Google confirms another helpful content update is starting to roll out across search results. It started on December 5 and will take up to two weeks to complete.
In an announcement on Twitter, Google states:
“The Dec. 2022 helpful content update was released Dec. 5, starting to become more visible today & will take about two weeks to fully roll out. It improves our classifier & works across content globally in all languages. Our help page explains more.”
The December 2022 helpful content update improves on the helpful content system Google introduced in August.
According to Google’s new terminology, a ranking “system” refers to an augmentation to Google’s algorithm that’s constantly running in the background. An algorithm “update” refers to improvements to ranking systems.
Google’s helpful content system is designed to reward webpages created for people rather than search engines. It aims to elevate content that adds unique value to the web, above and beyond what’s broadly available from other publishers.
An update to the helpful content system can potentially include new signals or adjustments to existing signals. Google doesn’t provide specific details regarding updates to ranking systems.
This is a developing story…
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