Swipe Breakdown: Get Booked On Any Podcast With This Cold Email

When Susanna Lönnrot instructed me her pitch e mail was changing at 100% I needed to cease the dialog.

100%?!

As in…each individual you’ve despatched this pitch e mail to has mentioned “sure”?

Yup. I hadn’t heard her unsuitable.

This was the e-mail template she had used to get a number of companies to advertise her webinar to their complete e mail lists…

…leading to 400+ new e mail subscribers and a handful of recent prospects for Susanna.

All as a result of she despatched the precise e mail.

It’s a technique she’s continued to make use of month after month to develop her checklist and buyer base. And he or she’s but to get a “no.”

On this submit, I’m going to interrupt down Susanna’s pitch e mail (and offer you a copy-and-paste template) so you need to use it to get free promotion from influential folks and companies in your area of interest.

This can be a GREAT instrument so as to add to your swipe file—so learn on, and prepare to avoid wasting your self a duplicate.

Notice: Susanna’s emails have been translated from Finnish, so we made a pair changes right here and there.

Breaking Down Susanna’s Pitch E mail

To begin with, it’s necessary to know who Susanna was pitching and why this individual can be curious about selling her content material within the first place.

Who Susanna Pitched: Anniina Hurme of Lauha Dwelling. She teaches ladies entrepreneurs how one can enhance their social media advertising.

Why Anniina Was a Good Match: Susanna serves the very same buyer base as Anniina, however another way.

Whereas Anniina teaches them extra broadly about all features of social media advertising, Susanna and her enterprise companion Viivi train them particularly how one can take higher images for social media.

So it’s pure to imagine that Anniina’s viewers would even be curious about Susanna’s content material.

Let’s dive into the pitch e mail.

Half 1: The Relational Anchor

Each nice pitch e mail begins with one thing easy — telling the individual how you realize them.

“Superior, Bryan. What if I don’t know the individual I’m pitching in any respect?”

Simple — present them you’re a fan of their work. Identical to Susanna did within the opening of her e mail to Anni:

Discover how this isn’t simply generic reward. It’s detailed sufficient that Anni was in a position to inform that Susanna genuinely enjoys her work.

Better of all, she included a selected submit (with a screenshot!) to indicate that she actually does observe Anni’s content material carefully.

By proving you’ve real curiosity in an individual’s content material, you instantly separate your self from the handfuls of random emails from Web weirdos they’re getting daily.

The Relational Anchor says it loud and says it proud: I’m not a weirdo.

Half 2: The Win for the Accomplice

This a part of the e-mail brings up the concept of collaborating and explains why it will be a win for the companion:

Discover how that fourth paragraph particularly spells out why this might be a win for Anniina’s enterprise — she will get free, invaluable content material tailor-made particularly to her viewers.

Consider it or not, it is a BIG win for people who find themselves usually attempting to ship content material to their viewers. It’s robust to always make all of it your self from scratch.

Collaborating with another person is a content material creation shortcut, and their viewers will nonetheless love them for it.

Half 3: The Clear Ask

This a part of the e-mail couldn’t be less complicated. It’s actually one sentence:

So easy, however so necessary.

Don’t attempt to get all the way in which to “sure” in your first e mail.

Your solely aim is to maintain the dialog going.

And the only approach to do this is with one clear query: are you ?

Susanna made it straightforward for Anniina to reply, and that’s an enormous a part of the rationale her e mail template has been so profitable.

Get Susanna’s Pitch Template + Examine Out Her Case Examine for the Full Story

Susanna turned her pitch e mail right into a easy template that permits her to simply swap in a brand new potential companion’s particulars and hit “ship.”

Click here to snag a copy for yourself.

With this template, you can begin implementing our Partnership Marketing playbook and get influencers in your area of interest to advertise your small business to their viewers free of charge.

Plus, if you wish to see what Susanna did after getting a “sure” in response to her e mail, check out her full case study here.

It reveals the step-by-step course of she used to get free promotion of her webinar and 400+ new e mail subscribers within the course of.

Watch, study, after which do the identical for your small business.