Film studios have made a triumphant return to the Super Bowl in 2023—however streaming providers are decided to maintain a foothold within the house.
Amazon Prime Video ran a 60-second spot within the third quarter of Sunday’s Large Sport for its upcoming movie Air.
Not like nearly all of the streaming service’s releases, followers of the enduring Nike sneaker are going to have to attend for the movie to make its theatrical run starting April 5 earlier than it lands on the subscription platform.
Air stars Matt Damon and Ben Affleck, with appearances from Jason Bateman, Chris Messina and extra, telling the story of the unique partnership between NBA icon Michael Jordan and Nike to develop some of the recognizable manufacturers of all time.
Damon stars as Nike govt Sonny Vaccaro, and Affleck performs Nike co-founder Phil Knight. Newly minted EGOT recipient Viola Davis seems as Jordan’s mother, Deloris Jordan.
Along with reuniting longtime collaborators Affleck and Damon, this additionally marks the primary time Affleck has directed his good friend.
The film is 112 minutes lengthy, and the studio launched a full trailer earlier this week. However is there a greater platform to take your movie to mainstream audiences than the most important sporting occasion in America?
Amazon is betting massive on its upcoming biopic, which options a few of its largest names so far and modifications its long-term streaming technique. Final 12 months, the corporate took out a 60-second spot for its Lord of the Rings prequel collection following a months-long advertising and marketing marketing campaign.
Streaming services such as Netflix flooded the Tremendous Bowl in 2022 to promote their plethora of movies. However in 2023, those platforms took a backseat to movie studios that wish to benefit from America’s largest night time for manufacturers.
For the newest Tremendous Bowl 57 promoting information—who’s in, who’s out, teasers, full adverts and extra—take a look at Adweek’s Super Bowl 2023 Ad Tracker and the remainder of our stories here. And be a part of us on the night of Feb. 12 for the perfect in-game protection of the commercials.
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