With each greenback spent on e-mail advertising and marketing delivering a return of £41 (or $51), it’s hardly shocking manufacturers need to do extra of it.
However they’re not at all times ready to place their cash the place their mouth is.
In keeping with Litmus, 70 p.c of manufacturers have elevated their e-mail advertising and marketing workloads—but their budgets have remained unchanged.
In brief, e-mail entrepreneurs are being compelled to do extra with the identical sources.
That leaves you two choices:
- Work longer and longer hours till burnout finally turns you right into a withered husk of an individual
- Discover methods to work smarter relatively than tougher
I don’t learn about you, however choice #2 sounds much more interesting to me.
Pre-built email marketing templates are one approach to lighten your ever-increasing workload, permitting you to ship eye-catching, revenue-driving emails with out getting elbow-deep in CSS or HTML.
However templates aren’t a silver bullet. To make them work, you first want to know the aim of every e-mail and the way it matches into your broader advertising and marketing technique.
That can assist you out, I’ve collected seven varieties of e-mail advertising and marketing templates primarily based on probably the most impactful advertising and marketing workflows.
Why waste time constructing a complete new workflow when you might merely set up a premade template with predefined triggers, delays, and selections?
7 Examples of E-mail Advertising Templates
Deserted Cart Sequence Templates
Think about if two-thirds of buyers at your native Walmart added a bunch of things to their trolleys, waited in line to pay, then modified their minds on the final minute.
Unfathomable, proper?
But that’s precisely what occurs, time and time once more, on the earth of ecommerce.
Excessive delivery prices, taxes, or charges; sluggish supply occasions; overly complicated checkout processes. Customers ditch their on-line purchasing carts for any variety of causes, with the common ecommerce cart abandonment price standing at a startling 69.99 p.c, in keeping with the Baymard Institute.
Unsurprisingly, manufacturers are desirous to win again a few of that “misplaced” income by sending deserted cart emails.
You may think that customers don’t wish to be reminded about all of the gadgets they browsed, added to bag, then ditched on the altar.
However the knowledge tells a unique story. In keeping with Barilliance, cart abandonment emails get pleasure from common open charges of 40+ p.c and conversion charges of near 19 p.c, making them probably the most efficient e-mail advertising and marketing techniques you will discover.
As with all of the workflows on this article, it’s not sufficient to ship a single deserted cart e-mail. Your collection ought to embrace a primary e-mail despatched inside one hour of the cart abandonment, adopted by a minimum of one or two different emails reminding prospects what they left behind.
Timing is necessary, however so is the content material of your deserted cart emails. To optimize efficiency, it is best to embrace:
- E-mail copy that conveys a way of urgency (e.g. “We received’t maintain your gadgets perpetually.”)
- The product identify and picture
- A hyperlink directing prospects again to their purchasing cart
Take a look at Drip’s deserted cart e-mail collection templates for Shopify and WooCommerce.
Deserted Browse Sequence Templates
Positive, cart abandonment is a giant downside for ecommerce manufacturers. However assume how many individuals dip earlier than including something to their purchasing cart.
In keeping with SaleCycle, on common, simply 14.5 p.c of ecommerce classes end in merchandise being added to purchasing baskets. In the meantime, up to 50 percent of sessions embrace a minimum of one product web page view.
Wouldn’t it’s nice in the event you may attain out to these prospects who preferred your merchandise sufficient to view them, however didn’t get so far as including to cart?
Truly, you possibly can, with a browse abandonment email collection.
The automations concerned in these collection are comparatively complicated, however the thought is easy: when a buyer browses a product however doesn’t add it to their cart, you goal them with an e-mail reminding them of what they’re lacking.
Then you definitely observe up with a minimum of one additional e-mail pointing them within the path of the product that first caught their eyes.
Why the class, relatively than the product itself?
It’s all about intent. Clearly, they weren’t completely satisfied by the product they checked out, as a result of they didn’t get so far as beginning the checkout course of.
Positive, they is likely to be received over by that product the second (or third) time round. However they’re simply as more likely to be persuaded by an identical product that they by no means even noticed throughout their first searching session.
Take a look at Drip’s browse abandonment e-mail collection templates for Magento, Shopify, and WooCommerce.
Welcome Sequence Templates
Each single e-mail tackle you seize represents a possibility to construct a helpful long-term relationship with a person buyer.
As soon as they’ve handed over their e-mail, you possibly can leverage the ability of analytics to higher perceive their product preferences, shopping for habits, favored messaging, and rather more moreover.
In brief, once you acquire an e-mail tackle, you open the door to a complete world of laser-targeted advertising and marketing.
So doesn’t it make sense to have fun your new subscribers?
That’s the place welcome e-mail collection templates are available in. A welcome series is your likelihood to create a implausible first impression by:
- Showcasing your model colours and imagery to spice up recognition
- Incorporating photos of your hottest merchandise
- Offering social proof of your high quality by sharing all the beautiful issues persons are saying about your model
- Linking them to your social media accounts
- Outlining your unique value proposition
- Sharing a sexy provide that compels new subscribers to turn out to be paying prospects
Professional tip: Bear in mind to take away individuals out of your welcome collection in the event that they place an order earlier than the tip of the sequence. In the event that they’re prepared to purchase, there’s no have to maintain treating them like noobs.
Take a look at Drip’s welcome e-mail collection templates for Magento, Shopify, and WooCommerce.
Publish-First-Buy Sequence Templates
A lot of our effort as entrepreneurs goes into changing prospects into prospects that it’s all too simple to neglect about those that’ve already purchased from you.
The moments after somebody locations their first order are essential. Nail your communications and also you’re properly on the way in which to successful a loyal buyer who’ll stick by you thru thick and skinny. However get it incorrect and you’ll just about assure their first transaction can even be their final.
That’s why you want a strong post-first-purchase email series template to thank prospects for his or her buy, set expectations round delivery occasions, and supply different helpful details about:
- Returns
- Exchanges
- Warranties
In fact, the last word aim of your post-first-purchase e-mail collection is to encourage future transactions, so you’ll want to share further merchandise they might be excited by.
You too can take the chance to ask for a product evaluate. In any case, 89 p.c of shoppers read reviews before making a purchase, but 73 p.c solely take note of evaluations written in the last month. So it’s in your greatest pursuits to construct a dependable pipeline of recent evaluate content material.
Simply make certain to not request a evaluate earlier than the shopper has truly acquired—or had an opportunity to make use of—their product.
Take a look at Drip’s post-first-purchase e-mail collection templates for Magento, Shopify, and WooCommerce.
Publish-Repeat-Buy Sequence Templates
Loyal prospects; don’t you simply love them?
Likelihood is you’ve already bought a considerable core of ride-or-dies, with 74 percent of consumers saying they really feel loyal to a selected model or firm.
That’s implausible information, as a result of as soon as a buyer turns into “loyal”, they’re far more likely to suggest you to their family and friends, write optimistic evaluations about you, and stay loyal after a detrimental expertise. As if that wasn’t sufficient, they’re additionally completely happy to maintain shopping for from you—even if cheaper alternatives exist.
There are numerous methods to outline buyer loyalty, however for my cash, the obvious is to target repeat buyers: individuals who’ve purchased from you a minimum of twice. As soon as they’ve made their second order, attain out with a post-repeat-purchase e-mail collection.
We suggest together with three emails in a post-repeat-purchase collection. The sequence may seem like this:
- E-mail #1: Thank the shopper for his or her repeat buy and share some form of reward, like a singular low cost code or free delivery.
- E-mail #2: Encourage them to unfold the love by sharing a reduction code or provide they will ship to family and friends.
- E-mail #3: Ask for customer feedback to higher perceive why they like your model—both by means of a survey or just by responding to your e-mail.
Take a look at Drip’s post-repeat-purchase e-mail collection templates for Magento, Shopify, and WooCommerce.
Birthday & Anniversary Sequence Templates
I’ve already alluded to the truth that there’s a couple of approach to spot a loyal buyer.
Monitoring the variety of transactions they’ve made is one method. But it surely additionally is smart to have fun your longest-standing prospects: the individuals who’ve been receiving—and interesting with—your e-mail advertising and marketing for years.
There are two frequent methods to do that:
- Attain out to prospects on the anniversary of their first buy, or once they first signed as much as your advertising and marketing record
- Sending them a message on their birthday
In addition to thanking them for sticking with you for thus lengthy, it is smart to share a singular low cost or particular provide.
Proof suggests this kind of concentrating on resonates with prospects. In keeping with McKinsey, 71 p.c of shoppers count on manufacturers to ship personalised interactions, whereas 76 p.c admit they really feel pissed off when this doesn’t occur.
Take a look at Drip’s birthday and anniversary series template for rewarding loyal prospects.
Win Again Sequence Templates
Ideally, when a buyer first buys out of your model, they’ll go on to make new purchases for months or years to return.
But it surely doesn’t at all times work like that. Typically, shoppers will purchase as soon as, and even a number of occasions. Then, out of the blue, they’ll ghost you just like the Tinder Swindler.
We shouldn’t be stunned when this occurs. Customers have famously brief consideration spans—and it’s not their fault.
Again in 2007, an article within the New York Times claimed the common city-dwelling American was bombarded with nearly 5,000 adverts a day. Whereas it’s laborious to imagine the determine is actually that top, there’s no denying we see a complete lot of advertisements for a complete lot of merchandise.
So is it any surprise that your prospects are sometimes received over by your opponents’ messaging?
However simply since you settle for it, that doesn’t imply you must prefer it.
Relatively than shrugging your shoulders and transferring on, try and re-engage your lapsed viewers with a win again e-mail collection.
Your aim right here is to remind individuals what they preferred about you once they subscribed to your advertising and marketing record and made their first buy.
Sometimes, that includes restating your brand story and worth proposition. And in the event you can sweeten the pot with a focused provide primarily based on their earlier searching and shopping for habits, all the higher.
Take a look at Drip’s win back series template for re-engaging lapsed prospects.
Strive Drip’s Workflows For Free
You’re in all probability itching to get your palms on all these superb templates and workflows.
If solely you might highway take a look at them totally free.
Seems, you possibly can. Join your 14-day free trial for full entry to our pre-built workflows, then customise them to your coronary heart’s content material with our point-and-click workflow builder.
PS: With a Drip account, you possibly can one-click add any of the above templates (and extra) to your account from our Workflows Library.
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