Global Marketing Day 2023: The 24-Hour Semrush Conference

This publish was sponsored by Semrush. The opinions expressed on this article are the sponsor’s personal.

Think about getting 24 hours’ price of promoting ideas from specialists at prime manufacturers like Google, Amazon, Pinterest, and Adobe.

Now, think about getting these beneficial insights – totally free.

Because of Semrush, this concept doesn’t need to exist solely in your creativeness as a result of their World Advertising and marketing Day convention has made it a actuality.

“World Advertising and marketing Day is my dream occasion,” says Olga Andrienko, VP of Model Advertising and marketing at Semrush.

“I’d by no means seen a convention prefer it earlier than. So, I needed us at Semrush to create one which was distinctive, complicated, and noteworthy, but so easy and straightforward for anybody to affix and to observe.”

So what precisely is World Advertising and marketing Day (GMD), and what are you able to count on whenever you attend? 

Properly, for starters, it’s a nonstop, worldwide livestream occasion – and it’s actually one-of-a-kind.

GMD consists of 48 classes the place you possibly can study every thing from recession-proof your small business to construct a robust neighborhood on social media.

On Thursday, Feb. 16, this 24-hour advertising and marketing convention will stream reside from three studios in New York, London, and Dubai.

With 150+ featured audio system from the world’s largest manufacturers, World Advertising and marketing Day is bound to offer beneficial information so that you can apply to your individual methods. As a result of, as Andrienko places it:

“Who doesn’t need to uncover advertising and marketing ideas from Google, Meta, and TikTok? Or learn the way Xbox, Vogue, and Nestle market their merchandise to their audiences?”

Moreover, entrepreneurs and enterprise homeowners could have the chance to attach with specialists instantly by way of real-time questions.

And one of the best a part of all? GMD is totally free to attend.

Don’t miss out in your probability to community with advertising and marketing professionals from across the globe. Register totally free at globalmarketingday.com.

What Subjects Will Be Lined At GMD 2023?

There are at all times new applied sciences and techniques to study and enhance upon, particularly because the digital advertising and marketing panorama continues to evolve.

World Advertising and marketing Day covers a variety of subjects to offer attendees with up-to-date insights and related info.

“Our objective is to encourage entrepreneurs to implement one thing new of their strategy and even open a brand new chapter of their profession path,” Andrienko says.

This yr’s convention will cowl subjects similar to:

• Search engine optimization.
• Content material.
• Promoting.
• Model campaigns.
• AI options.
• Distant staff growth.
• The way forward for work.

“We’re overlaying all of it in World Advertising and marketing Day as a result of we all know all areas of promoting are interconnected and necessary to remain up to date on.”

To study extra about what subjects will likely be mentioned at GMD 2023, view the full event agenda.

Who Are The Audio system That Will Be Featured At GMD 2023?

“We hand picked the audio system and visitor specialists from all around the globe, so there’s quite a lot of numerous backgrounds and experiences,” says Andrienko.

“And we’ve structured every session in order that any marketer or anybody all for selling their very own enterprise can stroll away from this 24-hour occasion with case research primarily based on firsthand expertise, up-to-the-minute developments, and relevant ideas and methods.”

Every speaker at World Advertising and marketing Day will share their insights for quarter-hour, earlier than they’re joined by two further visitor specialists for a 15-minute panel dialogue.

The panel will encompass company from completely different backgrounds, similar to different businesses or manufacturers, to offer quite a lot of opinions and provides a singular twist to any advertising and marketing subject.

Andrienko herself will likely be streaming reside from the studio in Dubai to talk about how lengthy it takes to rank greater on Google.

“I can’t wait to tune into different classes on branding, social media, and inventive campaigns,” she says. “In the event you’re all for recession-proof approaches in digital advertising and marketing and the way forward for work, we have now one thing for you as properly.”

Among the audio system she’s particularly trying ahead to incorporate:

• Linda Li, Head of Buyer, Advertising and marketing, and E-Commerce at H&M Americas: Linda manages advertising and marketing, e-commerce, and customer-facing activations throughout H&M’s U.S., Canadian, and Latin American markets. She’ll convey the insights about bringing prospects again into shops and the way companies can improve foot visitors.

• Chanelle Kalfas, Head of Model Advertising and marketing at The New York Occasions: Chanelle will lead a deep dive on emotional storytelling for manufacturers. With over 15 years of expertise constructing world model technique and inventive growth for iconic manufacturers like Star Wars, Marvel, and My Little Pony, Chanelle took The New York Occasions’ model advertising and marketing to new heights with its latest “Impartial Journalism for an Impartial Life” marketing campaign.

• Tejali Shete, Artistic Director/Artwork Director at Amazon Prime Video: Tejali made her identify working in a few of the world’s prime company networks, rising via the ranks from a junior artwork director proper as much as the senior inventive director stage, and profitable just a few awards alongside the way in which. Through the pandemic, she began providing her promoting and inventive expertise totally free to native companies. The success and excessive demand of this led her to discovered Roll Dot Company, which she manages alongside her full-time job at Amazon. She’ll be speaking about combining full-time work at Amazon with a facet hustle – her company.

For the complete checklist of audio system and a abstract of this yr’s agenda, you’ll want to try the World Advertising and marketing Day event website.

What Impressed The Creation Of World Advertising and marketing Day?

Semrush has lengthy been a powerhouse within the digital advertising and marketing house, with purchasers in 180+ nations and a robust world neighborhood of opinion leaders.

Although they’re principally generally known as an Search engine optimization-focused model, their merchandise have advanced into an all-in-one marketing platform, which additionally consists of content material advertising and marketing, competitor analysis, PPC, and social media advertising and marketing.

“Our viewers has at all times liked webinars,” Andrienko notes, “so video has confirmed to be an amazing format.”

Since internet hosting 7,000 attendees for Digital Transformation Day in 2018, the model determined to develop upon the concept and create a webinar that will stand out from all different occasions on the earth.

“24 hours nonstop appeared like an actual attention-catching problem,” says Andrienko. “So we went for it!”

World Advertising and marketing Day was created to empower entrepreneurs from all around the world to attach and share information.

It was additionally necessary for Semrush to make this data accessible to anybody on the planet, from the consolation of their very own house, and for no cost.

Based on Andrienko, that is what makes GMD actually distinctive, because it displays their values of inclusivity, innovation, and steady studying.

Semrush first pulled off this formidable idea in 2019, with greater than 56,000 registrants and averaging over 15,000 reside viewers at a time.

“We linked individuals from all around the world in a approach that had by no means been accomplished earlier than,” Andrienko says, “undoubtedly in a approach that couldn’t have been attainable in particular person.”

World Advertising and marketing Day is a singular alternative so that you can study from, community with, and get impressed by different entrepreneurs around the globe.

Sign up for free and get geared up with the insights that you must stage up your advertising and marketing technique.

Group Influence Of World Advertising and marketing Day

“We need to encourage the following era of entrepreneurs! We love bringing the worldwide advertising and marketing neighborhood collectively, and that features welcoming newbies into the fold,” says Andrienko.

Semrush created World Advertising and marketing Day as a go-to place for entrepreneurs and enterprise homeowners to maintain up with what’s happening within the business and test in with friends.

“Our objective is to at all times host prime audio system from the world’s largest manufacturers so entrepreneurs can study all about up-to-date advertising and marketing developments and insights,” Andrienko provides. “We would like entrepreneurs to use them to their very own methods for achievement and keep on prime of the sport.”

Whether or not you’re trying to uncover new concepts, study new techniques, or just brush up in your expertise, you received’t need to miss this yr’s occasion. Sign up now to get entry to insights you received’t discover wherever else.

Begin Your Distinctive Advertising and marketing Journey!

World Advertising and marketing Day is your probability to affix a particular form of on-line occasion.

“Whereas there are a lot of on-line conferences obtainable, I feel you’ll discover ours is a singular expertise,” says Andrienko. “It’s a labor of affection and we poured all our vitality into making this occasion a actuality. We all know it’ll be a beneficial expertise for everybody.”

Semrush is even working with skilled studio crews to keep away from technical points and guarantee attendees have the highest quality expertise.

And if you happen to’re involved about lacking the classes out of your timezone – as a result of who’s realistically staying tuned in for twenty-four hours nonstop? – Semrush has you coated.

“We don’t need entrepreneurs to overlook any insights, so we’ll be recording all classes,” Andrienko factors out. “Registered attendees who be part of and watch in some unspecified time in the future in the course of the livestream will have the ability to entry the recordings after the occasion.”

Prepared to begin studying from and connecting with the world’s main entrepreneurs? Plug in on-line from wherever you might be and be part of us for a jam-packed 24 hours of business insights.

Global Marketing Day 2023 begins at 10 a.m. ET on Feb. 16. See you there!