A market evaluation agency has performed a bill-of-materials evaluation on Apple’s newest flagship smartphone. Though the bottom mannequin of the iPhone 14 Professional Max telephone begins at $1,100, it prices lower than half that to make the factor. In accordance with this agency’s evaluation, the overall price of supplies is $464 for the bottom mannequin with 128GB of storage. That’s for the non-5G model in what the agency calls a “blended” evaluation. The 5G model prices as much as $474, however that isn’t bought in each nation. The report doesn’t embody key hidden prices for every iPhone, however it’s an fascinating take a look at Apple’s prices for its hottest product.

The report was compiled by Counterpoint Analysis, which often conducts these Invoice of Supplies (BoM) analyses on in style cell merchandise. It releases a abstract and creates an in depth model to promote to purchasers. The abstract of it contains a number of fascinating tidbits of knowledge. For instance, $464 represents a 3.7% improve in complete price in contrast with the 13 Professional Max. This elevated price is partly resulting from fabricating the brand new A16 Bionic SoC on TSMC’s 4nm course of. The report says it prices Apple $11 extra per telephone for its newest chipset than the A15 Bionic, the SoC that went into all the iPhone 13 fashions and the bottom mannequin 14 and 14 Plus. It was made on TSMC’s 5nm node.

(Picture: Counterpoint Analysis)

Along with the dearer chipset, the report says Apple’s new 48MP digital camera system and aways-on show are the principle components driving up prices. The processor and the show mixed comprise 40% of the overall price. The wi-fi chips and digital camera system take up an extra 24%, with an anomalous “others” consuming up the remainder. Regardless of the costly SoC, digital camera, and show, some components have been cheaper than prior to now. According to 9to5Mac, the telephones’ mobile components dropped in value by 13% resulting from 5G know-how changing into extra prevalent. Regardless of Apple’s elevated prices, the 14 Professional Max was provided on the identical value because the 13 Professional Max.

Although these numbers are fascinating, they don’t embody many big-ticket gadgets behind the scenes: R&D prices, packaging and distribution, and the prices to promote and market the telephones. These numbers would eat a lot of the price of a low-margin product. Nonetheless, Apple reportedly said not too long ago it typically has a gross margin on its merchandise of round 37%. Notably, that’s the very same quantity Samsung has reported as effectively.

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