Anna Faris Steps Inside an Avocado Utopia in Big Game Ad

Avocados From Mexico is taking biblical inspiration for its Tremendous Bowl spot this 12 months, which stars Anna Faris as Eve in a twist on the story of Authentic Sin.

Within the 30-second advert, Faris takes an avocado from the backyard of Eden after the apple, triggering a imaginative and prescient of a future avocado-based utopia the place New York Metropolis is nicknamed the “Huge Avocado” and an Apple-like tech large named Avocado—everybody on this world can be bare, for some cause. Produced by Dallas-based company Lerma, the advert is ready to air within the second quarter.

The spot marks the commerce group’s eighth look within the Huge Sport within the decade because it was based as a partnership and advertising arm for 1000’s of avocado growers in 2013. The Tremendous Bowl has lengthy served because the linchpin of the group’s annual promoting plans because the Huge Sport additionally occurs to be the most well-liked time of 12 months for avocado gross sales, in response to Avocados From Mexico CEO Alvaro Luque.

“The AFM model is answerable for 95% of avocado gross sales through the Huge Sport weekend. It’s the right alternative for sparking goodness,” Luque mentioned in a press release.

Avocados From Mexico beforehand deliberate to supply a promotional tie-in to its Tremendous Bowl marketing campaign powered by analysis group OpenAI’s natural-language generator GPT-3, the spine to the viral ChatGPT instrument. However the model has since determined to again off these plans, which it referred to as an exploratory “small part” and can as an alternative of be selling its digital platform, in response to a spokesperson.

Avocados From Mexico has beforehand performed on comical different realities in its Tremendous Bowl adverts. Final 12 months, the model imagined a world by which historical Roman tailgaters snacked on guacamole and its 2019 advert depicted a bizarre dog show the place people compete for guacamole.

The model additionally launched a minute-long director’s reduce of the advert along with the 30-second model that can run through the recreation.

For the most recent Tremendous Bowl 57 promoting information—who’s in, who’s out, teasers, full adverts and extra—try Adweek’s Super Bowl 2023 Ad Tracker and the remainder of our stories here. And be a part of us on the night of Feb. 12 for one of the best in-game protection of the commercials.