Growing Your Audience (And Your Revenue) With A Book

Marketing Podcast with Matt Briel

On this episode of the Duct Tape Marketing Podcast, I interview Matt Briel. Matt is an entrepreneur and the Vice President of Advertising & Communications at Lulu.com, in addition to a self-diagnosed collaboration junkie. After greater than 15 years main Gross sales and Advertising groups within the Media & Publishing areas, he’s developed a novel ardour for serving to creators grow to be extra profitable by leveraging books as a catalyst for alternatives and sustainable income.

Key Takeaway:

Writing a e-book can take your credibility, authority, and what you are promoting to the following degree – Not solely does it you a tremendous alternative to share your data, but it surely’ll additionally assist enhance consciousness of your self and what you must provide. Matt Briel joins me on this episode and shares precisely how books can convey success for rising audiences, manufacturers, attain, income, and extra.

Questions I ask Matt Briel:

• [1:29] Might you inform us concerning the origin story of Lulu and the way did it come to be?
• [2:25] Is self-publishing a extra worthwhile technique to publish at this time?
• [5:12] Why would somebody need to self-publish a e-book?
• [7:30] Would you say self-publishing is seen as a differentiator for companies?
• [11:42] What does it take to provide a e-book?
• [18:49] What do you say to that individual that doesn’t assume they’ve time to jot down a e-book?
• [21:59] The place can individuals discover out extra about you and publishing a e-book with Lulu?

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This episode of the Duct Tape Advertising Podcast is dropped at you by the HubSpot Podcast Network and Lulu.

HubSpot Podcast Network is the audio vacation spot for enterprise professionals who search the most effective training and inspiration on how you can develop a enterprise.

Whether or not you’ve gotten a longtime following otherwise you’re simply beginning out, books are a good way for entrepreneurs and creators to ascertain credibility, develop an viewers, and generate revenue. From touchdown extra talking gigs to producing leads for what you are promoting to constructing a neighborhood of followers round your model, a e-book can spark so many new development alternatives for you! At Lulu, we’ve got free instruments for publishing, and e-commerce plug-ins for printing books straight out of your web site for turn-key, white-label success. Meet us over at publishforgrowth.com to learn to get began in your first (or subsequent!) e-book at this time.