Final weekend, I used to be on the highway and ravenous after a morning of errands. I pulled out my cellphone and after rooting via a large number of complicated navigation, out-of-date PDF menus, and questionable hours of operation, I ended up heading house to accept a tragic bowl of cereal. I blame all-too-common horrible restaurant web site design, and I’m not the one one who has been deterred from patronage by dangerous web site design.
In reality, 68% of diners are discouraged from visiting a restaurant as a result of a nasty web site.
That’s why I’m cataloging among the finest restaurant web site design examples you should use for inspiration, whether or not you’re overhauling your website, updating your model, or launching your personal place.
Earlier than we get to the examples, although, let’s take a more in-depth have a look at why you must care about your restaurant web site design—not simply to keep away from ruining my weekend morning, however to develop what you are promoting.
Why do you must care about restaurant web site design?
You’ve already learn the stat within the intro, however listed below are some extra:
- 77% of shoppers will go to a restaurant’s web site earlier than eating in or taking out meals.
- When inserting a web based order, a patron is more likely to use a restaurant’s website than a third-party website like Grubhub.
- Even when you have a purposeful web site, 30% of diners are turned off by an outdated look.
So whereas your menu, social media profiles, and listings are essential for restaurant marketing, an interesting, efficient web site is important for gross sales and income.
And the significance of a solid digital presence is just going to grow to be extra essential. It’s no shock that youthful generations have stronger preferences for on-line interactions, together with web site FAQs over cellphone calls, ordering via an internet site or app as an alternative of over the cellphone, and extra.
In reality, Statista discovered that greater than 50% of individuals 18-29 years outdated ordered meals on-line throughout April 2020 and virtually 40% of individuals 30-49 years outdated.
13 scrumptious restaurant web site design examples
The simplest web site design will rely upon the type of your restaurant. Is it formal or informal? An intimate dinner spot or a must-see brewery? A meals truck or an area chain? You wish to talk your spot’s character to your prospects in order that they know precisely what to anticipate, so all of those components will impression your web site design. However there are some commonplace components. that you just’ll wish to embody regardless.
So we’ve rounded up 13 restaurant web site design examples of those necessities, together with nice branding, intuitive navigation, and a lot extra. Have a look.
1. Mida
Mida is an Italian restaurant in Boston’s South Finish with superb pasta dishes, an amazing wine record, and an ambiance that’s, fairly merely, cool. The web site design matches this completely.
The shadowy Millennial pink background, the glossy sans serif font, the intriguing {photograph}. The impact is cool and clickable, which is good for a restaurant trying to get reservations and on-line orders.
2. Bennett’s
In case you’re considering interesting model design is only for cool or upscale eating places, let’s have a look at Bennett’s. This sandwich store is situated in Kennebunk, Maine, with extra areas in New Hampshire, Maine, and Boston.
The road-drawn sandwich feels nostalgic, however the emblem font is sweet and fashionable. The black-and-white can also be a pointy backdrop for the sandwich images, and the enjoyable, shiny yellow accent. Plus, this works nicely for a sandwich place with a beach-town origin.
3. Shake Shack
Shake Shack is a big fast-food chain with a younger, fashionable really feel. Its website color scheme is just like Bennett’s: black and white with a shiny, featured inexperienced.
Shake Shack’s web site additionally options its menu—which most searchers are in search of—proper on its house web page.
The images are detailed and present every thing on the burgers and sandwiches, and proper beneath every merchandise has a full description, together with all allergen info. That is nice, nevertheless it isn’t only for giant chains or franchises. Together with this information is essential for serving a ton of individuals successfully and safely, so make it simple for everybody with meals restrictions to determine which gadgets in your menu work for them.
4. Union Sq. Donuts
One non-negotiable design component in your restaurant web site (real estate websites too!): images. 45% of restaurant patrons say they particularly search for meals images on restaurant web sites, and 36% say disappointing meals images discourages them from visiting a restaurant.
These don’t must be tremendous fancy or staged, however the meals must look superb. Right here’s how Union Square Donuts does it.
Scrumptious, donut-y perfection.
5. Founding Farmers
Founding Farmers is a Mid-Atlantic chain of farm-to-table eating places that originated in D.C., therefore the adorably punny identify. The eating places characteristic contemporary meals with regionally sourced substances and a deal with brunch. Much more, Founding Farmers is majority farmer-owned, sustainably operated, and intent on giving again to its communities.
This human-first focus is front-and-center within the hero part video.
The video frames the expertise from begin to end with folks—a diner strolling within the door, prep cooks cooking and plating, and a server going above and past with a takeout order. A superb solution to talk to potential patrons the feel-good heart of this native chain.
6. The Misplaced Kitchen
The Lost Kitchen is a small, boutique restaurant opened by Erin French that exploded in the previous couple of years. It’s far more than simply the restaurant now—it’s a BnB, a small items retailer, cookbooks, and even a TV present. The web site communicates this nicely, with out dropping sight of the model.
The smooth off-white backgrounds and deep grey fonts. The easy design. And see the muted bucolic images flanking the brighter, extra colourful shot of Erin French. This retains the center of the restaurant, now the brand, on the heart.
7. Giusto
Your restaurant doesn’t must have a celeb chef or a TV present to have the ability to characteristic your unique selling points. Perhaps it’s a selected one-of-a-kind dish, perhaps it’s the situation, perhaps it’s the household custom. No matter makes your house particular must be highlighted in your web site.
Giusto does this very well. The restaurant has a small indoor part and a big, open-air bar and bar seating on a deck overlooking Newport, Rhode Island’s harbor. This photograph is, after all, on its homepage.
8. Pizzeria Beddia
Having a unique historical past, location, or focus is nice (particularly in your about us page). However generally what makes your restaurant particular may be extra frequent: farm-fresh meals, an area connection, a sluggish, handmade specialty.
This nonetheless deserves prime billing in any restaurant web site design.
Right here’s an instance. Pizzeria Beddia, situated in Philadelphia, showcases its handmade pizza and the method proper on the homepage.
It appears to be like scrumptious. Bonus factors for the banner promoting the schedule change, too.
9. Insurgent Insurgent
In case your restaurant has been featured in the press or obtained any awards, this could go in your web site. Relying in your model, this could possibly be a photograph, a hyperlink, or a badge in your homepage.
Rebel Rebel is a pure wine bar in Somerville, Massachusetts that manages to share its achievements prominently with out breaking out of its hipster-y character.
Insurgent Insurgent celebrates its James Beard award with a easy banner—letting everybody know, however not gushing or getting uncool.
10. Condesa
Each time I’m visiting a restaurant web site (or any website, for that matter), I’m in search of one thing. A menu, hours, social hyperlinks, a reservation. That’s why you must prioritize simple navigation by yourself website.
I really like how Condesa, a Mexican restaurant in Philadelphia, accomplishes this with out the design trying utilitarian or boring.
The left revolves via a gallery of restaurant images, and the daring pink on the fitting has the entire info you want, including a CTA to e-book a reservation and one other to order takeout. Good and straightforward.
11. Rose Meals
Rose Foods additionally makes use of shiny colours to point out off its brand personality. Positioned in Portland, Maine, this restaurant described itself throughout the web as a house-made bagel store that includes sandwiches and traditional Jewish deli fare.
As a result of the main focus is on classics, Rose Meals leans into retro fonts and kitschy line drawings and consists of just some images. The impact? Based mostly on the small store’s weekend waits and 20k Instagram followers, it really works.
12. Uni
One of many the reason why a restaurant web site is so essential to get proper is as a result of it’s typically your potential buyer’s first interplay together with your band. You wish to embody the entire primary info, in addition to allow them to know what to anticipate after they go to you IRL.
Right here’s an amazing instance from Uni, an izakaya in Boston.
The texture of the web site is glossy, darkish, intimate, and crowded (in a comfortable manner). That is precisely what Uni appears like inside.
13. Woman & the Goat
Some eating places have a number of areas which can be almost similar. However others have just a few areas with distinct personalities. If that’s your restaurant, make certain to convey this in your web site. Girl & the Goat does this nicely.
The inside of the Los Angeles location is mild and ethereal with plenty of pure daylight and greenery. The Chicago location is darker and moodier with deep wooden tones, black accents, and an ornate bar. The web site options images highlighting the enchantment of every location’s ambiance, in addition to the identical scrumptious meals.
Ensure that your restaurant web site design delivers
Your restaurant’s web site is one other component of your buyer expertise, so reap the benefits of that chance. You wish to provide the identical high-quality service, share the identical info, invite the identical very best prospects, and begin forming that relationship immediately.
The restaurant web site design examples above provide tons of nice concepts for inspiration, and some repeat necessities. Right here’s a fast run-down of the weather you must deal with to ensure your restaurant web site as efficient as potential:
- Clear location or areas
- Straightforward-to-access menu
- Interesting branding
- Contact info
- Excessive-quality images
- Reservation CTA
- Order on-line CTA
- Awards and press
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