Worldwide cell phone shipments proceed to say no, however India and China, two of Asia’s main economies, are bucking the pattern relating to premium handsets.

This month tech analyst Canalys revealed that gross sales to retailers, distributors and comparable fell by 17 p.c within the final quarter of 2022 as many labored to clear current stock in preparation for a continued spending slowdown.

Final week IDC declared that smartphone shipments declined 18.3 p.c 12 months over 12 months to 300.3 million items in This autumn 2022, the biggest ever drop in a single quarter and down 11.3 p.c for the 12 months.

The 1.2 billion items shipped in 2022 symbolize the least since 2013. However in India, the decline was under the general pattern at solely 9 p.c 12 months on 12 months, in accordance with Counterpoint Research.

Counterpoint Analysis attributed the autumn – solely India’s second within the smartphone market – to waning market efficiency of entry-level and finances segments, because of each lowered demand and provide chain constraints.

In the meantime, its premium phase, outlined as smartphones costing roughly greater than $365, contributed the very best ever to market income at 35 p.c.

Working example: India’s most popular premium handsets had been Samsung merchandise, which took 22 p.c cargo worth share, adopted by Apple. Analysis analyst Shilpi Jain mentioned the pattern “implies that India’s smartphone market is transferring from being volume-driven to value-driven.”

Counterpoint calculated China’s smartphone gross sales decline at 14 p.c, its lowest in a decade.

One exception to the Chinese language pattern is Apple, which solely declined 3 p.c in gross sales market share. By outperforming different manufacturers in China, the iPhone maker was in a position oust Chinese language model Oppo to turn out to be the nation’s quantity two for the 12 months, second solely to Vivo. This feat was achieved though there have been shortages of the iPhone 14.

Apple additionally carried out nicely globally – IDC listed the corporate as accounting for slightly below 1 / 4 of This autumn 2022 market share and 18.8 p.c for the 12 months. This put the corporate second to Samsung globally for the 12 months and highest for the quarter. ®


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