Seize your favourite slide maker, martech execs. It’s time to point out your stack.
The 2023 Stackies: Martech Stack Awards are actually accepting entries for the following 11 weeks — till midnight Pacific on Friday, April 21. There is no such thing as a price to enter. In reality, for every certified entry, we — the awards hosts are myself from chiefmartec.com and Frans Riemersma from MartechTribe — will donate $100 to Justdiggit, a non-profit serving to to regreen Africa and funky the planet within the course of.
So what are The Stackies and why must you enter them?
The Stackies are one essentially the most instructional awards packages in advertising and marketing. Every year, dozens of organizations enter a 16×9 slide that visualizes their advertising and marketing stack — the gathering of martech software program they use — and the way they consider its construction. We then publish all of them totally free so that everybody in advertising and marketing can study from these examples.
We’ve been operating The Stackie Awards for eight years now — you’ll be able to see all the entries from 2015, 2016, 2017, 2018, 2019, 2020, 2021, and 2022 — leading to an enormous assortment of lots of of selling tech stacks.
Microsoft, Cisco, Philips, Autodesk, Verizon, Whirlpool, Sargento, SAS, United Healthcare, Airstream, and Paychex, are simply a few of the firms which have generously contributed illustrations of the advertising and marketing tech stacks. For instance, right here’s the one Verizon despatched in final 12 months:
However you don’t need to be a well-known model to contribute to the neighborhood with a perspective by yourself martech stack. Organizations of all sizes, in several industries, and in international locations all over the world have participated within the Stackies. Each entry helps the entire occupation of tech-enabled entrepreneurs study from patterns of different stacks and get new concepts for tips on how to body and manage their very own.
Along with serving to the advertising and marketing neighborhood, individuals in The Stackies:
- Uncover the scope and construction of their advertising and marketing stack
- Create an ideal slide to elucidate their stack to stakeholders
- Reward their martech distributors with recognition of their stack
- Appeal to advertising and marketing expertise to work with their stack
- Promote their model throughout the advertising and marketing business
- Elevate cash for charity (we donate $100 for every certified entry)
To take part, create a 16:9 slide that illustrates the way in which you conceptualize your advertising and marketing stack — the completely different instruments you employ, however extra importantly, the way you assume about the way in which they match collectively.
It doesn’t need to be a elaborate murals (though some entries are). Merely sharing the composition and fundamental group of your stack is an immensely priceless contribution to the neighborhood. All of us study from the collective patterns that emerge.
You’ll be able to create your slide in PowerPoint, Google Slides, or another program. Simply export the ultimate slide as a a hi-res 16:9 JPG, PNG, or GIF picture or a 16:9 PDF.
Upload your slide here earlier than midnight PST on Friday, April 21, 2023.
There’s no price to enter. In reality, for each certified entry (e.g., a real try at an actual stack slide), we donate $100 to charity, as much as a complete of $10,000. In previous years, we supported Ladies Who Code, COOP Careers, and the Worldwide Rescue Committee. This 12 months, we’re supporting Justdiggit, a non-profit serving to farmers in Africa regreen their land — which additionally helps to chill the planet.
After gathering all of the entries, we are going to publish a deck of all stacks and host a celebratory on-line awards ceremony on #MartechDay, Tuesday, Might 2. (Keep tuned for extra information a couple of groovy new occasion we’re planning for that day.)
Thanks prematurely to these of you who take part and share your stack with the martech neighborhood!
Source link
