Want to build and grow your presence on social media? Looking for the best social media marketing tools in 2023? You’re in the right place.
Social media tools can be used for various purposes, such as scheduling posts, tracking engagement with your followers, analyzing traffic, and more.
If you’re looking to build your brand, reach a larger audience, and increase sales through social media – you need access to the right tools.
In this post, let’s discuss a handpicked list of TEN marketing tools for social media and their features and pricing. Let’s get started.
1. Buffer
If you’re looking for a powerful yet affordable social media tool, Buffer is an excellent choice.
Buffer offers all the publishing and analytics tools to schedule and publish engaging posts on social networks. It is used by over 140K people worldwide and offers 24/7 support via email and social media.
Features of Buffer:
- Planning and social network publishing tools
- Analytics tools
- Access to social media engagement tools
- Free access to a landing page builder
- Post, draft, and schedule Reels and Carousels on Instagram
- Links are automatically shortened to bit.ly links or buff.ly links
- Create custom video thumbnails
How much does Buffer cost?
Buffer offers the following pricing plans apart from the free plan which comes with basic publishing tools where you can manage up to 3 social profiles.
1. Essentials: This plan is suitable for bloggers and professionals. It costs you $5 per month and offers the following things.
- Planning & publishing tools
- Analytics tools
- Engagement tools
- Landing page builder
2. Team: This is great for teams who want unlimited user seating. This plan costs you $10 per month and offers the following things.
- Essentials features, plus:
- Unlimited team members & clients
- Draft collaboration tools
- Custom access & permissions
3. Agency: This plan is perfect for For marketing agencies with 10 or more social channels which costs you $100 per month and offers the following things.
- All the Team features
- Collaboration and flexible pricing options
2. InVideo
Want to create compelling videos? Looking for an online video editor at an affordable price? Try InVideo.
It lets you easily create AI videos using text and offers many templates to create video content including ads, promos, intros, and more.
Features of InVideo:
- Access to a huge library of 5000+ templates to design videos
- No download is required
- Create video ads, promos, YouTube videos, intros, etc
- Access to 50+ AI-powered themes to convert text to videos
How much does InVideo cost?
InVideo offers the following three pricing options.
1. Free: If you’re just starting, go with the Free plan. It offers the following features.
- 40min video duration
- 5000+ Video Templates
- 3M+ Standard Media Library
- Automated Text to Speech
2. Business: This plan is designed for business owners and freelancers and it costs you $15 per month which comes with the following.
- 60 HD video exports per month
- 10 iStock media per month
- 1M+ Premium Media
- 20 Remove background per month
- No watermark on the videos
3. Unlimited: This plan offers unlimited video exports and it costs you $30 per month. You’ll get the following features.
- Unlimited HD video exports per month
- 120 iStock media per month
- 1M+ Premium Media
- 40 Remove background per month
3. Canva
If you’re working solo and looking for a budget-friendly social media marketing tool, you should definitely try Canva.
Canva is a popular graphic design platform that offers plenty of templates to create graphics, videos, charts, and more.
Features of Canva:
- Access to Brand Kit, which lets you add colors and fonts related to your brand
- Unlimited premium templates
- Background Remover
- 100+ million stock photos
- Create high-quality video
- Schedule social posts with its content planner
How much does Canva cost?
Canva offers the following two pricing plans.
1. Free: This is perfect for those who’re looking for a free plan and it can be used to create all the basic graphics and images for social media and websites.
2. Pro: If you want unlimited access to Canva with all the premium content and 100+ million stock photos, go with Canva Pro. It costs you $119.99 per year.
4. Agorapulse
If you’re looking for an all-in-one social media management tool, Agorapulse is an excellent choice.
It offers an easy-to-use interface and powerful analytics and reporting features to manage all your social networks from one place.
Features of Agorapulse:
- Access to Agorapulse’s inbox that lets you manage all your messages in one place
- Analytics and Reporting
- Unlimited posts
- Unified Publishing Calendar
How much does Agorapulse cost?
Agorapulse offers three pricing plans which are listed below.
1. Standard: This plan costs $49 per month where you can manage up to 10 social media profiles and you’ll get access to the following features.
- Posts scheduling
- Unlimited posts
- Draft posts
- Unified Publishing Calendar
- Standard Social Inbox
2. Professional: This plan costs $79 per month where you can manage up to 15 social media profiles and you’ll get access to the following features.
- All features available on the Standard plan
- Instagram grid view
- Instagram first comment
- Team workflow
- Canva integration
- Calendar notes
- Basic Ad Comment Monitoring
3. Advanced: This plan costs $119 per month where you can manage up to 20 social media profiles and you’ll get access to the following features.
- All features available on the Professional plan
- Content Library
- 2 Shared Calendars
- Bulk publish content
- Content queues
- Advanced spam management
- Advanced Ad comments monitoring
- Automated Inbox Assistant
5. Sumo
Sumo is one of the best FREE email capturing tools used by over 900,000 people across the world.
Not only email marketing tools, but you’ll also get social media sharing tools with “Visitor Targeting” features to grow your presence on social networks.
Features of Sumo:
- Advanced Analytics
- Stats for your emails, forms, and more
- Ecommerce design templates
- Email integrations
How much does Sumo cost?
Sumo offers two pricing options.
1. Free: The free plan is suitable for beginners and offers almost all the features with limits.
2. Pro: If you want to unlock all the features with higher limits, this plan is for you which costs you $39 per month.
So what are you waiting for?
6. HootSuite
HootSuite is the most popular social media marketing used by over 25 million people worldwide.
If you’re looking for a powerful tool to schedule, publish and get actionable insights on the best times to post on social networks – HootSuite is an essential tool for you.
Features of HootSuite:
- Create unlimited posts on social networks
- Post scheduling
- Access to messages in one inbox
- Assign posts to team members
How much does HootSuite cost?
HootSuite offers the following three pricing options.
1. Professional: If you’re looking for an affordable plan from HootSuite, this one’s for you. It costs you $49 per month and provides you with the following features.
- 1 User
- 10 Social accounts
- Unlimited posts
- Post scheduling
- Access to messages in one inbox
2. Team: If you want to add more than one user, go with this plan. It costs you $249 per month and provides you with the following features.
- 3 Users
- 20 Social accounts
- Unlimited posts
- Post scheduling
- Access to messages in one inbox
- Roles & permissions
- Assign posts to team members
3. Business: This plan is perfect for large businesses and agencies. It costs you $739 per month and provides you with the following features.
- 5 Users
- 35 Social accounts
- Unlimited posts
- Post scheduling
- Access to messages in one inbox
- Roles & permissions
- Assign posts to team members
- Approval workflows
- Inbound/outbound tagging
- Content & asset library
Start HootSuite 30-Day Free Trial
7. AdEspresso
Are you looking for a platform to create, manage and publish ads online? AdEspresso is just for you. AdEspresso has been used to create over 10 million ads online, including Google, social networks, and more.
Features of AdEspresso:
- Supports Facebook, Instagram and Google Ads
- Manage all your ad channels from one place
- Easily analyze your results through web, PDF, Email and Excel
How much does AdEspresso cost?
1. Starter: This plan comes with all the essential features, and it is the cheapest plan from AdEspresso as it costs just $49 per month, where you’ll get the following.
- Unlimited ad accounts
- Google Ads, Facebook, and Instagram campaign
2. Plus: This plan costs you $99 per month, where you’ll get the following.
- Everything in Starter plan +
- Cross-campaigns customized performance triggers
- Facebook & Instagram multi-page bulk creation
- Campaign approval
3. Enterprise: This plan costs you $259 per month, where you’ll get the following.
- Everything in Plus plan +
- Dedicated Facebook and Google Ads Marketing Consultant
- Starting from 1 hour of live training and strategy planning per month
- Unlimited seats
- API access
Start AdEspresso 14-Day Free Trial
Sprout Social is a powerful social media managing software that lets you publish, schedule, draft and queue posts.
It offers exclusive features like social content calendar, review management to manage all your online reviews, automated link tracking, etc, to grow your social media presence.
Features of Sprout Social:
- Offers you an easy-to-use, all-in-one social inbox
- The ability to publish, schedule, draft, and queue social media posts
- It provides you with a social content calendar
- Review management
- Profiles, keywords, and locations monitoring
- Access to tasking and social CRM tools
- Group, profile, and post-level reporting
- Paid promotion tools to boost Facebook posts
- Gives access to iOS and Android mobile apps
- Custom workflows for multiple approvers and steps
- The ability to schedule your social media posts for optimal send times
- Response rate and time analysis reports
How much does Sprout Social cost?
Sprout Social offers the following three pricing plans.
1. Standard: This plan costs you $249 per month and gives you access to the following things.
- 5 social profiles
- All-in-one social inbox
- Publish, schedule, draft and queue posts
- Social content calendar
2. Professional: This plan is excellent for managing unlimited social media profiles and costs you $399 per month and gives you access to the following things.
- Everything from the Standard plan
- Unlimited social profiles
- Competitive reports for Instagram, Facebook and Twitter
- Scheduling for optimal send times
3. Advanced: This plan unlocks all the features of Sprout Social and costs you $499 per month by giving you the following things.
- Includes all Professional features
- Message Spike Alerts for increased message activity
- Chatbots with automation tools
- Saved and suggested replies
- Inbox rule builder for automated actions
- Automated Link Tracking
Want to try Sprout Social?
Start Your Free Trial with Sprout Social
9. Tailwind App
If you’re looking for a platform to merge and manage social and email marketing – the Tailwind app is exclusively for you.
From planning to scheduling to creation – you can do everything to get better results with email and social networks.
Features of Tailwind:
- Unlimited Email Contacts
- The ability to schedule and publish posts on all social media networks
- Hashtag finder that finds the perfect hashtags for you
- The ability to create email campaigns
How much does Tailwind cost?
Tailwind offers the following four pricing options.
1. Free plan: This is the free plan forever from Tailwind, which gives access to the following things.
- 1 Pinterest Account
- 1 Instagram Account
- 1 Facebook Page
- 20 Posts/mo across Instagram, Pinterest & Facebook
- 20 Post Designs/mo
- 10 Ghostwriter Credits/mo
- 5 Tailwind Communities
- One user
- Unlimited Email Contacts
- 200 Email Sends/mo
2. Pro: This plan gives you everything you need to grow your brand on social media. It costs you $12.99 per month (if billed annually) and offers the following features.
- 1 Pinterest Account
- 1 Instagram Account
- 1 Facebook Page
- 100 Posts/mo across Instagram, Pinterest & Facebook
- 200 Post Designs/mo
- 50 Ghostwriter Credits/mo
- 5 Tailwind Communities
- 1 user
- 200 Email Sends/mo
3. Advanced: This plan is suitable for growing multiple brands. It costs you $19.99 per month (if billed annually) and offers the following features.
- 2 Pinterest Accounts
- 2 Instagram Accounts
- 2 Facebook Pages
- 1,000 Posts/mo across Instagram, Pinterest & Facebook
- Unlimited Post Designs
- 250 Ghostwriter Credits/mo
- Unlimited Tailwind Communities
- 2 users
- 200 Email Sends/mo
4. Max: This plan gives you unlimited access to managing multiple accounts. It costs you $39.99 per month (if billed annually) and offers the following features.
- 3 Pinterest Accounts
- 3 Instagram Accounts
- 3 Facebook Pages
- Unlimited Posts/mo across Instagram, Pinterest & Facebook
- Unlimited Post Designs
- 500 Ghostwriter Credits/mo
- Unlimited Tailwind Communities
- Advanced Analytics
- 5 users
- 200 Email Sends/mo
So what else are you waiting for?
SocialPilot is an affordable social networking tool that lets you schedule and publish posts on Facebook Groups, Pinterest Boards, TikTok, Google Business Pages, and more.
Features of SocialPilot:
- Customize Post for Each Platform
- The ability to schedule bulk posts in advance
- Content creation
- Customize call to actions
How much does SocialPilot cost?
SocialPilot offers the following four pricing plans.
1. Professional: This plan costs $21 per month (if billed annually) and offers 10 social media accounts for one user.
2. Small Team: This plan costs $35 per month (if billed annually) and offers 20 social media accounts for 3 users.
3. Agency: This plan costs $70 per month (if billed annually) and offers 30 social media accounts for 6 users.
4. White Label: This plan costs $140 per month (if billed annually) and offers 50 social media accounts for unlimited users.
Here are some most commonly asked questions on social media tools.
What is social media marketing?
Social media marketing uses social networks such as Facebook, Twitter, YouTube, etc., to promote and market a product or brand. It involves creating helpful content, running social media ads, engaging with followers, etc.
What are the social media tools used for?
Social media tools are digital tools that allow users to create and publish content with their followers on various social networks, including Twitter, Facebook, Instagram, etc.
What are the benefits of social media marketing?
Some of the benefits of social media marketing include;
– Brand improvement
– More sales
– More traffic
– Build an online following
What are the free tools for social media marketing?
Here are some of the free social media tools.
– Tailwind
– Sumo
– Buzzsumo
What are the popular social media marketing tools?
Here are some of the popular social media tools to use in 2023;
– Canva (for graphic design)
– Buffer (for social media scheduling and analytics)
– InVideo (for AI video creation)
Related Resources on Social Media:
Social media is the future of marketing. Billions of people actively use social networks like Facebook, Instagram, YouTube, etc.
So if you’re looking to promote your business or website – use social media tools to your advantage.
So what are your thoughts on the social media advertising marketing tools mentioned here? Did we miss any of your favorite tools for social media marketing? Let us know in the comments.
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