We really feel this recognition marks an necessary step after greater than a decade of serving to enterprise B2B advertising groups hyperlink social media to enterprise outcomes.
Why we consider it issues
For advertising groups evaluating or justifying a social media administration platform, we consider at present’s announcement offers one other unbiased perspective to contemplate throughout the shopping for course of.
Extra importantly, for us, it reinforces the questions each enterprise B2B group ought to be asking when evaluating a platform. Can it hyperlink social media to enterprise outcomes? Can it help worker advocacy inside enterprise governance? Can it assist advertising display measurable enterprise influence?
These are the challenges Oktopost has targeted on fixing because the firm was based.
Key takeaways
- Oktopost has been acknowledged within the 2026 Gartner® Magic Quadrant™ for Social Media Management and Listening
- We consider this recognition marks an necessary step after greater than a decade of concentrate on enterprise B2B advertising.
- Enterprise B2B shopping for entails a number of stakeholders and gross sales cycles that usually prolong over months.
- Oktopost brings collectively social media administration, worker advocacy, social listening, analytics, and native CRM and advertising automation integrations.
- CEO and Co-Founder Daniel Kushner credit buyer belief and suggestions for shaping the platform.
Oktopost, the B2B social media administration platform, has been listed within the 2026 trade recognition of social media administration and listening suppliers. For the corporate, the popularity marks an necessary milestone. We consider it displays greater than a decade of concentrate on serving to enterprise B2B advertising groups handle social media in a method that helps measurable enterprise outcomes.
How B2B social advertising is completely different from B2C
Enterprise B2B advertising is basically completely different from client advertising. Shopping for selections contain a number of stakeholders. Gross sales cycles usually prolong over months. Advertising groups are more and more anticipated to display industrial influence alongside engagement metrics.
Publishing content material is just not sufficient. Enterprise organizations want to attach social media exercise to enterprise outcomes, function inside governance and compliance necessities, and provides staff the arrogance to take part in social media as trusted advisors.
Since its founding, Oktopost has remained targeted on serving to enterprise B2B organizations handle these challenges. The platform brings collectively social media administration, worker advocacy, social listening, analytics, and native integrations with main CRM and advertising automation platforms. Collectively, these capabilities assist advertising groups perceive the contribution social media makes all through the client journey.
Why is Oktopost completely different from different social media platforms?
Oktopost is completely different from different social media platforms as a result of it was constructed particularly for enterprise B2B advertising groups, not tailored from client social instruments.
“We based Oktopost as a result of we believed enterprise B2B advertising groups deserved know-how constructed particularly for the way in which they market, promote, and develop. Greater than a decade later, that perception continues to information each determination we make. Whereas for me, this recognition is a vital step for Oktopost, what means probably the most to me is the belief our prospects have positioned in us over time.
They’ve challenged us, shared trustworthy suggestions, and helped form the platform we’ve constructed collectively. On behalf of everybody at Oktopost, I’d wish to thank each buyer who’s been a part of our journey. We’re extremely enthusiastic about what comes subsequent,” stated Daniel Kushner, CEO and Co-Founding father of Oktopost, in a latest Press Launch.
What prospects say about Oktopost
“Managing social media at enterprise scale requires excess of publishing content material. It calls for governance, measurement, and the flexibility to grasp how social contributes to broader enterprise goals. Oktopost has helped us construct that basis, giving our groups higher confidence and consistency in how we handle social media. I actually really feel this recognition comes at a time when enterprise organizations more and more require platforms designed to satisfy these wants.”
David Corridor, Head of Digital Advertising Transformation, Schroders stated:
What outcomes have firms seen with Oktopost’s worker advocacy packages?
Buyer outcomes inform the extra necessary story. What it appears to be like like in follow is prospects operating ruled advocacy packages at scale, with outcomes they will measure.
Finastra noticed energetic advocates develop 400% inside two years of launching its program on Oktopost. Advocate development within the first one to 2 years of a program usually lands between 85% and 400%, and that vary holds in each regulated and unregulated industries, which exhibits the constraint was by no means willingness. It was infrastructure.
Jackson, a US retirement and annuity supplier, exhibits what ruled advocacy appears to be like like inside a regulated enterprise. Associates full compliance coaching and connect with Smarsh monitoring earlier than they get entry to the Oktopost Advocacy Board, all delivered by means of an inside onboarding program the corporate calls Jackson College.
Michael LaPlaca, Senior Social Media Director at Jackson, described the beginning downside plainly: determining the function of social media in monetary providers and retirement planning, and tips on how to join in a significant method with an viewers that doesn’t anticipate a monetary providers model to indicate up authentically on social.
With Oktopost, this system at Jackson skilled speedy development throughout its preliminary twelve months: advocate participation rose 85%, whole impressions climbed 135%, and the quantity of content material shared elevated 94%.
See Oktopost’s guide to employee advocacy compliance in financial services for a similar governance mannequin in additional element.
Why does governance matter as a lot as development?
Governance issues as a lot as development as a result of scaling worker advocacy with out it multiplies compliance threat as an alternative of attain.
That dedication solely means one thing if it holds up underneath scrutiny, which is why the sensible query isn’t whether or not “ruled at scale” sounds good, however whether or not it may survive contact with your personal compliance crew, gross sales cycle, and reporting necessities.
See Oktopost’s guide to building a B2B social media governance framework and employee advocacy program playbook to pressure-test what “ruled at scale” ought to really imply.
In abstract
For us, being acknowledged within the Gartner® Magic Quadrant™ marks an necessary milestone for Oktopost. Extra importantly, we consider it displays the corporate’s continued dedication to serving to enterprise B2B advertising groups handle social media in a method that helps measurable enterprise outcomes.
For extra insights, request a demo.
Gartner®, Magic Quadrant™ for Social Media Administration and Listening, Claudia Ratterman, Karen Lee, Tia Zervas, sixth July 2026.
GARTNER and MAGIC QUADRANT are emblems of Gartner, Inc. and/or its associates. Gartner doesn’t endorse any firm, vendor, services or products depicted in its publications, and doesn’t advise know-how customers to pick out solely these distributors with the very best scores or different designation. Gartner publications encompass the opinions of Gartner’s enterprise and know-how insights group and shouldn’t be construed as statements of truth. Gartner disclaims all warranties, expressed or implied, with respect to this publication, together with any warranties of merchantability or health for a selected function.
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