Best Gmail Email Analytics Tools (Buyer’s Guide)

If you’re anything like us, your Gmail account is the control center for your business.

You and your team use your inbox every single day to:

• Support your existing customers with their questions
• Answer questions from warm sales leads and move them through the sales pipeline
• Send key assets and information to team members

Despite the importance of your email inbox, most businesses’ Gmail accounts are a blind spot.

In this guide, we’re going to show you how to transform your Gmail account activity into key insights that you can use to improve how your team uses their email inboxes.

Let’s dive in.

What is Gmail Email Analytics?

Gmail email analytics software gives you insights into how you and your team use your Gmail account. For example:

• How many emails you send per day
• How quickly your team responds to customer emails
• Whether you’re hitting SLAs for your clients

These metrics aren’t available in Gmail out-of-the-box, so a Gmail email analytics tool is essential if you want to level up how your team uses email to support existing customers and engage with new ones.

Key Features To Look For In Your Gmail Email Analytics Software

1. Measure email reply times to track trends and productivity

The first feature to look for is that it measures your team’s email reply times.

Once you start using your email analytics tool like timetoreply, it’ll track your inbound and outbound emails, and show you metrics such as the average length of time it takes for your team to respond to customers and inbound emails.

You can break down your reply time metrics by criteria such as:

• Overall average time to reply
• Average time to first reply
• Individual inbox vs. group mailbox reply times

As you gather data, you can see if your team is responding to customers within your target times, and whether or not certain team members tend to reply faster than others.

Using the reply time data you can set new goals and KPIs for your team to ensure you never leave a customer or sales lead waiting to long for a reply.

2. Real-time alerts when new replies come in

To help you hit your reply time goals, look for Gmail email analytics tools with real-time alerts. These alerts will notify you when new emails come in from customers, leads, or team members. When you see the alert, you can jump into your inbox and reply.

Why is this an important feature?

You can use it to ensure the most important emails never get missed or left behind. For example, if you’re working on closing a new contract, you can enable real-time alerts to show in your browser whenever new emails come in from that particular sales lead.

When you get your alert, you can jump into your inbox and ensure your lead isn’t kept waiting.

It’s a feature that will help make your email analytics more actionable — rather than simply monitoring your email activity, it can help you improve it.

3. Track client service agent and team trends

To understand your Gmail activity metrics in context, you need to be able to compare your email activity levels over time.

By having historical email activity data available, you can track the key metrics in your business over time to see how they compare.

For example, if you hired a new customer support agent with the idea that it would bring down your time to reply to customer support tickets by an average of 20%, you can look at your trend graph to see if the new hire has the effect you hoped for.

Over time, you can adjust your email reply time goals and best practices to ensure they’re positively affecting your business, rather than just being extra metrics your team needs to look at without full context.

4 Best Gmail Email Analytics Software in 2022

1. timetoreply – Best Gmail Email Analytics & Statistics Platform

Timetoreply is an email analytics platform that connects to your team’s inboxes and gives you actionable insights and analytics into your performance.

Once you start using it, you’ll see historical data on your team’s email usage, including data on:

• Average reply time by individual or team inbox
• The days and times when your team need to handle the most email volume
• Number of conversations your team have per day and week

On top of these powerful Gmail email analytics, you’ll be able to create SLA goals to help you track if your team is hitting your email reply time targets, and schedule regular automated reports so you can track performance on an ongoing basis.

To ensure you and your team always reply to high-priority emails quickly, you can also set up real-time email alerts. When an email comes in, you’ll be notified and you can jump into your inbox to help out your customer or sales lead.

It’s the perfect tool to get your email response management processes up and running and will support you as your business and email needs grow.

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Key Features:

• Easy onboarding: No software to install, works instantly after connecting your Gmail account
• Privacy-focused: only reads your email header metadata and can’t access email contents
• Flexible: if your company switches from Gmail to Outlook, you’re covered. timetoreply works seamlessly with both platforms.
• Powerful reporting: Display your email analytics data in various dashboards and find the business-critical metrics you need to know if your email performance is up to par.
• Pricing

timetoreply has various pricing plans to fit your company depending on your needs.

• • Starter: $14 per month, minimum of 5 mailboxes
  • Pro: $21 per month, minimum 5 mailboxes
  • Elite: $28 per month, minimum 10 mailboxes
  • Enterprise: Custom based on your needs

All plans give you access to a suite of powerful Gmail email analytics features, the ability to track email reply times, multiple types of reports to track performance, real-time email alerts, and more.

If you’re unsure of the right option for you, all plans come with a 15-day free trial to help you get up and running, risk-free.