DNSFilter revamps MSP partner program as security costs squeeze providers

Protecting DNS and content material filtering firm DNSFilter Inc. immediately launched an expanded associate program for managed service suppliers, restructuring its channel into three tiers as new firm analysis discovered most MSPs are struggling to maintain tempo with the safety their purchasers want.

This system replaces a flatter construction with three ranges that scale help to a associate’s dedication. Choose Companions get entry to DNSFilter’s multi-tenant platform, the Companion Edge Portal, white-label marketing campaign property, self-paced coaching and volume-based pricing with no software or contract.

Accelerator Companions, obtainable by invitation or software, add a named account supervisor, gross sales engineer help for demos and proofs of idea, co-marketing funds and an annual enterprise assessment. Strategic Companions, the highest tier, obtain customized enablement, joint promoting, co-branded advertising and marketing and a devoted DNSFilter workforce aligned to their income objectives.

The launch is paired with survey information that frames the business case. DNSFilter’s 2026 MSP research, primarily based on responses from 100 senior cybersecurity and data know-how professionals at U.S.-based managed service suppliers, discovered that 85% of MSP leaders admit there’s a safety functionality they can’t successfully ship immediately. Practically half named safety device licensing prices as the only greatest impediment to rising safety income, forward of an unmanageable tech stack at 26% and coaching overheads at 23%.

Synthetic intelligence now tops the record. The most important rising risk over the subsequent 12 to 18 months, named by 58% of leaders, is AI-generated phishing and social engineering. Identification-based assaults ranked second at 42%. That bucket consists of credential theft and multifactor authentication bypass.Provide chain and third-party compromise drew 33%. One other 26% pointed to autonomous AI brokers, ransomware and vulnerabilities in related and operational-technology units.

The analysis additionally pointed to a reporting hole. DNSFilter stated 47% of MSP leaders can not successfully ship safety posture reporting for compliance or cyber insurance coverage, the second-largest functionality hole behind superior risk detection. For suppliers serving finance, healthcare, manufacturing and authorized purchasers, the corporate argues that hole represents each a threat and missed income.

This system builds on DNSFilter’s largest MSP funding so far final yr, when it acquired Zorus and launched CyberSight to identify phishing infrastructure and lookalike domains earlier than they attain consumer networks. Greater than 6,000 MSPs use the corporate’s instruments immediately.

“Our analysis makes the business actuality dealing with MSPs unattainable to disregard, however the flip aspect of that could be a actual alternative we wish to assist our companions seize,” co-founder and Chief Govt Ken Carnesi stated. “When our companions succeed, extra companies get protected.”

The corporate relies in Washington, D.C. and says its content material filtering and protecting DNS attain greater than 45,000 organizations. DNSFilter has raised practically $62 million in enterprise capital funding, together with two rounds led by Perception Companions.

Picture: DNSFilter