Amazon’s 2023 Tremendous Bowl spot tells the story of what hundreds of thousands of households have skilled over the previous few years: adjusting from pandemic stay-at-home orders to the eventual return to highschool and work. And it’s all seen by way of the eyes of the household canine. A great boy named Sawyer, who turns dangerous.
In spite of everything, whenever you’re used to getting love all day lengthy, it will get boring whenever you’re dwelling alone for hours. So Sawyer chews up the furnishings, gnaws on the distant management, and rips art work from the wall.
So the place was Amazon going to go together with this? Will the household pull the set off on that canine crate they’re shopping? Would they do a pandemic-era pet dump and depress about 100 million viewers? Is there any manner that the household and Sawyer can coexist?
Nicely, worry not, expensive viewer. Our bored pal isn’t sure for the shelter or taking an extended experience to a distant farm someplace. It seems the crate was for a scruffy little good friend to play with.
“By each section of life we’re targeted on serving to prospects get what they want, once they want it, at an amazing worth and that extends to their four-legged members of the family too,” mentioned Claudine Cheever, Amazon’s VP of world model and advertising.
The 90-second spot, titled “Saving Sawyer,” aired within the third quarter of Tremendous Bowl 57 which was gained by the Kansas Metropolis Chiefs by a rating of 38-35 over the Philadelphia Eagles.
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