11 Reasons We Love Content Marketing

At Advertising Insider Group, we love content marketing. Are we biased? Perhaps. However we even have a great cause for it.

Content material advertising is likely one of the only methods to develop your viewers, encourage engagement and construct your model’s picture. Each enterprise wants a content marketing strategy to succeed in their goal market and set up a presence of their business. In spite of everything, 73% of B2B professionals use content material advertising as a part of their advertising technique.

As content marketing specialists, we spend every single day constructing strategies and creating prime quality content material for our purchasers, and never a single day looks like work. As a result of if you do what you like, you by no means work a day in your life!

It’s not possible to listing each cause why content material advertising lives close to and expensive to our hearts, so we’ve completed our greatest to slim down the listing.

Fast Takeaways

• 79% of content material entrepreneurs particularly use content material advertising to generate high quality leads
• Content material advertising improve leads, establishes credibility, demonstrates worth, boosts social media, and extra
• Google reveals that greater than 8.5 billion searches are made per day, supplying you with the chance to spice up model consciousness with content material 
• Content material entrepreneurs dedicate their work to sharing prime quality content material, as an alternative of filler content material that’s written to carry out nicely on SERPs

After studying about all of the methods content material may give your corporation a lift, you’ll love content material marketing too.

11 Causes Why We Love Content material Advertising

With out additional ado, right here’s our high 11 the reason why we love content marketing (and why it is best to too).

1. Content material advertising delivers high quality leads.

We love content material advertising as a result of it ensures high-potential prospects. The truth is, 79% of content material entrepreneurs particularly use content material advertising to generate high quality leads.

Picture Supply: Meme Arsenal

As we speak’s prospects need their questions answered shortly. With a bit little bit of analysis, you can also make their desires come true by wanting into your viewers’s:

• Demographics
• Geo-data
• Pursuits

When you begin sharing content material created particularly to your viewers, you’ll additionally efficiently goal their pursuits and fulfill their wants – in the end generating quality leads.

The truth is, content material advertising is chargeable for the 1 million annual visitors and hundreds of leads we get annually!

2. It positions you as a thought chief in your business.

You’ve heard the time period “thought leader”, however have you learnt methods to grow to be one? The reply is easy – some actually nice content material advertising.

With content material advertising, you may promote your model by way of an arsenal of helpful, genuine content material. Though it takes effort and time to construct, it’ll show that you simply’re devoted to serving your viewers and sharing your experience, positioning you as a pacesetter in your business.

3. Content material advertising is inventive.

We love content material advertising as a result of it forces us to suppose outdoors the field. Whether or not we’re creating content material calendars or writing blog posts, content material advertising lets our imaginations do many of the heavy lifting.

The perfect items of content material are distinctive, participating and academic. By creating nice content material, we’ve the pleasure of serving to our purchasers stand out from the competitors. Not solely is it thrilling for them, however we love being part of the method.

4. Entrepreneurs are devoted to high quality.

Writing could also be simple, however writing nicely takes a bit of experience – to not point out incorporating the artwork of search engine optimization. Fortunately, Google’s algorithm rewards content material that’s each well-articulated and precious for readers. Because of this content material entrepreneurs dedicate their work to sharing high quality content, as an alternative of filler content material that’s written to carry out nicely on SERPs.

Picture Supply: Imgflip

5. It solutions the questions of your viewers.

As we speak’s developments in know-how give prospects rather a lot to work with relating to analysis. Earlier than making a purchase order choice, shoppers search for solutions that can verify whether or not or not a services or products is correct for them.

This offers entrepreneurs a variety of alternative to educate their audience through content material advertising. Giving them the knowledge they’re in search of by way of content material will get you one step nearer to securing a conversion.

6. Content material advertising improves search engine optimization and site visitors.

Each nice SEO strategy options content material advertising, and for a great cause: content material advertising is straight associated to rating nicely on SERPs. And if you rank well on SERPs, natural site visitors is certain to comply with.

When your content material is shared on social media or by way of different hyperlinks, Google pays consideration. This demonstrates worth in your content material and leads to a better rating on Google. Doing search engine optimization analysis and utilizing key phrases the place you may is a simple option to see a lift in each site visitors and rankings. That’s what we wish to name love at first search.

7. It builds belief and credibility between you and your readers.

Belief is the inspiration of each nice relationship, together with that together with your readers. Content material advertising creates an open line of communication between you and your viewers, serving to to build trust and credibility inside your business.

Enhancing your buyer relationships is as simple as sharing precious content material wherever they search for info. Doing so will let your readers know you’re devoted to fixing their issues and allow them to know you may be trusted.

8. It grows your social media presence.

When readers love your content material, they’re going to share it on social media. Because of this when prospects discover worth in your model, in addition they grow to be your advocates. With a bit little bit of persistence, your content material is prone to develop your social media presence, permitting you to succeed in increasingly more of your viewers members.

9. Content material advertising delivers ROI.

The ROI of conventional promoting is proscribed – billboards and TV commercials don’t final without end. With content material advertising, your content material library lives without end (with a number of updates) and continues to ship ROI over time.

Picture supply: Giphy

Not solely are you able to share content material throughout a number of channels, however it’s also possible to do it again and again. Certain, content material must be up to date every so often, however recycling content material can also be the most effective methods to ensure ROI.

10. It helps all sorts of digital media.

We love content material advertising as a result of the attain of high quality content material is limitless. From dwell video content material and blog posts to photographs and infographics, your content material can be shared in the event you get it in entrance of the fitting viewers.

Nowadays, profitable advertising calls for intelligent content material. So long as your content material is attention-grabbing and distinctive, it doesn’t matter which kind of digital media you create.

11. Content material advertising will increase model consciousness.

Need to get the phrase out about your model? Content material advertising is to the rescue. The most recent information from Google reveals that greater than 8.5 billion searches are made per day. With so many searches, likelihood is {that a} good chunk of them are associated to your organization’s choices.

Utilizing content material to reply your viewers’s questions makes it all of the extra possible that you simply’ll pop up in a number of (or rather a lot) of these searches, in the end growing your brand awareness.

You Ought to Love Content material Advertising, Too

There’s so many causes to like content material advertising. From producing high quality results in placing a inventive spin on content material, content material advertising is likely one of the greatest methods to not solely enhance gross sales, but in addition present some like to your audience.

At Advertising Insider Group, we’re captivated with creating content material that satisfies each your readers and conversion fee. Begin spreadin’ some love immediately by testing our weekly blog content service immediately, or schedule a free consultation now!