What Mia Masson calls community marketing seems to be a natural outgrowth of the virtual event revolution that has taken place over the past two years.
“Many people who start communities from the group up do it by accident. They don’t realize that’s what they’re doing,” explains Masson.
After all, if you hold a virtual event your audience loves, they’ll ask for more. That one event becomes a series of a events, thanks to that demand. And when a series of events happens consistently enough that you’re posting content for an audience that is already waiting for it, you have a community.
“Consistency is my first tip [for building a community],” says Masson in the latest episode of Marketing Smarts. Consistency, both in schedule and messaging, gives people a feeling of comfort and safety. And what better feeling than comfort to create loyalty during a period of uncertainty—like a pandemic?
Masson’s other major tip is to ask your community what they want. Crowdsourcing is a way of life for all of us now, and that includes involving your customers in product creation.
Also on deck this episode: the horrors and wonders of TikTok, Frankensteined web copy, and what makes Matt Snodgrass an honorary millennial.
Listen to the entire show now from the link above, or download the mp3 and listen at your convenience. Of course, you can also subscribe to the Marketing Smarts podcast in iTunes or via RSS and never miss an episode.
This episode brought to you by Demandbase.
Smarter Account Intelligence is the Demandbase difference. With Smarter GTM™, spot the ripest opportunities earlier, engage more intelligently, and close deals faster. Deeper, richer Account Intelligence lets you add relevance and value at every stage.
“Marketing Smarts” theme music composed by Juanito Pascual of Signature Tones.
Published on March 3, 2022
This episode features:
Mia Masson, head of content at Swapcard, one of the leading all-in-one virtual event, hybrid event, and community platforms. Mia is a South African living in Bordeaux, France. She has five years of experience in planning, marketing, and writing about events, and she loves cats, cooking, and karaoke.
LinkedIn: Mia Masson
Source link
