Serena Williams Stars in Michelob’s Caddyshack Super Bowl Ad

Michelob Extremely—and model ambassador Serena Williams—are returning to Super Bowl 57 with a familiar concept.

Within the official teaser, Williams—together with Succession star Brian Cox—play golf at Bushwood Nation Membership, the fictional course from the 1980 sports activities comedy Caddyshack.

“This February, Bushwood is again—and new members are taking up,” a voiceover hints as Williams makes an attempt an unconventional shot.

Adweek was on set for the filming of the marketing campaign in November 2022. We’ll have far more on Michelob’s Tremendous Bowl technique within the days main as much as the Massive Sport.

The model beforehand launched a sequence of six- and 15-second teasers on YouTube. The 15-second advertisements additionally aired through the NFL Wild Card spherical on Jan. 15. They’ll proceed to air all through subsequent NFL championship rounds.

Caddyshack followers will immediately acknowledge nods to Rodney Dangerfield’s tricked-out golf bag and Invoice Murray’s mums. (No indicators of Mr. Gopher but.)

On-line viewership of the preliminary teasers ranges from a couple of hundred to 275,000 for former NFL quarterback Tony Romo’s flip as Murray, who performed assistant groundskeeper Carl Spackler—and greater than 564,000 for boxer Canelo Alvarez’s on-course beer run.

Different cameos embody World Cup champion Alex Morgan, who pours herself a beer from a Dangerfield-like golf bag in an online-only trailer.

Within the 4 beforehand launched movies, a voiceover says, “Michelob Extremely is taking up the Massive Sport,” as Kenny Loggins’ “I’m Alright”—which, after all, hails from the Caddyshack soundtrack—performs within the background.

Then, he says, “Order now,” as a QR code seems, which takes viewers to a devoted web page on Instacart the place they’ll purchase Michelob merchandise from native retailers.

A spokesperson famous this marks Anheuser-Busch’s first shoppable industrial.

“We’re enthusiastic about incorporating this distinctive modern ecommerce method into our technique, giving clients even sooner entry to our merchandise,” the spokesperson added.

This, after all, follows Michelob’s 2022 Tremendous Bowl advert, which came about at a bowling alley called the Superior Bowl.

Manned by Massive Lebowski star Steve Buscemi, the Superior Bowl allowed Michelob athletes like Williams, Morgan and two-time Tremendous Bowl champion Peyton Manning to blow off some steam. It, too, was an homage to a well-liked movie.

Blair Warren, inventive director at Wieden+Kennedy, the company behind Michelob’s spots that 12 months, mentioned in a 2022 interview the model had a transparent temporary, which was to embody Michelob’s ethos: a low-calorie, low-carb beer can stay in concord with an lively social life.

“That led us to ask ourselves, ‘Is there a spot the place beer and sport can come collectively very naturally?’ And that led us to bowling,” she mentioned on the time. “Beer and bowling, they’re just about synonymous with each other.”

Now, after all, it appears beer and golf are synonymous. It’s a logical extension for Michelob, which is the official beer of the PGA Championship, and has sponsored the affiliation since 1994.

Michelob hinted golf will probably be a giant theme this 12 months in a Jan. 17 tweet: