One yr after Peacock broadcast Super Bowl 56, the streaming service is again within the Massive Recreation.
A 30-second spot highlighting new hit collection Poker Face, starring Natasha Lyonne, is ready to air in the course of the fourth quarter of Fox’s presentation of Tremendous Bowl 57 on Sunday, Feb. 12.
The artistic leans into the premise of the collection, wherein Lyonne’s character, Charlie Cale, can inform when somebody is mendacity.
Within the spot, Lyonne, in character as Cale, reacts in real-time to Tremendous Bowl spots from manufacturers reminiscent of Google and M&M’s that can air in the course of the sport as she hangs out in a bar.
“The chums in that beer business?” a buyer asks Cale. “Hate one another,” she replies.
After the shopper inquires a few “child licking the window within the Pixel advert,” Cale retorts, “That’s a 19-year-old.”
The spot then follows with a fast promo for Poker Face, with the patron asking her if she’d seen the present as a result of it seems to be good.
“Now, that’s true,” Cale quips.
The spot was completed in partnership with M&M’s and Google Pixel and directed by Dan Opsal from Hungry Man.
Poker Face debuted on Peacock on Jan. 26 with 4 episodes, and new episodes premiere weekly on Thursdays. The ten-episode mystery-of-the-week collection has earned essential acclaim and a rising following.
Although NBCUniversal doesn’t report viewership numbers for Peacock, Poker Face is anticipated to be an enormous hit for the struggling streaming service. Peacock surpassed 20 million subscribers final month—the identical day Poker Face premiered—however nonetheless misplaced practically $1 billion in income.
Dad or mum firm Comcast nonetheless believes within the streamer, as confirmed by buying a Tremendous Bowl spot—an advert purchase that can cost north of $7 million for 30 seconds.
For the most recent Tremendous Bowl 57 promoting information—who’s in, who’s out, teasers, full advertisements and extra—take a look at Adweek’s Super Bowl 2023 Ad Tracker and the remainder of our stories here. And be part of us on the night of Feb. 12 for the most effective in-game protection of the commercials.
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