B2B MARKETING VIDEO STATISTICS FOR 2022

You probably have a smartphone with a video digicam, then you may produce video advertising content material to your firm in 2023.

With the precise instruments, a marketer can create a video so simple as a walk-along facility tour for recruiting efforts utilizing their smartphone, or as refined as a full-on multi-camera manufacturing full with professional-grade cameras, soundtracks, voiceovers, and slick modifying.

There is a large alternative to develop your small business utilizing video content material, even for those who want a hand for among the extra advanced productions. However any manner you slice it, video content material advertising in 2023 is a should.

We’re all the time desperate to tout the significance of video content material — and our personal group of video creators — and this text highlights the B2B video advertising statistics that again up our enthusiasm. 

The Present State of Video

In accordance with the newest survey performed by Wyzowl for his or her Video Marketing Statistics 2023 report, individuals watch a median of 17 hours of video content material every week. ¹ That’s a modest lower from final yr, but it surely stays a full three hours greater than what that quantity was pre-pandemic in 2019.¹

As for the place entrepreneurs are posting movies, YouTube stays the chief, with Fb, LinkedIn, and Instagram following shut behind.¹

Which brings up one other level: Social media is key, and for those who’re not leveraging it to advertise your video content material (or anything, for that matter), you’re lacking a chance to develop your buyer base. You’ve received to fulfill prospects the place they’re spending their time, and no matter business, B2B prospects ARE on social media!

Be taught Extra: YouTube vs. Vimeo vs. Wistia

Listed below are among the most notable stats Wyzowl discovered from entrepreneurs:¹

• 91% of companies use video as a advertising software
• 96% of entrepreneurs (the very best ever) stated video is a vital a part of their advertising technique
• 70% of entrepreneurs who don’t presently use video anticipate to start out utilizing it in 2023
• 66% of entrepreneurs created live-action movies in 2022
• 57% of entrepreneurs created screen-recorded movies in 2022
• 55% of entrepreneurs created animated movies in 2022
• Social media and explainer movies have been the highest two forms of movies created
• 96% of video entrepreneurs say video advertising elevated consumer understanding of their
• services or products
• 95% of video entrepreneurs say video advertising has helped them improve model consciousness
• 90% of video entrepreneurs say video advertising has helped them generate leads

What concerning the customers? Right here’s what they needed to say:¹

• 96% of individuals have watched an explainer video to be taught extra a few services or products
• 89% of individuals have been satisfied to purchase one thing by watching a model’s video
• 91% of individuals say they wish to see extra on-line movies from manufacturers in 2023
• 51% of persons are extra more likely to share movies with buddies than some other kind of content material

Learn Extra: Ultimate Guide to Measuring Your Video Marketing Efforts

The Rise of New Video Instruments — Together with AI

We talked about smartphones earlier, and with the standard of their built-in HD cameras getting higher over time, they’ve made video manufacturing extra extensively accessible. Even high-end HD video cameras which might be “solely” cameras have gotten extra inexpensive — however these aren’t the one instruments you will have at your disposal.

The most recent and best software at your disposal? AI. 

Sure, artificial intelligence is in the course of at this time’s zeitgeist, significantly relating to content material creation. AI will undoubtedly be utilized in quite a few industries, together with video. Slightly than fearing AI, entrepreneurs must embrace it as one other software to assist create partaking and informative video content material.

Very similar to particular results in movies, AI could be useful when creating sure components of a video — the important thing phrases being sure components. For instance, you may leverage AI to pick out the imagery to your b-roll footage, or to write down a script. However counting on AI an excessive amount of might lead to an insincere, flat, and/or misaligned video that causes the viewers to distrust your model.

A advertising particular person with a powerful sense of your model and deep information of your viewers should carefully information the enter from AI to verify the messages are genuine and on-brand, and that they’re compelling to your personas.

As Amount Will increase, So Should High quality

With an elevated use of AI, the quantity of video content material accessible to audiences goes to skyrocket. That implies that the web will quickly be much more saturated with video content material than it already is, so entrepreneurs should work more durable to stand out from the gang and be related. 

Extra video “noise” on the web will make it more durable for entrepreneurs to develop the belief of audiences and followers — and subsequently their loyalties. However you are able to do it by providing a wide range of useful content material that addresses prospects’ ache factors and helps clear up their challenges. Prospects are on the lookout for sources to assist them do their jobs (and do them sooner, higher, cheaper, and so on.), and video offers you a compelling option to do precisely that.

Video ROI in At this time’s Economic system

Cash could also be tight as of late, however the stats from Wyzowl’s survey and the current leaps in expertise make it clear that video manufacturing is a worthwhile funding. And particularly as a result of we’re in unsure financial instances, you’re going to wish to get extra mileage out of each video you produce.

You probably have the capability to deal with video manufacturing onsite, that’s nice! However for those who’re quick on time, workers, or different sources, you may partner with an outside agency to tackle the heavy lifting. 

Now’s the Time for (Lights, Digital camera …) Motion

Video has not solely continued to play a significant position in driving enterprise efficiency, but it surely’s turn into a significant software that’s helpful at each step in every buyer’s purchaser journey, too, from the attention stage, to consideration stage, to last determination. Video is a fascinating option to find out about your services or products, get to know your organization tradition, perceive how your product is completely different from opponents … and a lot extra.

We might help you get began. Take a look at our library of video marketing resources, all tailor-made to the wants of B2B entrepreneurs in advanced industries. Naturally, our sources characteristic movies you may watch, too!

It’s necessary to take into account that working with an environment friendly, skilled group can really assist your advertising video manufacturing funding obtain better ROI — whereas saving time and making one of the best use of your sources, from inner personnel to budgets. 

So, for those who’re on the lookout for assist creating entertaining, informative video content material that helps your B2B inbound advertising technique, don’t hesitate to succeed in out to us. We’re prepared that can assist you create content material that attracts, engages, and delights your viewers — and generates leads and drives gross sales.

SOURCES:
¹Wyzowl, Video Marketing Statistics 2022, 2022