Google AdWords API launches
In 2005, Google launched the Google AdWords API.
Google stated API utilization could be free, although exercise was capped by way of a quota system. These with bigger accounts or spending extra with Google could be allowed to have increased exercise.
Google described the AdWords API as a:
…free Google AdWords beta characteristic that allows builders to create pc packages that work together immediately with the AdWords system. The AdWords API is designed for builders representing tech-savvy advertisers and the ecosystem of third events which incorporates SEMs (search engine entrepreneurs), businesses, and different on-line advertising and marketing professionals who handle a number of consumer accounts and/or massive campaigns.
The Google AdWords API had a very good run. It wasn’t till April 29, 2021 that Google would inform builders utilizing the AdWords API they would wish to improve to the Google Adverts API by April 27, 2022. That’s the date when Google AdWords API officially sunset.
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From Search Advertising and marketing Expo (SMX)
Previous contributions from Search Engine Land’s Topic Matter Consultants (SMEs)
These columns are a snapshot in time and haven’t been up to date since publishing, except famous. Opinions expressed in these articles are these of the writer and never essentially Search Engine Land.
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Concerning the writer
Danny Goodwin is Managing Editor of Search Engine Land & SMX. Along with writing day by day about search engine optimisation, PPC, and extra for Search Engine Land, Goodwin additionally manages Search Engine Land’s roster of subject-matter consultants. He additionally helps program our convention sequence, SMX – Search Advertising and marketing Expo.
Previous to becoming a member of Search Engine Land, Goodwin was Government Editor at Search Engine Journal, the place he led editorial initiatives for the model. He additionally was an editor at Search Engine Watch. He has spoken at many main search conferences and digital occasions, and has been sourced for his experience by a variety of publications and podcasts.
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