Get able to mirror on a 12 months of empowering on-line entrepreneurs with new options and enhancements to the GetResponse platform. Be a part of us as we glance again on a 12 months of progress and progress.
The main target is at all times on our prospects, and we attempt to equip them with the instruments they should successfully have interaction and develop their viewers, propelling their enterprise ahead.
2022 abstract
Our mission in 2022 was to make reaching, speaking, and promoting to your viewers quicker and simpler. We’ve added new instruments, improved integrations, and expanded analytics capabilities that will help you do exactly that.
This text will take you thru a chronological overview of all of the enhancements and enhancements launched in 2022. We’ve additionally included a sneak peek into what’s coming in 2023.
We’re excited to share this journey with you and look ahead to persevering with to assist our prospects obtain their advertising and enterprise progress objectives.
Let’s get into the temper with a video recap of our 2022 highlights:
Desk Of Contents
January: Shutterstock photographs
We began the 12 months robust with an thrilling new addition to our platform – 2 million free inventory photographs from Shutterstock.
These photographs are actually accessible to make use of as a part of any GetResponse plan throughout your complete platform (together with all e mail editors, the touchdown web page editor, web site builder, funnels, information, and pictures supervisor.)
This permits our customers to simply add high-quality photographs to their advertising campaigns with out the necessity to buy further picture licenses. Because of the Shutterstock photographs, our prospects can streamline their design course of and save each time and cash.
February: Ecommerce stories
In February, we launched new ecommerce stories that will help you higher plan your advertising and communication methods primarily based in your ecommerce outcomes.
This function offers you an outline of all of the crucial metrics that ecommerce companies want to trace to perceive their retailer’s efficiency and make knowledgeable, data-driven choices about how they wish to talk and market their gives to their prospects.
With these insights, ecommerce retailer homeowners can construct lasting relationships with their prospects and switch one-time patrons into returning ones. They’ll do that by sending related communication, establishing what sort of content material works finest, and incorporating that with the ecommerce knowledge straight from the shop.
GetResponse gained’t even be a middle for monitoring the shop’s efficiency. We wish to be the middle of promoting and communication across the retailer – it might sound related, however for ecommerce homeowners, there’s an enormous distinction. So due to ecommerce knowledge gathered inside GetResponse, they’ll plan, execute, and adapt their advertising technique.
One of many key components of ecommerce stories is real-time knowledge. Customers can see their gross sales as they occur inside GetResponse, permitting them to make fast and correct choices.
The fowl’s-eye view helps customers see the full variety of orders, the typical order worth, and the full income generated by their retailer in a single look. This helps them perceive the general efficiency of their enterprise.
The stories additionally present a breakdown of orders and income over time, permitting customers to establish patterns and traits. This helps them perceive their enterprise’s seasonality, detect anomalies, and modify their technique accordingly.
? Learn more about the ecommerce data you can send to GetResponse from our Help Center
March: Fast transactional emails
Fast transactional emails arrived at GetResponse in March to assist companies streamline their e mail communications even additional.
This function permits for a one-click setup for automated order confirmations and deserted cart emails.
The personalized automated order confirmations provide help to match your model’s id all through all of your advertising communication and allow you to begin constructing a robust relationship together with your prospects from day 1. To make them much more impactful, you possibly can enrich your messages with upsell gives or add bonus content material to assist your prospects get extra out of your provide.
However, the deserted cart emails will provide help to drive extra income from individuals who’ve visited your retailer however didn’t full the order. This helps you run your advertising campaigns extra effectively, and it’s finished on autopilot.
Fast transactional emails are very important for constructing belief and offering transparency to prospects. Additionally, they’re tremendous simple to create with GetResponse’s drag-and-drop e mail creator, which permits customers to create partaking emails with minimal effort!
? Study extra about how Quick Transactional Emails work and get impressed by these high-converting abandoned cart email campaigns.
April: Video library
With our instruments and options continually rising, we wished to assist our prospects study and enhance their expertise with an easy-to-access video library inside their accounts. This useful answer permits customers to shortly discover and comply with tutorials with out having to go away their accounts.
The tutorials cowl a variety of subjects, from newbie to superior degree, and are designed to assist our prospects get essentially the most out of our platform. With the video library, customers can shortly study new options, troubleshoot any points they may have, and uncover new methods to enhance their advertising campaigns.
Might: Kinds and popups
Our kinds and popups acquired an excessive makeover and a brand-new creator in Might.
This function is crucial for all companies with an internet presence. Kinds and popups convert extra web site guests into e mail subscribers you possibly can nurture together with your e mail communication, turning them into loyal prospects very quickly.
The creator permits you to make automated popups, banners, and bars, and it got here filled with highly effective options like good concentrating on, with which you’ll be able to present your gives on the good second when your guests are almost definitely to transform. Plus, the device options a wide range of completely different popup varieties like exit-intent, scroll-triggered, timed, and extra to make sure your guests don’t depart with out subscribing or gained’t miss out on any of your superb gives.
Creating popups has by no means been simpler. With our drag-and-drop editor, you possibly can simply construct stunning popups that suit your model very quickly. What’s extra, their set up is a breeze! Only one line of code is sufficient to launch lots of of popups in your web site.
Similar to it takes no time to create the popups, it took no time for our customers to start out recommending merchandise, rising their lists, showcasing new additions, amassing suggestions, and a lot extra.
? Study extra about how the forms and popups from GetResponse work and how to create the perfect popup.
June: New cellular app
Each marketer wants a sidekick, and in June, we launched one – our new cellular app.
Whether or not you may have an iOS or Android device, now you can handle your campaigns with just some faucets in your cellphone. And what higher technique to keep on high of your online business than to have all of it in your palm?
We’ve made it tremendous user-friendly and straightforward to navigate, so you’ll find what you want shortly and simply. Plus, we’ve added a customizable dashboard, so you possibly can test in on how your online business is doing at a look. You may even ship drafts, plain-text messages, and resend present newsletters all out of your cellphone.
And let’s not overlook, you may have instantaneous entry to buyer knowledge, so you possibly can see how your checklist is performing, add new contacts and handle tags on the go. If you might want to test in your newsletters or autoresponders, we’ve acquired you coated.
Briefly, the brand new cellular app is the final word sidekick for your online business. Irrespective of the place you might be – on the prepare, on the seashore, or simply out and about – you possibly can at all times hold your online business working easily.
Need to obtain the cellular app instantly? Simply scan the QR code under:
? Study extra about what you’ll find inside the GetResponse mobile app.
Honorable point out: YouTube Shorts format assist in e mail creator
In June, we additionally launched YouTube Shorts format assist in e mail creator. This permits our prospects to simply embed YouTube Shorts movies of their emails, offering them with a brand new and interesting technique to talk with their viewers.
Clients can now use Shorts in emails to showcase merchandise, present tutorials, or share some other movies they see match – it’s a superb technique to make e mail campaigns extra interactive and dynamic.
July: Promo codes
July was a sizzling month, and so was our replace!
We launched the promo codes function, accessible in GetResponse for many varieties of emails, fast transactional emails, and kinds and popups.
This function seamlessly synchronizes together with your Shopify retailer and permits you to use codes to advertise an ongoing or upcoming sale, or to reward your loyal prospects.
Need to promote seasonal offers? Use a popup with a promo code to promote occasions resembling Black Friday. Need to cut back deserted carts? Present your popup with a promo code when a cart is about to be deserted. Need to provide limited-time reductions? Mix the promo code with a timer in your popups to drive urgency.
For the reason that launch, our promo codes have been used 1000’s of occasions to reward loyal prospects, drive conversions, and make gross sales soar.
Replace: As of January 2023, we’ve launched one other enhancement to our promo codes: making them distinctive. This distinctive promo code gives a extra customized expertise and is right when working loyalty packages. Furthermore, it helps you create a way of urgency inside your viewers.
August: New integration with affiliate panel
August was all about making connections (and incomes some further money ;).) We launched a brand new integration that makes it tremendous simple to unfold the phrase about GetResponse and earn affiliate commissions.
With the brand new integration, you possibly can join a GetResponse account, mix your GetResponse and Affiliate accounts, test your progress, and seize your distinctive affiliate hyperlinks multi functional place.
Plus, it’s now much more handy for our non-English talking customers with the choice to alter the panel language to English, German, Spanish, Italian, and Polish.
September: Shopify Market
September was a month of accomplishments, as our app was formally added to Shopify’s Marketplace.
And we didn’t cease there. Over the past 12 months, we launched and improved a set of ecommerce instruments so that you’ll have every thing you might want to convert extra guests into prospects:
- Kinds and popups to seize their consideration
- Promo codes to entice them with reductions
- Fast transactional emails to maintain them within the loop
- Ecommerce components in advertising automation to focus on your prospects extra exactly
- Product suggestions to point out them what else they may like
- Superior segmentation to personalize their expertise
- And internet push notifications to maintain them coming again for extra.
Consider it as your individual private gross sales group, at all times working onerous that will help you drive gross sales. Now with the added comfort of being accessible on Shopify’s Market.
? Learn more about the GetResponse for Shopify integration.
October: Internet Join
October was about making issues easy and environment friendly; that’s why we launched Internet Join – a robust function that permits you to join a number of GetResponse options to your web site with only one line of code.
With Internet Join, you possibly can simply add kinds, popups, internet push notifications, and extra to your web site, in the end growing conversions and driving gross sales.
One of many key advantages of Internet Join is that it permits you to personalize your communication together with your web site guests by concentrating on them primarily based on their habits.
For instance, you should utilize it to focus on individuals who visited a selected URL and provide them tailor-made communication. Present completely different kinds and popups to completely different teams of holiday makers, or ship customized internet push notifications to individuals who have deserted their purchasing carts. Internet Join additionally permits you to upsell your gadgets with automated post-purchase communication.
? Study extra about what Web Connect is and how you can use it in our Help Center.
November: Advert audiences
In November, we made the best way you create your Google Advertisements extra exact by introducing Advert audiences, a brand new function that permits you to goal or exclude a selected phase of individuals, leading to decrease prices of promoting and better-targeted campaigns.
We additionally launched a brand new technique to create your Google Advertisements, focusing in your objective. With this new function, you possibly can create advertisements tailor-made to your particular wants, guaranteeing they attain the proper viewers.
We’re proud to say that GetResponse is among the first companions within the EU to supply this integration, and we’re excited to see the influence it’s going to have on our prospects’ promoting campaigns. With Advert audiences, you’ll have the ability to create simpler advertisements and drive conversions.
? Study extra about how to create Google Ads in GetResponse.
Honorable point out: A/B check stories
Now you possibly can see precisely the place your subscribers are clicking with a devoted click on map for every variant.
Evaluate key metrics between variants at a look and consider who opened or clicked on every variant. Plus, obtain an entire report back to your pc for additional evaluation.
A/B check stories provide you with a deeper understanding of your subscribers’ habits and provide help to optimize your e mail campaigns for higher efficiency.
? Study how to create an AB test in GetResponse and email campaign AB testing best practices.
December: New templates, customized area emails, and Chats updates
December was an enormous month for GetResponse, with the launch of 38 contemporary e mail templates, the choice to create an e mail on a customized area, in addition to new updates to our Chats function.
38 new templates had been designed to assist our customers create stunning, professional-looking emails with ease. They cowl a variety of industries and kinds, from ecommerce to occasion invites, and are totally customizable with the intention to make them your individual.
The Chats function obtained a number of updates all year long, together with the flexibility so as to add contacts to a selected checklist by way of the chat, improved efficiency, new sound notifications to select from, extra stats, e mail notifications about new conversations, and the flexibility so as to add chat friends as subscribers to consumer lists in GetResponse.
Moreover, we added the choice to have a compulsory seize kind earlier than the primary message, permitting customers to acquire prospects’ particulars earlier than beginning a dialog. We additionally built-in Chats with consent fields and launched “open chat” triggers that mechanically open the chat window after a specified time or web page scroll.
Creating an e mail on a customized area additionally grew to become accessible – it helps with getting your emails to the primary e mail inbox, authenticating your e mail with DKIM, DMARC, and SPF, wanting skilled, growing belief in your model, and selling model consciousness.
? Study extra about using GetResponse chats on our blog and Help Center.
2023 sneak peek
In 2023, we’re specializing in optimizing core GetResponse options that can provide help to grow to be a simpler communicator (so your viewers sees and engages together with your content material extra usually) and enhance your online business’s on-line visibility to develop your viewers, preserving your advertising funnel full from high to backside.
What are you able to count on in 2023?
Whereas we are able to’t give all the small print away, we’re thrilled about what’s to come back and wish to allow you to in on our plans.
- Slicing-edge AI expertise to create and encourage the emails you ship to your viewers primarily based on excessive conversion finest practices. We’ve heard from lots of of shoppers and entrepreneurs that writing the content material on your emails is among the most time-consuming and troublesome duties you face. Utilizing the facility of synthetic intelligence, you’ll enhance your e mail advertising efficiency and enhance your productiveness. Final 12 months proved that AI is king, and its reign will change the way forward for profitable on-line advertising.
- A robust however easy new interface so as to add and handle your contacts – making it simpler than ever to develop your checklist and goal your communication. With this enhancement, you’ll have the ability to create super-specific segments and highly-targeted viewers teams that can lead to greater engagement together with your emails.
- Even extra advertising automation triggers that deploy emails, popups, and extra primarily based on what your subscribers, web site, and ecommerce store guests do (or don’t do!). This implies extra alternatives to attach together with your viewers mechanically and, once more, enhance relevancy and personalization much more. (And, as we all know, there’s no higher technique to drive conversions! Actually, our knowledge reveals that triggered emails have a lot higher open rates and click-through rates than regular email campaigns – 36% and 15%, respectively, in comparison with an everyday publication’s common of 20% open charges and 12% click-through charges.)
Bonus useful resource: On the lookout for new methods or contemporary causes to attach together with your viewers in 2023? Obtain our Global Marketer’s Calendar for 2023 to find new alternatives, begin planning campaigns, and prepping touchpoints together with your prospects this 12 months.
- We’re additionally including new and improved ecommerce integrations and promoting instruments that make the method of promoting and speaking your ecommerce gives smoother and extra environment friendly. This implies you’ll have the ability to streamline your advertising and gross sales course of and, in the end, enhance your income.
- Final however not least, we’re going to implement much more options to our GetResponse cellular app to make it simpler so that you can keep on high of your campaigns, make fast changes whereas on the go, be extra aware of your viewers and adapt to their wants and preferences straight away, wherever you might be. (Obtain the cellular app for iOS or Android for those who haven’t already!)
A glance again at our progress and a glimpse into the longer term
It’s been an unimaginable journey in 2022, and we’re happy with the GetResponse platform evolution. We develop to assist the rising companies of our prospects.
By offering our 100,000+ prospects with the instruments they should have interaction and develop their viewers, we’ve seen the unimaginable outcomes they’re capable of obtain:
- Over 700 million emails delivered weekly
- Over 1 million new leads generated month-to-month
- 1000’s of transactions processed every day
Our prospects have had nice success with GetResponse, and so they’re excited to share their tales with you. Try our customer success stories to see how we’ve helped companies like yours attain their full potential.
However we’re not resting on our laurels – we’re not finished but! We all know that the digital panorama is consistently evolving, and we’re dedicated to staying forward of the curve.
Our group is worked up to see what 2023 has in retailer for us and assured that the brand new options we’re engaged on will take our customers to the following degree. We’re not simply offering you with the instruments – GetResponse is offering you with the means to remain forward of the competitors and to make your online business thrive.
We’re on this collectively, and we are able to’t wait to see the place the following chapter of our journey takes us.
Do you know? You may share your ideas and ideas to assist form the route of GetResponse in 2023. Your suggestions has a direct influence on our future developments.
Thanks for being part of our story.
And for those who haven’t joined us but, why wait? Be a part of us at present and begin your journey towards success. Join a free GetResponse account and see for your self how our options will help your online business thrive within the coming 12 months and past.
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