Google penalizes JCPenney for hyperlink scheme
In 2011, JCPenney was caught partaking in hyperlink schemes and, consequently, discovered itself on the receiving finish of a Google penalty.
The New York Occasions was apparently perplexed by how effectively jcpenney.com ranked in natural seek for virtually every little thing the retailer offered. In order that they requested somebody acquainted with search engine marketing to look into it.
What they discovered: JCPenney’s website had hundreds of strange hyperlinks pointing to it with very descriptive anchor textual content. The Occasions shared its findings with Google – and Google took guide motion. The JCPenney web site was nowhere to be discovered on Google for the queries they’d beforehand ranked primary for.
JCPenney mentioned they knew nothing concerning the hyperlinks – and subsequently fired their search engine marketing agency.
Learn all about it in New York Times Exposes JCPenney Link Scheme That Causes Plummeting Rankings in Google.
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Previous contributions from Search Engine Land’s Topic Matter Consultants (SMEs)
These columns are a snapshot in time and haven’t been up to date since publishing, until famous. Opinions expressed in these articles are these of the writer and never essentially Search Engine Land.
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