and ROI.”

Over time, Robert seen extra prospects switching from greater ESPs like Mailchimp and Klaviyo to Omnisend. The truth is, Mailchimp is not an enormous consideration for many Shopify manufacturers, resulting from integration components and higher options.

“Now, with most consumer conversations, it’s more likely to be ‘Are you interested by Omnisend or Klaviyo?’ Particularly for ecommerce. They’re not likely contemplating Mailchimp as a lot as they used to. And usually, if these manufacturers ask for recommendation, I’ll are likely to advise them in the direction of Omnisend generally. It’s only a very user-friendly platform, with tons of options, wonderful buyer assist and it integrates completely with Shopify.”

Working with Omnisend

Due to his expertise within the {industry}, Robert has an incredible view on what ecommerce manufacturers require to really succeed, and that’s why it made sense for him to affix Omnisend’s Associate Program in 2020. 

The truth is, he first began working with Omnisend due to considered one of his shoppers: 

“I had a consumer that was utilizing Omnisend, and I learnt easy methods to use it inside out for that consumer particularly. It was superior; I actually preferred the interface, the integrations and intuitive options, and even the value level the place it was aggressive with Mailchimp however was cheaper than Klaviyo was an enormous plus.”

The Associate Program is sort of a “workforce”

“After turning into aware of Omnisend and seeing spectacular outcomes, I used to be contacted about their Associate Program to assist prospects which are already utilizing the platform and are excited about getting absolutely the most out of their e-mail advertising and marketing technique as an entire. I’m fairly positive we simply jumped on a name the identical day and mentioned the longer term,” he recollects. 

From there, he realized he might cowl the wants of the vast majority of his Klaviyo shoppers with Omnisend, and he bought extra excited about it. And it actually simply snowballed from there.

“My expertise with the Klaviyo Associate Program was nice, but in addition notable is that it was not fairly as private,” he says. “I discover that constructing long-lasting working relationships with my shoppers creates probably the most success, and Omnisend appeared to echo that.”

Robert now manages greater than 25 manufacturers within the US, UK, Canada and Germany. These manufacturers span a number of industries, from meals and drinks, to pet meals and equipment, dwelling and backyard, and style. 

When these manufacturers start working with Propel and get began with Omnisend, they typically wish to uncover areas to enhance their general e-mail advertising and marketing technique, automation workflows and SMS alternatives. In the event that they’ve already launched just a few workflows—such because the worthwhile Break up Worth Deserted cart or Welcome collection—they’ll typically wish to get extra in-depth and optimize these workflows, whereas nonetheless offering higher buyer experiences. 

Robert explains to his shoppers, particularly these coming from Mailchimp, that Omisend is a mixture of each Mailchimp and Klaviyo:

“When it comes to consumer interface and friendliness, it’s in all probability extra just like Mailchimp than Klaviyo. Nevertheless it’s bought the additional advantage of in all probability the perfect assist of the three that I’ve skilled.”

“When it comes to consumer interface and friendliness, [Omnisend is] in all probability extra just like Mailchimp than Klaviyo. Nevertheless it’s bought the additional advantage of in all probability the perfect assist of the three that I’ve skilled.”

Robert Edney, Founding father of Propel

That type of assist additionally extends to the Associate Program. Robert and his company are within the palms of Zulfi Moon, our Sr. Company Partnership Supervisor. “It’s nice working with Zulfi,” Robert says.

“He at all times will get again to me inside a day. We have a tendency to talk about e-mail advertising and marketing traits, carry on prime of the newest integrations, something e-mail and SMS associated, we simply bounce concepts off one another normally and even typically share a Friday afternoon beer.”

A consumer success story

With Omnisend, Robert and his company Propel have been in a position to assist ecommerce manufacturers succeed the place earlier than they had been having progress points.

For instance, one Shopify consumer within the pet {industry} had been utilizing Klaviyo for years, however once they began working with Propel and made the selection emigrate to Omnisend, they started to see distinctive progress.

“We began working with them in March 2022,” Robert says, “and the distinction in outcomes in comparison with once they had been utilizing Klaviyo is actually wonderful.”

Within the first 9 months, their revenues from all campaigns elevated greater than 40%, making a further £51,300 since switching to Omnisend. 

When trying on the income per marketing campaign, that’s gone up almost 68%, and income from workflow automations has elevated 25%.

This sort of success is true for each campaigns and automations:

It has been 9 months since migrating, however Robert believes that this development appears to be like set to proceed and evolve. “We’re on observe that when we hit the one-year mark with Omnisend, this model could have generated almost £70,000 in extra income from their e-mail advertising and marketing in comparison with their earlier full yr utilizing Klaviyo.”

For an additional consumer, Propel has been in a position to massively improve their efficiency by optimizing their workflows. The truth is, they’ve executed extra in three months than the model was in a position to do within the earlier 12 months:

The way forward for ecommerce

General, the highway ahead for ecommerce manufacturers is to place extra deal with first occasion information advertising and marketing corresponding to e-mail and SMS advertising and marketing. Past that, it’ll be vital to seize real evaluations on expertise, post-purchase surveys and extra engagement with prospects with a deal with a extra customized model expertise.

“I’ve truly had fairly just a few shoppers say that they’re taking a look at spending much less on social media and on conventional digital advertising and marketing in 2023. When pondering of the place to redirect that advert spend, the reply is more and more into e-mail advertising and marketing, trying into SMS potentialities, and investing extra into their very own first occasion information and bettering technical ecommerce search engine optimisation to generate extra natural site visitors to their web site.”

When requested the place he thinks the market goes, he says it’s all about personalisation.

“Gaining a greater understanding and interesting carefully with prospects is turning into extra vital than ever and personalizing e-mail and SMS communication goes to be massive in 2023,” he says.

“That’s what I’m making an attempt to assist my shoppers with, it may be straightforward to easily write an e-mail and ship it to a complete checklist. What’s turning into more and more essential is to ship content material that actually stands out and is being despatched to the suitable viewers on the proper time and doing every little thing attainable to make sure that the shopper is engaged and proud of what they’re receiving.”

We couldn’t agree extra.

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