TikTok has expanded its fast Promote advert characteristic with 4 new choices, making it simpler for manufacturers to extend the visibility of their posts by means of a streamlined marketing campaign creation course of throughout the platform.
The brand new Promote campaigns. Manufacturers will now be capable to:
- Drive extra visits to your TikTok web page – TikTok’s added a brand new Promote aim centered on driving site visitors again to your TikTok web page, versus your web site
- Get extra messages from potential prospects – Immediate extra direct interplay within the app with a brand new ‘extra messages’ Promote aim
- Enhance different creators’ content material – Manufacturers may also now use Promote to amplify content material from creators that they’re working with. ‘Creators may also use Promote for others to improve the content material, creators and companies they need the world to see.’
- Goal your viewers by location – Lastly, TikTok’s additionally added location as one other qualifier in its Promote focusing on instruments, offering extra methods for SMBs, specifically, to achieve related audiences within the app.
Dig deeper. You possibly can learn the complete announcement from TikTok here.
Why we care. The Promote characteristic is a handy methodology for reinforcing the efficiency of your high natural content material, in addition to the choice to advertise fashionable creator clips, providing a method to leverage trending materials and optimize your promoting efforts.
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Concerning the creator
Nicole Farley is an editor for Search Engine Land overlaying all issues PPC. Along with being a Marine Corps veteran, she has an in depth background in digital advertising, an MBA and a penchant for true crime, podcasts, journey, and snacks.
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