2022 was one other nice 12 months for email marketing. Final 12 months, 40 billion individuals used email daily. What’s extra, over 80% of companies make the most of electronic mail advertising to gain and keep customers.
With electronic mail advertising software program being the second most used tool, it’s evidently that email marketing has not only proven to be effective nevertheless it’s performed an enormous function in getting manufacturers nearer to their potential purchasers and prospects final 12 months.
Nevertheless, with so many instruments out there to select from, how can entrepreneurs be certain they’re selecting an answer that’s proper for his or her wants? Let’s do an electronic mail advertising software program comparability and have a look at among the hottest electronic mail advertising software program used final 12 months. We’ll examine every platform by prices, options, and ease of use.
Let’s dive in!
7 Most Widespread E-mail Advertising and marketing Software program in 2022
1. Benchmark Email
Naturally, we’ve to incorporate our personal electronic mail advertising platform: Benchmark E-mail! It’s a complete electronic mail advertising software designed to offer customers with what they should create and handle profitable email marketing campaigns.
Is there a free plan?
Sure! Benchmark Email offers a Free plan that permits customers to retailer 500 contacts and ship as much as 3,500 emails a month.
What are the opposite package deal choices and costs?
- Lite: Begins at $9.99/month
- Professional: Begins at $15/month
- Enterprise: Customized pricing
What about electronic mail templates?
With Benchmark E-mail, you’ll be able to simply create stunning emails utilizing templates and ship them out to your contact lists. The vast number of responsive email templates will be simply personalized with our drag-and-drop editor. The platform additionally presents superior options corresponding to advertising automation, permitting you to simplify your complete electronic mail advertising course of while increasing engagement out of your subscriber base.
How can customers develop their electronic mail checklist?
Benchmark E-mail offers a number of options to assist customers grow their email list, corresponding to signup varieties, social media integration, checklist segmentation, and a touchdown web page creator. Benchmark E-mail’s Shopify Sync permits eCommerce customers to sync their Shopify retailer to allow them to ship emails to a wider community, together with their Shopify prospects.
Why Benchmark?
The user-friendly platform makes it straightforward to create and handle campaigns, with complete analytics to measure success. Moreover, the superior advertising automation permits customers to create automated processes corresponding to welcome emails, reminder emails, and different personalized messaging. Benchmark E-mail presents checklist administration, analytics and reporting, autoresponders, and A/B testing.
With Benchmark E-mail, sustaining wholesome deliverability and sending status is less complicated than ever. Our Sensible Sending function removes inactive emails from sends so you’ll be able to deal with engaged, subscribers. You may re-add these subscribers later for re-engagement campaigns.
Ever experience writer’s block? Benchmark E-mail’s AI-generated Smart Content, powered by OpenAI, the analysis agency behind ChatGPT, does the content creation for you. All it’s a must to do is present a immediate, and Sensible Content material offers you with contemporary electronic mail copy to make use of in your outreach.
Who ought to select Benchmark?
Benchmark E-mail is good for small companies or enterprises seeking to get began with electronic mail advertising. It presents an all-in-one electronic mail advertising resolution with an in depth checklist of options and plans to suit any finances. The benefit of use makes it the proper resolution for companies that don’t have a big advertising group or the bandwidth to spend time studying new software program.
2. Sendinblue
Sendinblue is a cloud-based electronic mail platform that helps companies keep up a correspondence with their prospects via advertising campaigns and permits firms to design automated customer journeys primarily based on person exercise.
Is there a free plan?
Sendinblue does certainly supply a free plan which incorporates as much as 300 emails/day and limitless contacts.
What are the opposite package deal choices and costs?
- Lite: Begins at $25/month
- Premium: Begins at $65/month
- Enterprise: Customized pricing
What about electronic mail templates?
Sendinblue has quite a lot of electronic mail templates out there to select from, or customers can design their very own. There are additionally pre-made drag-and-drop content material blocks so customers can rapidly create professional-looking messages with out having any coding information.
How can customers develop their electronic mail checklist?
Sendinblue has a number of options designed to assist customers develop their electronic mail lists, together with signup varieties and integration with third-party web site instruments corresponding to Fb Lead Advertisements and Shopify. Customers can simply import contacts from a CSV file or sync the checklist immediately from one other platform. Moreover, Sendinblue has an API that permits builders to combine different apps with it for added performance.
Who ought to select Sendinblue?
This platform is finest fitted to small-to-medium-sized companies that need an all-in-one resolution for managing their on-line communication wants with complete advertising automation capabilities.
3. Active Campaign
ActiveCampaign is an electronic mail advertising service with highly effective instruments corresponding to segmentation, automation, A/B testing, contact scoring, and reporting, serving to companies to take advantage of out of their electronic mail campaigns.
Is there a free plan?
No, however they provide a free trial.
What are the opposite package deal choices and costs?
- Lite Plan: Begins at $29/month
- Plus Plan: Begins at $49/month
- Skilled Plan: Begins at $149/month
- Enterprise: Customized pricing
What about electronic mail templates?
ActiveCampaign offers a number of electronic mail templates that customers can customise with their very own branding or content material. It additionally presents customers the power to design emails utterly from scratch utilizing its drag-and-drop electronic mail editor.
How can customers develop their electronic mail checklist?
ActiveCampaign additionally presents integrations with a whole lot of third-party apps, corresponding to Salesforce, Shopify, Zendesk, and extra so prospects can simply join their different enterprise methods with ActiveCampaign. Additionally they supply touchdown pages and website forms.
Who ought to think about ActiveCampaign?
This platform is finest fitted to small to medium-sized companies in search of an electronic mail advertising service with highly effective automation capabilities with integration choices.
4. Mailchimp
MailChimp is an electronic mail advertising service that permits customers to ship out and optimize their emails, handle subscriber lists, observe efficiency metrics, and extra.
Is there a free plan?
Sure. MailChimp’s free plan consists of options corresponding to customizable templates, electronic mail automation, and reporting instruments.
What are the opposite package deal choices and costs?
- Necessities Plan: Begins at $13/month
- Normal Plan: Begins at $20/month
- Premium Plan: Begins at $350/month
What about electronic mail templates?
MailChimp offers a whole lot of professionally designed electronic mail templates so customers can create stunning campaigns with ease. Moreover, they provide versatile design choices like including photos or customizing colours and fonts, making it straightforward to create emails that match a model’s feel and appear.
How can customers develop their electronic mail checklist?
To develop electronic mail lists, MailChimp presents useful options corresponding to signup varieties, touchdown pages, pop-ups, and integrations with social media platforms like Fb and Twitter.
Who ought to use MailChimp?
This platform is good for companies of all sizes in search of an all-in-one electronic mail advertising resolution at an reasonably priced value level.
5. Constant Contact
Fixed Contact is an electronic mail advertising and automation service designed to assist companies of any measurement attain their prospects and prospects with focused, customized campaigns.
Is there a free plan?
No, however they provide a free trial.
What are the opposite package deal choices and costs?
- Core Plan: Begins at $9.99/month
- Plus Plan: Begins at $45/month
What about electronic mail templates?
Fixed Contact presents tons of electronic mail templates and has a drag-and-drop electronic mail editor, all mobile-responsive.
How can customers develop their electronic mail checklist?
You may create sign-up pages and touchdown varieties to trace subscribers in your web site. Make the most of Fixed Contact’s Google Advertisements migration and social media instruments to develop your checklist out of your advert campaigns.
Who ought to use Fixed Contact?
This platform has a variety of highly effective options that make it excellent for advertising groups that need to take their digital advertising efforts to the following degree. Additionally they supply lead gen and CRM packages at prime greenback, which can be excellent for bigger companies and groups with bigger advertising budgets.
6. Campaign Monitor
Marketing campaign Monitor is an electronic mail service with an intuitive drag-and-drop editor and complete real-time analytics.
Is there a free plan?
No, however they provide a free trial.
What are the opposite package deal choices and costs?
- Primary Plan: Begins at $9/month
- Limitless Plan: Begins at $29/month
- Premier Plan: Begins at $149/month
What about electronic mail templates?
Marketing campaign Monitor offers pre-designed electronic mail templates that customers can customise with their very own content material and pictures. Moreover, they provide an in depth library of customizable HTML templates to create stunning emails from scratch.
How can customers develop their electronic mail checklist?
The platform additionally options quite a few instruments to assist customers develop their electronic mail lists, together with signup varieties, integration with a variety of third-party apps, and API entry for creating customized options.
Who ought to think about using this resolution?
Marketing campaign Monitor is a good alternative for companies of all sizes throughout the company, retail, non-profit, and leisure sectors in search of a scalable approach to develop their electronic mail advertising over time.
7. GetResponse
With GetResponse, you’ll be able to simply construct professional-looking emails, customise your subject lines and content material to suit your model id, and section contacts into goal audiences for customized messages.
Is there a free plan?
Sure. The free plan for GetResponse permits 2,500 emails per 30 days, in addition to a single touchdown web page.
What are the opposite package deal choices and costs?
- E-mail Advertising and marketing Plan: $13.24/month
- Advertising and marketing Automation Plan: $41.12/month
- eCommerce Advertising and marketing Plan: $82.94/month
What about electronic mail templates?
GetResponse presents a big selection of professionally-designed electronic mail templates together with an intuitive drag-and-drop editor, permitting you to simply create stunning and efficient emails.
How can customers develop their electronic mail checklist?
GetResponse consists of instruments for checklist constructing, corresponding to signup varieties, Fb adverts campaigns, and webinars.
Who ought to use GetResponse?
It is a nice electronic mail advertising platform for small companies, entrepreneurs, freelancers, and businesses.
2022 was a record-breaking 12 months for electronic mail advertising, and 2023 will observe go well with. Be sure you’re choosing your email marketing software correctly, and if wanted, use this information for help. Should you’d prefer to be taught extra about Benchmark E-mail and what our software has to supply, sign up for a free plan today!
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