After final 12 months’s Tremendous Bowl discovered Jason Sudekis morphing into other people and vice versa, TurboTax’s Tremendous Bowl 57 spot doesn’t function a giant identify, however fairly a dancer who doesn’t must do taxes.
Because the end result of the “Come to TurboTax” marketing campaign from Wieden+Kennedy, “Dancer” continues the messaging of “Don’t Do Your Taxes.” The 45-second spot promotes Intuit’s TurboTax Stay Full Service, the place folks can hand off their taxes to a TurboTax professional, which supplies them time to take pleasure in their lives.
In “Dancer,” a person sporting headphones stands in entrance of a fountain with dancing waters. It first seems that he’s warming up for a jog, however because the synth pressure of “Security Dance” by Males With out Hats performs, the person begins to bop together with the rhythm, gyrating, leaping, almost working right into a businessman and usually having a good time.
A voiceover states, “Come to TurboTax and don’t do your personal taxes. Meet with a TurboTax professional who will do them for you.”
“We needed to have fun the enjoyment and freedom folks really feel as soon as they meet with a TurboTax professional that does their taxes,” mentioned Cathleen Ryan, svp of selling for Intuit TurboTax.
The advert ends with a bonus, promoting a sweepstakes the place folks can enter to win as much as $10,000 to reside their “not taxes dream” at TurboTaxSweeps.com.
“The Tremendous Bowl is a large cultural second that additionally occurs to align with a key peak within the tax submitting season,” mentioned Ryan, including the model approaches the Tremendous Bowl to strengthen it isn’t only a DIY tax prep firm. “TurboTax has the services and products to deal with your tax state of affairs regardless of the way you need to file—together with assembly with a TurboTax Skilled whereas they file taxes for you.”
That is the tenth 12 months that TurboTax has been within the Tremendous Bowl and the third consecutive 12 months it has promoted its TurboTax Stay, an AI-driven platform that allows customers to have their taxes ready, signed and filed in a single assembly.
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