Best Marketing Courses on Udemy

What is Udemy and how does it work?

Udemy is a digital learning platform where you can grow your knowledge about several topics, such as digital marketing, web development, business, and even photography. 

Not only does the platform offer a variety of courses from well-respected instructors, but it also offers space to grow alongside a community of like-minded professionals.

It helps you take control of your learning and decide what, when, and how to develop your skills.

How Udemy works

You can sign up for a free account and pay per course, or purchase access to a group of courses with a Udemy Personal account, which is a monthly subscription that will get you access to curated learning pathways. 

Most courses are in the $50 to $100 range, but Udemy also offers deep discounts, allowing you to access courses for up to 80% or 90% off.

You can preview the course before you purchase it. Udemy gives you all the information you need to decide whether a course is worth your time, including:

• A clear list of what you’ll learn.
• What accompanying resources and assignments the course includes.
• Reviews so you can get recommendations from different users.
• An outline of the course so you can see the different chapters and sections. 
• A free preview so you can watch an introduction to the course that includes information about what the course covers and who the instructors are. 

This information allows you to get a sense of whether that class is right for you and how well you might learn from that instructor, as each instructor’s style is different.

Renee explains:

“You can go to any course and watch a preview, but more importantly, you can see if you’re going to learn well from that instructor. You can have two different people presenting similar information, but the way one instructor delivers that information might stick with you better than the other.”

In addition to instructors with different backgrounds and teaching styles, Udemy also offers practice tests, exercises to practice your new skills, and access to Q&As so you can reinforce all the lessons you’re learning.

Why is Udemy a popular platform for learning about digital marketing?

Udemy is a great place to learn about digital marketing because it’s relatively low cost, especially if you compare it to university prices and other educational platforms. 

It’s also a more flexible learning option, as you can learn at your own pace and revisit content you’ve already learned. 

Udemy instructors come from all over the world, which allows you to build an incredibly diverse education portfolio. The courses are given by over 64,000 instructors in 75 languages, which means you can learn whenever and wherever it’s convenient for you with instructors from all over the world. 

With a robust ranking and review system, you can also be sure any of the courses you take are current, vetted, and full of proven content on the subject at hand.

What are the best marketing courses on Udemy?

Now that you know the value of using the Udemy learning platform, here are the best marketing courses they offer so you can build your business and team members’ skills sets. 

Best Digital Marketing Courses 

These digital marketing courses typically include everything from the higher-level, overarching digital marketing strategy to courses that focus on one particular area, such as content creation, lead generation, and marketing automation. 

Here are some of the best digital marketing courses Udemy has to offer:

Digital Marketing Masterclass

Created by well-respected Udemy course instructors Phil Ebiner and Diego Davila, this Udemy digital marketing course sets out to help you learn the fundamentals of social media marketing, search engine optimization (SEO), growing your brand, and driving more traffic to your website, among other digital marketing techniques. The instructors also cover proven techniques for converting more leads into sales.

This course is on the lengthier end, with nearly 40 hours of content. In fact, it boasts that it’s really 23 marketing courses in one.

Complete Digital Marketing Course for Local Businesses

If you’ve ever felt lost when it comes to tapping into your local prospective customers, this course is for you. Led by SEO, Facebook Ads, and Facebook marketing expert Ing. Tomas Moravek, the curriculum dives deep into everything you need to know about marketing to your local buyers with platforms such as Facebook Ads, Google My Business.

Moravek also helps you learn how to use your blog, video content, and email marketing to tap into your local market while using his signature high-energy teaching style that demonstrates his passion for helping businesses like yours reach right-fit, local buyers. 

The Ultimate Digital Marketing Course

This course packs a lot of information into a shorter length, which might be a good choice if you’re looking to learn a lot of tips in a shorter amount of time. The course instructor, Joshua George, owns an award-winning SEO agency in the United Kingdom called ClickSlice. He started off as a seller on eBay, and since the day he inquired about how to better rank his website in Google, George has set out to help other businesses do just that.

In this 21-hour course, you’ll learn how to build a website from scratch, get your content on page one of your prospects’ Google searches, grow your email list, reach more folks on Twitter, and carry out business-building market research with simple, three-question surveys.

Effective Inbound Marketing with They Ask You Answer

They Ask, You Answer is a revolutionary approach to inbound that has helped countless businesses finally reach their traffic, leads, and sales growth with inbound marketing. This course is led by international keynote speaker, They Ask, You Answer author, and IMPACT principal Marcus Sheridan.

In it, you’ll learn how the modern buyer has changed and how your business and how to create the right website, content, and sales approach to dramatically shorten your sales cycle and get a better return on your investment. It’s a great course for anyone who is trying inbound marketing but not getting the results you’re looking for since it offers a different, more streamlined approach. It’s also ideal for businesses that want to start inbound but don’t want to waste their time trying to figure it out on their own.

Best Social Media Marketing Courses

When you’re building your brand online, it’s important to integrate some social media marketing into your strategy. The trick is reaching your ideal buyers on the platforms they frequent. 

These courses will help you find the right platform to target your ideal customers and guide you on how to use that platform to generate leads.

Social Media Marketing – Content Marketing Masterclass

This social media marketing course has it all. It’s taught by the company directors of SME Heroes, an online training company that teaches all things sales and online marketing. In this all-in-one social media marketing course, you’ll learn everything from how to use the buyer’s journey to discover what your prospects are looking for to tips for filming social media videos.

The instructors touch on how to build a social media strategy for each platform and explain in depth how to properly set each up. For example, the course takes you through how to set up a YouTube marketing channel and which equipment you’ll need so you can jump right in. 

Powerful Social Media Marketing for Beginners

As its name implies, this social media marketing course is perfect for true beginners who are setting out to improve their social media chops. The instructor, Maggie Stara, offers course material from a variety of angles, including how to build the best social media strategy for your business, what to keep in mind when structuring your rates, and how to properly pitch your services.

While this course is for beginners, you can also benefit from taking it if you have a base knowledge in and around social media, as Stara does go into some advanced concepts. Upon completing the course, you will have a clear blueprint and checklist for your first (or next) steps.

Social Media Marketing Calendar Template and Management

Most social media marketing, especially when you first start out, can be ad hoc and inconsistent. In this course, instructor Alex Genadinik walks you through how to set up your social media calendar to be automated and build consistency. 

Instead of trying to do everything at once, Genadinik teaches you how to focus your strategy one platform at a time so you can build your social media success on the platforms that make the most sense for your business. This way, you can narrow in on the best strategy for your business and get the most productivity and success out of your approach.

Search Engine Optimization Courses on Udemy

To get your content to rank well on Google, you need to understand the basics of search engine optimization. These courses offer on-page SEO instruction aimed at driving more organic traffic to your website. 

Complete SEO Training – Rank #1 in Google

This course covers everything you need to know about growing your website traffic organically, including lessons about technical SEO, keyword research, faster load times, and link building. 

The instructor, Abdul Wali, has over a decade of experience as an SEO consultant and commercial blogger. He goes through much of the course with you step-by-step as he builds a website from scratch using all the SEO principles he’s explaining so you can follow along. 

Complete SEO Guide to Ranking Local Business Websites

Christine Maisel coaches startups at Portable Entrepreneur on how to adopt the proper web design and SEO best practices. In her course, you can learn how to rank in Google for targeting local buyers. This is useful if you serve a specific area and want local prospects to find your business online. 

She not only covers on-page SEO, but also what to keep in mind when redesigning and relaunching your website to successfully attract local buyers from the start. 

Best Search Engine Marketing Courses

Different from the generic SEO instruction, these search engine marketing courses focus on paid ads rather than organic traffic. Though some businesses prefer to use paid ads rather than try to rank organically, or vice versa, some of the most successful businesses figure out a way to use both. 

Google Ads for Beginners

This is the second course on our list from Joshua George at ClickSlice — and it’s for a good reason. Google Ads for Beginners takes you through how to set up your paid ads, step by step. You can watch and follow along as George sets up and creates a Google Ads campaign from scratch.

He also teaches you how to track the metrics on those ads so you can keep track of conversions and test whether the ads you’re setting up are creating leads. 

Ultimate Google Ads Training: Profit with Pay Per Click

This comprehensive paid ads course is taught by AdVenture Media founder Isaac Rudansky. Through his experience helping businesses scale their paid ads programs for over a decade, Rudansky has built an impressive portfolio of clients, including media giants such as Forbes and Hearst.

This 24.5-hour course helps you learn how to create, develop, and optimize a profitable ad campaign. This course also dives into retargeting campaigns that you can use to re-engage previous website visitors.

Take charge of growing your business with better digital marketing learning resources 

Here at IMPACT, we teach businesses how to increase traffic, leads, and sales with a powerful inbound marketing framework called They Ask, You Answer. By creating content that builds trust with your buyers and helps you think like your customers, you can drive more revenue from your digital marketing campaigns.

IMPACT offers various Udemy courses that will help you develop digital marketing skills such as building a successful marketing agency, growing your business with video, and learning more about our award-winning inbound methodology They Ask, You Answer. 

As Renee advises:

“If you are looking to learn a new skill, then Udemy is a great option but shouldn’t be the only source. Watch lectures, collaborate in professional communities, read articles, and put it into practice. Learning is fun so keep at it!”

We also have a digital marketing learning platform, IMPACT+, where you can access:

• Dozens of courses that teach essential digital marketing skills and fundamentals.
• On-demand keynotes from trusted inbound marketing professionals.
• Tools and scorecards to track your team’s progress.
• A community of over 7,500 practitioners that understand what you’re going through and can answer your questions and hold your team accountable.

We help businesses focus on building a complete digital marketing strategy and eliminating the guesswork when it comes to creating digital content that works.