In the case of social media, authenticity trumps virality.
It’s worthwhile to constantly publish fascinating content material your target market enjoys to attach and have interaction with clients, construct relationships, and drive gross sales.
Simpler mentioned than accomplished, although.
With a number of social media platforms and the ever-growing competitors, developing with artistic social small enterprise social media concepts that catch and maintain consideration is hard.
Your goal buyer needs up-to-date, recent content material on their feed at any time when they open their socials. And recycling your outdated posts, irrespective of how properly they carried out, received’t do you any favors in the long term.
However fret not; I’ve acquired your again.
At Drip, we at all times preserve a number of social media concepts in hand to make sure our social profiles don’t get stale. Listed here are the eight small enterprise social media concepts that at all times work for us, as confirmed by our superior advertising workforce.
1. Use Chunk-Sized Video Clips
If social media is the most popular option to market your model, video is the most popular option to market on social media.
There’s a lot you are able to do to market your small enterprise utilizing the ability of video. However our advertising workforce advises sticking to short-form movies which are below 60 seconds for max engagement.
Why?
Brief-form movies rank #1 for lead technology and engagement, in accordance with HubSpot‘s 2021 social media trends report. Brief-form video clips often fare higher on TikTok and Instagram, however they work equally properly on Twitter and Fb.
Take a cue from MADE. The model does a wonderful job at making brief, fashionable movies that combine naturally on these social platforms—like this publish:
With extra folks working from dwelling, there was an ongoing joke about the necessity to look sensible for video conferences whereas staying snug. MADE does a parody of a information merchandise addressing this want whereas positioning its chair as the perfect answer to the issue.
This makes the publish each participating and efficient.
Relatable and humorous movies are nice for engagement, however you possibly can at all times experiment with different short-form video content like:
- Q&As
- Product movies and demo
- How-to’s and explainers
- Infographic animations
- Behind-the-scenes (BTS)
- FAQs
- Podcast snippets
The identical HubSpot research discovered that whereas youthful audiences favor humorous/fashionable movies reflecting a model’s values, child boomers like watching interactive/instructional content material. So, be sure your movies cater to your target market’s preferences.
2. Submit Firm-Associated Content material
What’s the most recent occurring at your organization? Did you launch a brand new product replace or function? Publish one thing on the corporate weblog? Employed a brand new worker?
If sure, publish it on social media.
Present your followers what goes on the within, and preserve them up to date on its progress. This humanizes your model, serving to the viewers join along with your model values and convert and keep along with your firm.
An incredible instance is Scribe’s recent product update on its LinkedIn web page.
The publish mentions what the function is about, and the way customers can use it. Going a step additional, Scribe additionally shares three of its most requested templates with its customers without spending a dime to assist them get began.
One other manner to make use of social media for driving your small enterprise’s web site visitors is by sharing hyperlinks to your weblog.
We do that quite a bit at Drip, albeit a bit in a different way.
Twitter threads are all the fashion now and work wonders to extend engagement.
Protecting this in thoughts, we regularly create digestible threads overlaying the principle speaking factors of the lately posted weblog posts on our web site after which add a hyperlink to the complete weblog towards the top of the thread.
Take this Drip tweet, for instance.
To advertise our latest piece on cart abandonment statistics, we did a thread highlighting essentially the most fascinating statistics. Discover how we’ve linked every statistic so it flows properly and eventually ended with a CTA to take a look at the weblog.
This will get two issues ticked off: content material for our Twitter profile and extra visitors for our weblog.
3. Curate Content material from Like-Minded Accounts
Your clients don’t wish to pay attention about your model all day. Even your largest followers.
However they received’t thoughts seeing weblog posts, podcast clips, movies, and different helpful assets that assist them study a subject or concern. The thought is to current on-brand, most related data by others in a structured and targeted option to your viewers.
That’s why content material curation is a confirmed option to have interaction and construct a neighborhood. However simply since you don’t have to create recent content material from scratch, doesn’t imply there’s no exhausting work concerned.
Spoiler alert: Rather a lot must be accomplished.
You need to meticulously choose, manage, and current data and assets to supply a selected perspective on a subject or concern.
Listed here are just a few ideas from our advertising specialists:
- Submit trending subjects in your goal trade
- At all times give credit score the place due
Drip’s Twitter post hyperlinks to an article discussing the record-breaking Cyber Monday gross sales and the numerous position electronic mail advertising performed in hitting these numbers. That is related to our target market comprising ecommerce sellers and electronic mail entrepreneurs.
Discover how we’ve talked about TechCrunch, the unique writer, within the Tweet to provide them credit score. And we even repurposed our Tweet for Instagram.
Why work tougher when you possibly can work smarter, proper? ?
4. Launch Giveaways and Contests
All people loves free stuff. It’s why contests and giveaways work properly to replenish your content material calendar and convey prompt engagement. However the place most social media giveaways and contests use ‘Comply with to win’ and ‘RT to win,’ make yours stand out through the use of the next concepts:
- Caption this
- Quickest right reply
- Photograph contest
- Artistic reply
- Entry with essentially the most likes/retweets/feedback wins
- Tag somebody
- Use hashtags
Kiehl’s is one firm that does giveaways regularly — and does it properly. Take a look at its latest giveaway publish:
This publish meets all the required standards of a very good giveaway or contest by together with:
- An thrilling reward (a hamper of its best-selling merchandise)
- A option to enter the giveaway (following the account, liking the publish, tagging a buddy, and utilizing a hashtag)
- The phrases and circumstances (US solely, 18+ years)
- A level of contact for customers to make clear doubts (the bit.ly hyperlink)
All this helps encourage viewers to take motion and take part.
Distinctive or branded hashtags are the simplest option to observe who entered your giveaway without spending a dime. Discover how even Kiehl’s asks customers to submit utilizing a hashtag.
You can too take into account teaming up with an influencer to advertise your giveaway or contest, after which share their publish by yourself channel to reinforce attain. Be sure that to associate with somebody related to your trade. In any other case, you’ll find yourself reaching the fallacious viewers.
(Psst—you can even mix this with just a few great giveaway emails to get much more participation.)
5. Make Use of Consumer-Generated Content material (UGC)
Truth: Clients belief on-line critiques greater than manufacturers. It doesn’t even matter whether or not these critiques are from recognized ones or even strangers!
It’s why user-generated content material (UGC) deserves a spot in your checklist of influential social media content material concepts.
UGC is the extra visible model of a buyer overview or testimonial. It’s chilly, exhausting proof of a happy buyer utilizing your product in actual life that builds your small enterprise’s social proof — and likewise supplies free content material on your advertising channels.
Earlier than sharing, nevertheless, it’s essential to ask your clients or shoppers to share UGC.
Inform your followers you’d love to listen to from them and see their experiences. Encourage them to share the pictures on their pages and tag your username or use a selected hashtag.
You can too entice your clients with a present card or free product like Son de Flor to share UGC.
Picture Supply: Trust Mary
As soon as your clients begin posting pictures and tagging you, merely reshare them in your model’s social profile. Or, go a step additional like Starbucks, who created a full-fledged UGC video.
This video is a basic instance of easy however efficient. It compiles footage of Starbucks’ clients flaunting their festive crimson cups through the years, ranging from 1997. Not solely does it showcase the model’s loyal following, but in addition creates hype for the upcoming ones, which additionally means extra gross sales.
You probably have clients saying good issues about your model, don’t preserve it to your self. Social media has given folks the precise to voice their opinions. Use this user-generated content material (UGC) to develop your follower checklist and enhance gross sales.
You’ve earned it, so no hurt in bragging about it.
Skincare model Rhode exhibits off a collection of buyer testimonials showering praises for 2 of its best-selling merchandise in a single publish. On swiping proper, the consumer can see the critiques of the opposite product.
Picture Supply: Rhode Instagram
Brownie factors to them for sharing positive reviews and testimonials to announce the restocking of the merchandise. It provides customers all of the extra cause to hit ‘Purchase now.’
Other than creating an easy publish or a collage, you possibly can experiment with different codecs. Listed here are just a few concepts:
- Interviews
- Video testimonials
- Tales and reels
- GIFs
At Drip, we frequently retweet tweets from clients praising our product.
High it off with a enjoyable GIF like this one, and we have now recent content material for our customers. Plus, it builds social proof for our model, proving our enterprise has an present shopper base of happy clients.
6. Begin an Ask Me Something (AMA) Sequence
Ask me something (AMA) classes are basically Q&A classes that provide the good alternative to faucet into your viewers’s curiosity, in addition to educate and have interaction along with your followers.
Your focus right here is to share your data, experiences, and insights to construct belief and set up your small enterprise as an authoritative determine amongst your goal clients.
Right here’s learn how to go about internet hosting your personal AMA:
- Should you’re utilizing Twitter, Fb, or LinkedIn, share a publish asking customers if they’ve any questions on your small business — or a subject related to your trade. Customers can then go away a touch upon Fb or reply on Twitter.
- Should you’re utilizing Instagram, share an Instagram story asking followers to ask questions and add the Questions sticker. Customers can then drop within the questions utilizing the sticker.
As your followers ask questions, you possibly can reply them in actual time by both responding to their feedback immediately or sharing the solutions in your Instagram tales.
A great tip is to focus the AMA on a selected matter(s). Suppose: questions on your newest product or questions on beginning a small enterprise.
Right here’s a very good instance:
Picture Supply: Changefirst
Changefirst founder David Miller mentions the 2 subjects he’ll cowl throughout his LinkedIn AMA session. This serves two benefits:
- Units expectations for the attendees
- Provides them sufficient time to consider related questions they need Miller’s perspective on
Observe that the publish was shared on the Changefirst weblog, the place all the small print concerning the session (for instance, session dates, becoming a member of hyperlink, and a profile of Changefirst and Miller) have been additionally shared.
7. Seize Your Social-Minded Colleagues for an Account Takeover
Social media takeover includes giving another person the reins of your accounts, often for an entire day or eight hours.
Why takeovers? Fastidiously executed takeovers show you how to:
- Create real pleasure and convey a recent perspective to your social channels
- Increase model consciousness and introduces your model to a brand new viewers
You possibly can select to collaborate with a enterprise and even an worker (some companies get their staff to indicate a day of their life on the job). However your finest guess are influencers who align along with your small enterprise’s model values and, extra importantly, can deliver plenty of publicity.
Wilton Desserts presents cake adorning provides, recipes, and different assets. For one in all its takeovers, the corporate acquired baker Rachael Fujihara to do a five-part collection of educational movies baking a three-layer, Halloween-themed cake.
Picture Supply: Wilton Cakes’ Instagram
Fujihara is a self-taught cake maker with a considerable following of her personal (over 150k followers), which makes her the proper influencer alternative. Partnering with Fujihara for the takeover benefitted Wilton Desserts within the following methods:
- Gave entry to Fujihara’s viewers of cake fanatics, who’re more likely to be concerned with Wilton Desserts’ merchandise
- Offered related and helpful content material for Wilton Desserts Instagram profile, serving to its followers discover ways to make knowledgeable Halloween-style cake from scratch
You can too have the enterprise or influencer taking up your account “go dwell” as a part of the expertise.
Dwell movies really feel extra genuine and permit your model to create private connections along with your viewers. Plus, you possibly can later repurpose the movies throughout different social media channels.
Implement our small enterprise social media content material concepts right this moment
I hope you now have numerous social media publish concepts to make use of in your personal advertising technique.
Partaking your viewers can’t be an afterthought if you’d like your small enterprise to outlive within the lengthy haul and construct a loyal viewers. Adapt our social media concepts based mostly in your trade and target market to maintain your model on the prime of your buyer’s minds.
The one mandate? Be sure that your content material is efficacious and artistic. Do it proper, and also you’ll be scoring these leisure brownie factors very quickly.
