Want to increase your business’s content production?

If you’ve struggled with finding and retaining reliable writers, the idea of scaling up content production may seem impossible.

Good news: scaling content is very possible.

You just need to know:

  • What challenges to look for when starting to grow your content creation strategy.
  • How to solve common content upscaling challenges.
  • Which services, like Contentfly, can help simplify the process.

Step 1: Identify Common Challenges When Upscaling Content Production

In-house content creation has many challenges that hinder content production scaling.

These challenges typically include bandwidth, productivity, and business goals.

If your main limitation is team bandwidth: the best solution is to outsource content creation.

In fact, 50% of organizations choose to outsource their content marketing efforts according to the B2B Content Marketing Benchmarks, Budgets, and Trends: Insights for 2022 by Content Marketing Institute.

The most successful content teams are outsourced or are composed of multiple people, according to that same survey.

Organizations that outsourced their content creators saw positive results with their content marketing efforts across a wide range of metrics and goals.

These include increased website engagement, conversions, and traffic.

86% of organizations who outsource content, according to CMI’s B2B report in 2021, specifically outsourced content creation.

But when it comes to outsourcing content initiatives, many content marketing teams are faced with major problems, such as finding writers.

Don’t worry, we can help.

Step 2: Find & Retain Reliable Writers In Your Industry

It’s very easy to find writers.

There are plenty of freelance communities, gig marketplaces, job boards, and individual freelance websites to choose from.

Finding reliable writers is the hard part.

CMI’s B2B report noted that the top challenge 65% of organizations faced when outsourcing content was finding someone with topical expertise.

To make it easier for you, here’s a checklist of what to look for when finding reliable outsourced writers:

  • Does your freelance job listing specify the industry the writer should be experienced in?
  • Does your potential writer have portfolios and writing samples?
  • Are the writing samples specific to your industry?
  • Does the potential writer have testimonials available for review?
  • Do you have the bandwidth to review all incoming portfolios and samples?

Once you’ve found the right number of freelance writers for your content needs, be sure to focus on retaining them with consistent work and competitive pay.

Otherwise, you will find yourself constantly searching for new freelancers to fulfill your content production needs.

Step 3: Reduce Administrative Time Spent On Content Creation

The next challenge that you may face when outsourcing your content marketing efforts is the amount of time spent in-house managing your outsourced writers.

Let’s say that your organization’s content needs require a pool of seven freelancers to fulfill.

Your next steps are to:

  • Introduce them to your organization and it’s products or services.
  • Discuss ideation and new topic briefs.
  • Follow up on upcoming or missed deadlines.
  • Discuss payment options and make payments.

For this step, we recommend looking for creative ways to reduce that administrative time and improve your content marketing ROI.

Creating a standardized onboarding routine or introducing an automated system makes a great addition to scaling your content creation journey.

Step 4: Get The Content You Want The First Time

Build out a standardized brief-creation strategy to ensure that each writer understands the specific goal of their content.

In addition to communicating with freelancers discussed above, you’ll want to be mindful of the time spent getting your content from the first draft to publishing-ready.

Depending on the quality of the writers you have chosen, this may be as simple as one round of proofreading to several rounds of comments and revisions.

Creating a standardized brief process helps to streamline and speed up the content creation process.

How Contentfly Simplifies The Outsourced Content Creation Process

If the steps above seem daunting, Contentfly can help bring outsourced writers online faster.

Speed Up The Writer Selection Process With Pre-Vetted Writer Pools

When you sign up with Contentfly, you no longer have to search for individual writers to create your content.

The process for finding new writers is simple:

  • Submit a content request through the Contentfly dashboard.
  • Contentfly matches your content request to a writer that fits your industry.
  • You receive a completed piece of content within a specified time frame based on the length of your content.

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