CRMs or customer relationship management systems not only allows you to manage your customer lifecycle efficiently but also helps in syncing and streamlining the sales and marketing team activities. In this article we will mention 7 ways in which a CRM tool helps in improving the conversion potential of ecommerce sales.
Customer relationship management systems, popularly called CRMs help you in improving customer relations by enabling you to efficiently organize the prospect’s data, communicate with them in a better way, and address after-sales issues more competently.
While CRMs are great assets for any business, they offer significantly more benefits for businesses with complex ecosystems and a varying range of global audiences, like large-scale ecommerce businesses.
The challenge for such businesses is how to effectively manage the different touchpoints and phases of the business communication journey including diverse participants like marketing staff, customers, sales team, support executives, etc.
The CRMs help in streamlining the business interaction with prospective as well as existing customers through highly sophisticated technical capabilities/features for automating, organizing, and integrating marketing, sales, support, and customer services.
CRMs provide you with a comprehensive yet intuitive platform that seamlessly synchronizes diverse departments of your business thus providing you with a wholesome picture of the prospect/customer journey.
With the help of CRM tools you can easily monitor and evaluate different aspects of your sales cycle and at the same time understand the customer relationship formed throughout the entire sales process.
CRM tools allow you to enhance your content marketing by tracking and analyzing the prospects’ data. You can use this data to educate your sales professionals on how to best communicate with different prospective customers based on how they discovered your site and the specific content pieces that bring them to your website.
They can use that specific content piece like a blog post, social media post, or whitepaper as a reference while contacting the prospects. It helps in optimizing the communication for the best impact and delivering effective sales pitches for higher conversion possibilities.
Here are some ways in which CRMs can help ecommerce businesses acquire more leads and effectively nurture and close them.
Streamlines and Speeds up Email Marketing
With the right CRM tools you can quickly and neatly divide the audiences into different segments with their respective contact information. It enables you to send the most relevant emails to your customers and targeted audiences with the least effort.
That said, you need to have a solid email marketing campaign in place to enjoy the best benefits.
Once you prepare a result-oriented email marketing campaign, the next thing is to write the emails that best align with the audience persona and their current position in the purchase journey. It will enable you to extract the maximum potential out of the advanced capabilities of CRMs like segmentation, speeding up, and uncomplicating the bulk email-sending process.
Don’t forget to keep all the related departments in the loop (sales, marketing, editorial, etc.) so that everyone is on the same page and can work uniformly to achieve the best outcomes from your email marketing strategy.
Comprehensive Integration for Wholesome Reports
High-end CRM tools have a sophisticated architecture that allows you to bake the marketing data right into overall CRM reports. With this feature, you can integrate all the key data of social media, PPC campaigns, whitepapers, blog posts, and other relevant material into your sales CRM report tools.
Such reports deliver you the entire 360-degree view of how your marketing efforts are helping the company’s sales. By using such compreheive reports it becomes easier to grow your ecommerce sales.
Faster Data Transfer
With the help of a sales CRM, you can easily integrate the relevant marketing data with the most appropriate monitoring procedures. It enables you to quickly deliver the required data to your sales department.
This capability speeds up the information exchange between different teams and thus helps in business development.
For instance, the marketing team can easily and quickly share their insights with the sales team on the feedback, challenges, and expectations of customers and how to serve them in a better way. This rapid, frictionless communication between the marketing and sales department helps in implementing the ideas and realizing the benefits faster.
Advanced Impact Analysis
While the content plays a key role in the overall marketing strategies, the businesses often don’t have a complete idea of how exactly the different pieces/formats of content across multiple platforms affect the sales. It limits their content analysis ability.
With a wide range of monitoring tools, CRM software makes it easier for you to check the performance of different types of content and their impact on overall sales. It empowers you to identify the top-performing content and discard the strategies that aren’t delivering any significant benefits.
Acting on these insights, you can optimize your content efforts to increase their RoI while reducing unproductive costs and efforts.
More Detailed Audience Insights
The leading CRM tools come with comprehensive reporting capabilities that give a thorough and transparent view of the entire audience journey. It allows you to know how audiences discovered your site, how they consume the content, how they act on your content, and the specific action needed to convert audiences into paying customers.
With all this information available on a single screen in an intuitive visual interface, you are in the best position to manage your business development strategy for your ecommerce store and fine-tune them for the best outcome.
Organizing Efforts of Different Teams for Collective Impact
For the best output from your marketing efforts the sales team’s efforts must be in line with your marketing objectives. By establishing a seamless connection between the sales and marketing departments the CRM tools help in bridging the gap and allowing for a smooth transition from marketing to final sales.
CRM tools also provide you with a detailed report about personal meetings and telephonic conversations between the prospects and your sales team thus offering you a full spectrum view of prospects’ journey and how your sales team impacts their purchase decision.
Based on this you can evaluate the sales team’s performance more accurately and do the needful to improve their capabilities through further training, appreciation, incentives, etc.
Deeply Tracking Buying History
The relevance of your sales pitch for different recipients plays a vital role in determining success. With the help of CRM tools, you can easily track the history of customer purchases which allows you to identify the pattern.
It also delivers information about the audiences like the social media platforms they often visit, the type of content they consume, and other key online activities.
Based on the same, you can prepare the most engaging sales pitches that precisely respond to the needs of the audiences and communicate with the audiences on the most suitable platform which significantly increases the chances of conversion.
Conclusion
To gain the best results out of your marketing efforts, it is very important to bridge the gap between your marketing team and the sales department. You also need to have a reliable and smooth way to monitor the entire customer journey- right from attracting the targeted audiences to marketing your products and the final sales.
Advanced CRM tools have all the required features to offer you an in-depth view of the customer journey with several key data points related to your marketing communication, and how it specifically helps in marketing and final sales.
This valuable data as well as the technical capabilities and automated processes significantly multiplies the overall outcome of your business development activities.
