Order Confirmation SMS: Examples and Templates That Work

An order affirmation SMS is an automatic message despatched instantly after a buyer makes a purchase order in your website. It contains key particulars such because the order quantity, model identify, and monitoring hyperlink. It might probably additionally embody gadgets bought and buyer assist info.

There are several types of order affirmation messages, akin to commonplace, first-time purchaser, personalised, upsell or cross-sell, rush supply, high-value, and subscription confirmations. These variations exist as a result of clients want totally different info relying on the acquisition state of affairs.

Most ecommerce manufacturers ship a primary order affirmation and cease there. Tailoring that message to the particular buy — first-time purchaser, high-value order, subscription — builds belief quicker and drives repeat purchases.

On this article, we’ll break down what an order affirmation SMS is, present you actual scenario-based examples, and clarify why they work. You’ll additionally get copy-ready order affirmation SMS templates and learn to create high-performing messages.

What’s an order affirmation SMS?

An order affirmation SMS is a transactional textual content message despatched instantly after a buyer makes a purchase order. It confirms that the acquisition was profitable. It usually contains the order quantity, model identify, cost affirmation, and estimated supply time. 

In contrast to promotional SMS that focuses on flash sale bulletins or product launches to drive gross sales, an order affirmation message gives order-tracking hyperlinks and reassures clients that their order is on its means. Order confirmations additionally assist cut back WISMO (The place is my order?) assist tickets. 

Order confirmations have excessive open charges as a result of clients anticipate them. According to Omnisend, automated SMS triggered by buyer actions generated a median of $0.74 per ship. That is in comparison with $0.15 for traditional SMS campaigns. To realize comparable outcomes, you need to use an e mail and SMS marketing automation device like Omnisend.  

In truth, Omnisend is making SMS advertising extra accessible for ecommerce and Shopify retailer homeowners who have already got an e mail advertising technique and ship order confirmation emails. For instance, Omnisend’s new SMS price drop means that you could begin sending messages at simply $0.007 per textual content in case you subscribe to the Professional plan after Could 4, 2026. 

If you happen to’re on the legacy Professional plan, which means you subscribed earlier than Could 4, 2026, then you definately maintain the unique SMS plan, which incorporates free SMS credit equal to your plan. For instance, $59/month = $59 free SMS credit. 

Order affirmation SMS examples (by state of affairs)

Order affirmation textual content message examples embody commonplace, first-time purchaser, and personalised confirmations. Additionally they embody upsell and cross-sell, rush supply, high-value, and subscription order confirmations. 

Commonplace order affirmation SMS

One of these order affirmation features a model identify, order quantity, a thank-you message, and a hyperlink to trace the order. You may also pair these messages with thank-you emails. Check out this instance from Native Electic: 

This confirms the acquisition, reassuring clients that their order was acquired. With the monitoring hyperlink, clients can test the order standing themselves as an alternative of contacting assist.

First-time purchaser affirmation SMS

One of these SMS confirms a purchase order and features a welcome message. The purpose is to acknowledge that it is a buyer’s first buy along with your model. You may also embody a small incentive like a reduction on their subsequent order, loyalty factors, and an invite to hitch a reward program. See this Gameday Couture instance: 

One of these SMS works as a result of it confirms the order whereas additionally making the client really feel valued as a first-time purchaser. The inducement encourages repeat purchases. 

Personalised order affirmation SMS

These messages embody buyer names when confirming orders. Nevertheless, you need to transcend identify personalization and embody dynamic fields. These are placeholders, like [Product name] in an SMS template. For instance, Offender mentions the product identify and dimension within the message: 

This fashion, clients instantly see the precise product they purchased. A personalised order affirmation SMS additionally helps cut back buyer assist questions, akin to “Did I order the blue shirt in small or medium?”

Upsell/cross-sell order affirmation SMS

Upselling suggests upgrading to a extra premium model of a product. Cross-selling encourages clients so as to add complementary gadgets to their order. Nevertheless, for an upsell or cross-sell order affirmation SMS, the primary goal ought to nonetheless be the order affirmation. That means, the order monitoring hyperlink ought to come first. Then, you may provide reductions on associated merchandise: 

It really works as a result of clients are engaged proper after shopping for. This will increase common order worth (AOV). That is the common quantity a buyer spends per transaction. Increased AOV will increase income per buyer. 

Categorical or rush supply order affirmation SMS

This SMS confirms {that a} “quicker delivery possibility” was added to a buyer’s order. It ought to embody the order quantity and a transparent, anticipated supply time or monitoring hyperlink. You’ll be able to take inspiration from this Three Ships order affirmation textual content message pattern: 

This SMS helps cut back WISMO requests. It is because it reassures clients that their order is being prioritized and gives a particular timeline. Phrases like “prioritized” make clients really feel valued. This will increase model belief. 

Excessive-value order affirmation SMS

A high-value order affirmation SMS is distributed after a buyer purchases an costly product. It often confirms the order first. Then reassures the client that the order is being fastidiously dealt with and gives direct assist contact particulars. See this instance from Aurate: 

This works as a result of it makes use of white-glove language. That is attentive messaging that reassures clients that their costly order is dealt with with care. This reduces anxiousness. 

Subscription order affirmation SMS

A subscription order affirmation SMS is distributed when a buyer indicators up for a recurring service. It confirms the billing cycle, cost particulars, and gives a hyperlink to handle or cancel the subscription: 

This clearly states the subscription standing in addition to the billing info. The direct hyperlink to handle or cancel subscriptions helps cut back assist queries. 

Order affirmation SMS templates (copy-ready)

An order affirmation SMS template is a ready-to-use message with placeholders. Check out these six copy-ready order affirmation SMS pattern messages. You’ll be able to merely copy the textual content and adapt it to your order affirmation SMS messages: 

1. Commonplace affirmation

2. With low cost code

3. Subscription affirmation

4. Order delay notification 

5. Refund or cancellation affirmation 

6. Situation decision affirmation 

What makes a high-performing order affirmation SMS?

Making a high-performing order affirmation SMS relies on 5 issues. The message ought to be concise so clients can learn it immediately. It also needs to embody personalization, akin to buyer names or their particular buy. 

You additionally must ship order confirmations instantly after a purchase order, and make sure the SMS copy matches your model sort. You will need to additionally embody a CTA (name to motion) to drive actions akin to monitoring or managing orders.

Message size and character limits

You’ll be able to write as much as 160 characters in a typical SMS. If you happen to exceed this restrict, it’s going to result in message concatenation. Cell carriers akin to AT&T or Verizon break up the textual content into smaller segments. For instance:

• 161 – 320 chars = 2 SMS
• 321 – 480 chars = 3 SMS

Though the SMS seems as a single message on clients’ telephones, your SMS prices improve as a result of every phase is billed individually. Moreover, particular characters like emojis cut back the SMS character restrict to 70. 

You may also use MMS in confirmation messages. MMS (Multimedia Messaging Service) means that you can ship textual content messages with wealthy media, akin to photos, GIFs, movies, and PDFs. It helps as much as 1,600 characters, however it might price as much as 3 occasions greater than common SMS for order affirmation. Use MMS if you wish to showcase product gadgets or present a PDF of an in depth receipt. 

Professional tip: Add an important order particulars first – order quantity, model identify, and order standing or monitoring hyperlinks. It’s best to all the time test the size of your SMS earlier than sending it to keep away from surprising prices. Use instruments like Omnisend’s SMS calculator to see character depend and estimated SMS prices earlier than sending. 

Personalization past the primary identify

Embrace particular product names, order totals, or billing info. This gives assurance to clients and helps construct belief, which helps improve your ecommerce retailer income.

In truth, fashionable e mail and SMS advertising instruments like Omnisend provide help to automate personalization in SMS. For instance, you may select an automation workflow in Omnisend and add an SMS block. When enhancing this SMS block, click on on the Personalization tag icon: 

Then you may add personalization tags (variables) akin to first identify, contact, merchandise, or dates. These are placeholders that Omnisend robotically fills with actual buyer information. In truth, Omnisend integrates with platforms like Shopify to sync your retailer and buyer information. 

In follow, with Omnisend personalization tags, you create one template with variables, and the device itself fills them earlier than sending order confirmations. Right here’s what these placeholders seem like:

• Greetings with first identify: Hello [[contact.first_name | append: “,”]] we’ve got some thrilling information for you! 

Output: Hello James, we’ve got some thrilling information for you!

• Displaying birthday date: Hope your day on [[contact.birthday|date:”%B %d”]] is superb!

Output: Hope your day on Could 07 is superb!

Timing: When to ship

Order affirmation SMS ought to be triggered instantly after buy, ideally inside 60 seconds. It’s best to use an automation device like Omnisend to ship order confirmations instantly after buyer actions, akin to “positioned orders.” 

Such immediate messages present reassurance to the client. Any delays can create uncertainty about whether or not the order was profitable, lowering belief.

Tone by model sort

Tone issues as a result of it shapes how the client feels about your model as they learn the message. Since common SMS often doesn’t have a design, the phrases are the one sign of brand name id. The tone instantly impacts how skilled, premium, or reliable the message feels, for instance: 

• Formal for luxurious: “LV Model: Your esteemed #1052 is confirmed. We’re fastidiously making ready your choice. View particulars: https://www.omnisend.com/weblog/order-confirmation-sms/”
• Celebratory for way of life/DTC: “BrandCo: Order confirmed! 🎉 You’re formally in. We’re prepping your goodies. Observe them right here: https://www.omnisend.com/weblog/order-confirmation-sms/”
• Purposeful for replenishment: Hello [First Name], your order #[Order Number] is confirmed. Your subsequent supply is scheduled for [Date]. You’ll be able to handle your subscription right here: [Link].

CTA greatest practices

Every order affirmation SMS ought to embody one clear name to motion so clients know precisely what to do subsequent. Together with a number of actions, akin to a monitoring hyperlink and a reduction provide hyperlink, can create confusion, resulting in a discount in click-through charges.

Hold the next factors in thoughts when including CTAs to an order affirmation SMS: 

• Match the CTA to the client’s rapid want, for instance, order confirmations ought to embody order monitoring hyperlinks. Low cost codes can seem in an order affirmation SMS for first-time consumers. Nevertheless, solely after the primary order particulars and monitoring info are offered. 
• Use a URL shortener to maintain hyperlinks concise. URLs can take up 50+ characters, which reduces message area. It’s best to use automation instruments like Omnisend that provide help to shorten hyperlinks earlier than sending an order affirmation SMS. 

Conclusion

Order affirmation SMS is a transactional message despatched instantly to clients after they make a purchase order in your retailer. It confirms cost and order processing. This reduces buyer anxiousness and builds model belief.

When related to a post-purchase automation stream, order confirmations assist drive income. This implies order confirmations shouldn’t be standalone messages. They need to even be step one in a sequence of automated updates, akin to delivery confirmations, supply notifications, or upsells. This retains clients engaged and encourages repeat purchases.

The distinction between primary and high-performing order confirmations comes all the way down to personalization, timing, tone, and automation. 

You’ll be able to arrange order affirmation SMS to set off robotically after a buyer locations an order, utilizing instruments like Omnisend. This device additionally allows you to add personalization, like names or product sorts, to messages with out guide work. You may also ship follow-up messages, akin to delivery updates or evaluate requests, in minutes. 

Instruments like Omnisend are made for small and rising ecommerce manufacturers and Shopify retailer homeowners. In truth, Omnisend customers see a median ROI of $79 for each $1 spent.

FAQ

What’s an SMS affirmation?

An SMS affirmation is an automatic textual content message despatched to a buyer’s cell phone. It verifies a telephone quantity, id, or confirms an motion. For instance, an order affirmation SMS will be despatched to clients to assist them monitor their order after buy. 

What’s an instance of an order affirmation?

An order affirmation is a transactional message despatched to a buyer instantly after they purchase a product out of your model. A normal order affirmation message pattern contains your model identify, order quantity, and order monitoring hyperlink. It appears like this — “Hello, your order #[Order Number] has been acquired and is being processed. Observe your order right here: [Link].”

Does SMS affirm supply?

Sure. A supply affirmation SMS will be despatched proper after the supply service marks a package deal as efficiently handed over to the client. 

What ought to be included in an order affirmation SMS?

A high-performing order affirmation SMS ought to embody a model identify, order quantity, and monitoring hyperlink. It also needs to clearly state that the order has been positioned efficiently. It might probably additionally embody particular gadgets bought by the shoppers and an anticipated supply time. 

How lengthy ought to an order affirmation textual content message be?

An order affirmation SMS ought to be 160 characters, as that is the per-SMS restrict. If you happen to exceed this restrict, your SMS prices improve. If you happen to use MMS, then the character restrict per message is 1,600. Nevertheless, MMS prices extra to ship than commonplace SMS.