Klaviyo is undoubtedly an trade large. Its premium information monitoring, predictive analytics, and segmentation capabilities make it a wonderful alternative for large manufacturers with devoted information science assets.
And but, some smaller ecommerce manufacturers nonetheless change. The query isn’t whether or not Klaviyo is flawed, however whether or not it’s the correct match. A platform constructed for enterprise information groups might be the unsuitable match for a lean five-person advertising group.
With 62% of ecommerce brands negatively impacted by decreased shopper spending in 2026, firms are paying nearer consideration to their budgets. Because of this, they might lower subscriptions that aren’t getting used to their full potential.
We’ve requested companies to share actual insights into why they made a change and the way it affected them. Carry on studying in case you’re excited about listening to what they needed to say.
How we gathered these service provider insights
To grasp why manufacturers go away, we went to the individuals who did: ecommerce retailer house owners who migrated from Klaviyo to Omnisend.
A lot of the companies we talked to run fast-growing Shopify or WooCommerce shops with small advertising groups. These are the individuals who really feel platform prices and complexity essentially the most.
Three themes got here up many times: pricing tied to record measurement, characteristic complexity that outpaced the group, and assist that couldn’t sustain.
The monetary pressure of active-profile pricing fashions
In February 2025, Klaviyo began charging customers based mostly on each contactable “energetic profile” of their database, no matter whether or not these contacts had been emailed, engaged, or lengthy dormant. This meant manufacturers paid for record measurement slightly than the worth they received from it.
To keep away from overpaying, firms must spend hours pruning contacts and deleting the very record they labored to construct.
Because of this, pricing was typically the deciding issue that prompted ecommerce companies to search for Klaviyo alternatives:
“The first issue was pricing, and we weren’t utilizing most of the options there. We wanted an easier, much less cluttered instrument.“
— Viktorija Dvariškytė, Digital Advertising and marketing Supervisor, CoinGate Reward Playing cards
For companies, the elevated value was unimaginable to justify to their purchasers, which prompted the change:
“Earlier than, they paid $600–1000 to Klaviyo for like two automations — welcome and a contented birthday move. It grew to become arduous to justify such costs.“
— Alvaro Diaz-Rato, Founder, STRAT company
As soon as they migrated to Omnisend, the mannequin now not penalized record progress, and types had extra funds left over.
“What we had been paying only for the e-mail answer over at Klaviyo is sort of the identical as what we’re paying for Omnisend with SMS.“
— Dan Judd, Head of Digital, Vape Superstore
“We moved from Klaviyo as a result of the tier they had been pushing us to was double. And even with double the emails we’re sending in Omnisend, we’re not paying half of that invoice.”
— Veronica Denims, Founder, TopFlyte Company
Heavy-duty options versus day by day execution velocity
It’s true that Klaviyo’s machine-learning-powered predictive analytics and segmentation are highly effective. However they’re constructed for groups with the assets to function them.
Smaller advertising groups typically don’t use these options totally, but they find yourself paying an enterprise worth. Even worse, the complexity can decelerate the day-to-day work of really transport campaigns.
The companies we talked to level out that faster implementation and readability motivated them to make the change:
“Omnisend has a transparent information pipeline and a clear UI, which makes it straightforward to examine what’s taking place at a look. It’s logical to function, and it doesn’t power you into countless micro-decisions simply to construct workflows that work.”
— Pleasure S., Development Supervisor, FLEXTAIL.
One other one famous that Omnisend supplied all of them the core options wanted to launch profitable campaigns with out hold-ups and complexity:
“It permits us to shortly arrange campaigns and automations, phase our viewers, and optimize efficiency with out an excessive amount of complexity.”
— Viktorija Dvariškytė, Digital Advertising and marketing Supervisor, CoinGate Reward Playing cards
“I did two weeks of campaigns in Klaviyo, and I actually don’t understand how anyone does it until they’re skilled e mail creators or an company.”
— Veronica Denims, Founder, TopFlyte Company
When gradual buyer assist impacts real-time income
A damaged automation or a drop in deliverability throughout a peak gross sales interval like Black Friday and Cyber Monday can harm income, particularly with tiered assist. But many companies nonetheless overlook the significance of buyer assist and concentrate on options as a substitute.
Klaviyo limits free plan customers to solely 60 days of e mail assist, whereas paid plans supply various response instances from 1 hour to 48 hours. The companies we spoke to pointed to inconsistent human assist as a turning level, particularly when points wanted speedy consideration.
“The assist we’re receiving far outweighed what we’d acquired from Klaviyo within the three years we’d been utilizing them.“
— Dan Judd, Head of Digital, Vape Superstore
“What stunned us essentially the most was how dependable, completely dependable Omnisend is. We didn’t miss a beat as soon as we joined. The group had assist all through — taking away that now we have to attend 24 hours generally for a response. We’re now taking a look at instantaneous, real-time responses and help.”
— Jocelyn A., COO at Ecom2Win
What’s extra, they emphasised that getting steering from Account Consultants actually helped them with their workflows:
“The associated fee and lack of assist had been the largest points. Generally you simply need to bounce concepts round or get assist constructing flows. I discovered my devoted Account Knowledgeable, Mangirdas, from the Omnisend group, actually useful.“
— Jake Hughes, Co-founder, Vagari Baggage
The four-step self-audit: Is your advertising platform nonetheless a real match?
To grasp whether or not it’s actually time to make the change, ask your self 4 questions:
- ROI: Is your e mail advertising producing at the very least a 5x return in your month-to-month platform value?
- Pricing mannequin: Are you paying a premium for a big, unengaged contact record due to active-profile billing guidelines?
- Options: Do you want the difficult add-ons in your plan, or would core options do the job simply as properly?
- Execution: Is your group spending hours establishing primary flows or counting on an outdoor company to make easy adjustments?
These will assist you assess your present wants and challenges, and in case your present platform actually meets them.
Transitioning with out friction: Tips on how to migrate safely
The dread of deliverability drops, misplaced historic tags, or damaged flows mid-transition could make companies hesitate earlier than making a change. Even when staying with their present supplier is costing them cash.
It’s comprehensible; companies want to make sure they comply with finest migration practices, and these might be difficult:
- Exporting information: collect contact, engagement, and consent information. It’s additionally helpful to save lots of workflow content material and e mail templates for later.
- Importing information and establishing: import contacts and confirm your sender area (SPF/DKIM/DMARC). You must also affirm your toll-free quantity for SMS.
- Rebuild core flows: recreate your flows, kinds, and marketing campaign templates. Don’t neglect segmentation and compliance settings.
- Warming up: be certain that to heat up your e mail area by progressively growing your ship quantity and monitor deliverability.
Figuring out how complicated and time-consuming the method is, Omnisend gives free migration companies to assist firms change in 5 enterprise days. Most significantly, Omnisend’s group rebuilds the setup for them. That features workflows, segments, kinds, contacts, templates, and an automatic warm-up for ex-Klaviyo.
Those that migrated had been repeatedly stunned by how clean it was:
“The migration from Klaviyo was a breeze, since there was already an app for that.“
— Alvaro Diaz-Rato, Founder, STRAT company
Jocelyn A., COO at Ecom2Win company, shared a narrative about their purchasers’ issues that switching from Klaviyo to Omnisend throughout peak season would disrupt income as a result of deliverability and automation downtime.
In the long run, these fears didn’t materialize:
“Income efficiency was corresponding to the earlier 12 months, which validated that the migration had not negatively impacted efficiency. It’s an enormous win contemplating switching platforms in such a brief area of time earlier than Black Friday. However it gave us peace of thoughts simply figuring out that our method and the migration all labored out.”
Selecting a path that aligns along with your progress
As your small business matures, the choice to vary your e mail advertising platform is a pure subsequent step. As you begin to prioritize value effectivity and velocity of execution, you could need to audit your present stack to make sure it nonetheless delivers what you want.
In case your self-audit signifies it’s time to modify, discover a platform that balances energy and ease. For an in-depth comparability of pricing, options, and ease of migration among the many main suppliers, try our detailed information to the perfect Klaviyo alternatives.
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