B2B Reads: AI in Sales, Show Customers You Care, TikTok for Recruitment, Reduce Tech Bloat and More

Along with our Sunday App of the Week function, we additionally summarize a few of our favorite B2B sales & marketing posts from across the internet each week. We’ll miss a ton of nice stuff, so if you happen to discovered one thing you suppose is value sharing please add it to the feedback beneath.

Love is in the air:  How to Show Your Customers That You Care By Juliane Waack
Many firms agree that buyer centricity is vital to achieve success. Nevertheless, if clients don’t really feel the love, they’re extra prone to soar ship.

The Power of AI in Sales & 5 Ways You Can Use It By Toloupe Alabi
In case you’re seeking to stage up your sale crew’s efficiency, flip to synthetic intelligence.  Though solely 37% of all gross sales organizations presently use AI I gross sales processes, greater than half of high-performing gross sales organizations leverage AI.

5 Ways TikTok Can Enhance Your Recruitment Strategy By David Morneau
At first look, TikTok might seem like a platform for aimless scrolling and sharing humorous clips. However a better take a look at the platform reveals a kind of creativity that you simply not often see on different social media.

Salesforce call logging: Steps to (easily) track sales calls By Jonathan Costet
Your progress — and skill to foretell that progress — hinges on getting real-time numbers through Salesforce name logging.  Learn on for a refresher course on easy methods to nab nice information each day. New duties, previous duties. All of it.

10 Effective Tips for Persuading Others, According to a Behavioral Scientist By J.C. McKissen
How will you persuade somebody? Steve Martin, the college director of behavioral science at Columbia College’s Faculty of Enterprise, explains what works finest, in line with the re…

Tools? Here Are 4 Steps To Reduce Tech Bloat By Valerie Creque
Discovering the appropriate multifunction instrument is just a part of the equation. You additionally want to remain on prime of your gross sales tech stack to forestall future bloat. Two-thirds of gross sales reps are overwhelmed by a plethora of instruments, however shifting to an all-in-one instrument can save the day.

23 Best Sales Automation Tools to Streamline Your Process in 2023 By Steli Efti
Learn to study what gross sales automation instruments are, how they will profit time-strapped gross sales reps such as you, and the way to decide on the appropriate apps to your group. Then we’ll share prime picks for gross sales automation platforms.

5 Proven Outbound Sales Call Script Samples You Should Copy By Anthony Iannarino
5 of Anthony’s finest outbound gross sales name script samples you possibly can copy, follow, and make your individual to crush your gross sales targets.

How to Stand Out from the Competition By Colleen Francis
If you wish to stand out from the competitors, it’s vital to create an apples-to-oranges comparability. Right here’s what I imply (it will result in extra wins).