58.4% of Marketers Expect Their Content Budgets to Increase in 2023

As entrepreneurs dedicate extra of their funds to content material, new analysis means that senior management is seeing the worth of it, and content material is changing into a key income driver.

WordPress VIP lately published its “Content material Issues 2023 Report,” and the vast majority of respondents (58.4%) acknowledged that they anticipate their content marketing budgets to extend in 2023. Over the previous 12 months, most entrepreneurs (49.2%) stated that their content material funds has grown bigger.

About 35.1% of respondents claimed that they spend between 11% and 30% of their advertising and marketing funds on content material, whereas 16.4% acknowledged that they dedicate between 31% and 50% of their funds to this initiative. Roughly 5.8% stated they allocate over 50% of their funds to content material.

“Regardless of world financial uncertainty, advertising and marketing budgets are anticipated to extend once more subsequent yr, proving the important worth of content material advertising and marketing for organizational success, even in shaky instances,” wrote the researchers behind the report.

B2B Entrepreneurs Start to Discover Worth in Leveraging Content material

As content material continues to develop in worth to entrepreneurs, earlier analysis signifies that B2B entrepreneurs, specifically, are starting to reap its advantages.

The Content material Advertising and marketing Institute released the thirteenth version of its “B2B Content material Advertising and marketing: Benchmarks, Budgets, and Traits” report, and information steered that almost all B2B entrepreneurs (56%) imagine their group has been a minimum of “reasonably profitable” when it comes to utilizing content material advertising and marketing over the previous yr. Practically 25% acknowledged that their firm has been “very profitable,” and 4% claimed that their group has been “extraordinarily profitable.”

Moreover, 40% of B2B entrepreneurs stated that they now have a documented content material advertising and marketing technique. Over the previous 12 months, the vast majority of respondents (71%) acknowledged that they imagine content marketing has turn into “extra necessary.”