Cheaper Than Klaviyo: 6 Best Competitors in 2026

Cheaper than Klaviyo is straightforward sufficient to seek out. Klaviyo’s month-to-month plans invoice utilizing lively profiles, those you’ll be able to market to, and there are a number of instruments with decrease entry costs for the exact same contact counts.

After all, not all reasonably priced Klaviyo alternatives supply comparable or superior ecommerce options. Among the finest issues about Klaviyo is that it retains issues easy, with one paid E-mail plan offering entry to all normal options.

Our job right now is to find out which electronic mail instruments are cheaper than Klaviyo, and which compete on options and supply comparable or higher worth.

This text compares six electronic mail advertising platforms you need to severely think about in the event you’re an current or potential Klaviyo buyer. We’ll additionally present sensible recommendation for switching.

Why your Klaviyo invoice retains climbing (and why it’s not an accident)

Klaviyo costs you for lively profiles, that are the contacts that you simply’re allowed to ship advertising to. It counts those you electronic mail and those you don’t, for so long as they continue to be marketable.

It isn’t an accident that your invoice retains climbing when you will have a rising checklist; it’s how Klaviyo strikes you into dearer tiers.

The lively profiles pricing mannequin defined

Energetic profiles are any profiles you’ll be able to market to. These embody those that subscribed to advertising through a kind and people collected throughout checkout.

Exclusions for lively profiles are suppressed contacts and those that have unsubscribed, as neither can obtain your advertising.

Klaviyo moved to an lively profile pricing mannequin in February 2025. It beforehand billed utilizing the variety of profiles you emailed. You might theoretically retailer an inventory of 10,000 contacts and solely electronic mail 1,000 of them in a cycle, and pay for a plan for 1,000 contacts.

Billing for lively profiles works in Klaviyo’s favor as a result of it lands you in a dearer tier with out ongoing checklist administration, which not everybody has the time for. It got here as considerably of a shock for many who had been caught unawares by the change.

What Klaviyo’s pricing prices at every contact tier

Try Klaviyo’s tiers from 250 to 100,000 contacts as of June 2026. All paid tiers from 500 contacts use a 10x lively profile multiplier for the e-mail quota:

The bottom entry level to Klaviyo is the free plan. It’s aggressive for contact rely and electronic mail sends in contrast with a number of different instruments, nevertheless it doesn’t allow you to use A/B assessments and solely contains electronic mail assist for the primary 60 days./sh

Klaviyo’s SMS pricing

Klaviyo offers an SMS add-on. It contains 150 SMS credit in all plans. You possibly can then buy a further batch of credit, from 1,250 credit for $15/month. 

That SMS add-on is along with your E-mail plan, so the minimal spend is $35/month ($20/month for E-mail, $15/month for SMS credit).

The subsequent plan is 2,500 credit for $25/month, so there are reductions for bulk buys, on this case, a $5/month discount versus two batches of 1,250.

Let’s say you’re on the $20/month E-mail plan. It contains 5,000 emails/month, and also you wish to match that quota with SMS credit. 5,000 SMS credit are $45/month. Your whole worth for five,000 emails and 5,000 cell messages/month is $65.

A fast comparability of the platforms which are cheaper than Klaviyo

Our desk under compares six high electronic mail advertising and automation instruments, a number of of which are available in cheaper than Klaviyo at widespread tiers. All costs are correct as of June 2026:

Absolutely the least expensive Klaviyo different right here is MailerLite at $15/month for 1,000 contacts, adopted by Brevo, after which Omnisend.

Omnisend vs. Klaviyo pricing: An in depth breakdown

Omnisend’s plans present higher worth than Klaviyo no matter what number of profiles you will have.

Klaviyo has one E-mail plan and an SMS add-on. Omnisend has a Normal plan for electronic mail advertising and a Professional plan that gives entry to SMS advertising and superior options that rival Klaviyo’s enterprise ones:

The Omnisend Normal plan undercuts Klaviyo by a major margin. The Professional plan begins from $59/month for two,500 contacts, versus $60/month for a similar contact rely in Klaviyo’s electronic mail plan. We’ll cowl these intimately under.

The desk under compares Omnisend and Klaviyo’s options as of June 2026:

What Omnisend contains that Klaviyo doesn’t assist or costs further for

Klaviyo’s E-mail plan contains all normal options, nevertheless it additionally sells add-ons that might inflate your month-to-month value. Omnisend contains extra normal options in all plans. A couple of highlights:

• Lifecycle stage maps. All Omnisend plans have them, primarily based on RFM evaluation. Klaviyo requires the paid Advertising and marketing Analytics add-on at $100+/month.
• International SMS protection. Omnisend covers all markets, whereas Klaviyo restricts your SMS advertising to 24 international locations as of June 2026.
• Skilled assist. Klaviyo requires successful and assist bundle from $300/month on high of your paid E-mail plan. Omnisend contains an account knowledgeable when your plan exceeds $400/month and presents the kickstart service for assisted migration when your plan exceeds $250+/month.
• Net push notifications. Not natively supported by Klaviyo. Solely Omnisend allows you to add these to your automations and create net push campaigns.
• Free plan restrictions. Omnisend offers 24/7 reside chat and electronic mail assist indefinitely without cost. With Klaviyo, you solely get electronic mail assist for the primary 60 days. Moreover, Omnisend permits A/B assessments in campaigns and automations without cost.

Financial savings situations for 1K, 5K, 10K, 15K, and 25K contacts

You’ll get monetary savings with Omnisend, though your financial savings rely on whether or not you decide the Normal or Professional plan.

We’ve supplied Omnisend vs. Klaviyo pricing comparability tables under, unfold throughout widespread contact counts. All costs are correct as of June 2026:

Normal plan

The Normal plan offers entry to all normal electronic mail advertising options. It undercuts Klaviyo anyplace from $10/month to over $140/month throughout widespread tiers:

Professional plan

Omnisend’s Professional plan is nearer to Klaviyo’s pricing. The worth comes from its enterprise options and limitless electronic mail sends throughout all tiers. Klaviyo locations a cap on electronic mail sends.

Additionally, you’d decide the Professional plan primarily for its SMS capabilities. You purchase these in batches in Omnisend, ranging from $10/month for 1,111 SMS at $0.009/SMS. Klaviyo’s SMS credit value extra, beginning at $0.012/ship for 1,250 credit at $15/month (each US sends).

SMS financial savings versus Klaviyo

You pay much less to ship textual content messages to your clients with Omnisend.

Omnisend’s minimal spend for SMS credit is $10/month for 1,111 credit versus Klaviyo’s $15/month for 1,250 credit. The quantity charge at these costs is $0.009/credit score with Omnisend versus $0.012/credit score with Klaviyo (US charge).

On the similar $15/month worth, Omnisend offers 1,667 credit/month to Klaviyo’s 1,250 credit, equating to round 33% extra SMS credit for a similar spend.

Finest for: Omnisend is greatest for ecommerce automation and ROI. Omnisend clients generated a $79 ROI for each $1 spent in 2025 throughout electronic mail, SMS, and net push notifications. 

Brevo vs. Klaviyo value: Is it truly cheaper?

Brevo has cheaper entry factors than Klaviyo, though it isn’t the best to match in opposition to as a result of it makes use of send-based pricing and has three paid plans:

Klaviyo costs on lively profiles, the contacts you’ll be able to market to. Brevo costs on emails despatched per thirty days, and ties your contact allowance to the e-mail tier you decide.

The desk under compares Brevo’s paid plans from 5,000 to twenty,000 emails as of June 2026. The Skilled plan begins at a a lot increased ship quota:

The send-based pricing sees you select a month-to-month electronic mail quota. Brevo’s plans then present a set contact rely quantity, with the one solution to improve your allowable contact rely being so as to add extra emails to your plan.

Let’s assume you’re sending 4 emails per contact per thirty days and create a Brevo vs. Klaviyo value situation: Right here’s how they evaluate:

The second column for emails despatched is what you ship at a weekly cadence, not every plan’s restrict. Brevo payments on emails, Klaviyo payments on contacts, so sending extra typically pushes you up Brevo’s tiers and shrinks the hole.

You’re most likely questioning when that pricing construction is sensible. It does so whenever you’re sending low electronic mail volumes and have a big checklist.

The draw back to these low costs is that Brevo has important function restrictions in its lowest-cost plans. You miss out on A/B testing, reusable content material sections, click on heatmaps, and touchdown pages within the Starter plan.

Even the Normal plan has no reusable content material sections, back-in-stock alerts, dynamic coupons, AI segmentation, or popups, all of which Omnisend contains without cost.

You possibly can take a look at this two methods. Both you’re paying for the options you want, otherwise you’re paying extra for options we’d say are essential for ecommerce. Omnisend, for comparability’s sake, presents extra ecommerce options throughout all its plans.

There’s one thing else to know. Like Klaviyo, Brevo sells add-ons that may inflate your worth, together with:

• Gross sales Necessities: Provides from $31/month to your plan. Consists of gross sales automation, offers, pipelines, forecasting, and income stories.
• Gross sales Superior: From $65/month, contains the options in Gross sales Necessities, plus an AI chatbot and cellphone VoIP.

Finest for: Brevo is without doubt one of the high cheaper options to Klaviyo if in case you have a big checklist, however ship to it sometimes. As quickly as you hit $29/month spend within the Starter plan, you’ll be able to retailer as much as 500,000 contacts and ship 20,000 emails.

MailerLite vs. Klaviyo: What you achieve and what you surrender

MailerLite is cheaper than Klaviyo, Omnisend, and Brevo. It presents three plans (one free, two paid) with a steadiness of ecommerce and creator options:

The desk under compares MailerLite vs. Klaviyo costs in 2026:

MailerLite’s cheaper tier (Rising Enterprise) undercuts Klaviyo at each degree. Its highest tier (Superior) solely pulls forward when you’re previous 1,000 contacts.

The Rising Marketing strategy begins at $10/month for 500 subscribers and limitless month-to-month emails. That’s half the value of Klaviyo, and $4/month lower than Omnisend.

It additionally has product-selling options. You possibly can ship paid newsletters, promote recurring subscriptions, and promote digital merchandise and bookings in all plans. There’s an internet site builder, too, with limitless web site builds throughout all paid plans.

Nevertheless, solely the Superior plan from $20/month has a customized HTML editor, promotion popups, superior automations, and an AI writing assistant. At that worth, you’re paying the identical as Klaviyo as much as 1,000 contacts for fewer ecommerce capabilities.

The desk under compares Klaviyo and MailerLite’s capabilities:

MailerLite’s flows lack set off and entry level complexity. Constructing multichannel buyer journeys additionally isn’t potential as MailerLite doesn’t natively supply SMS or net push notifications.

One use case the place MailerLite does pull forward is in the event you’re a bulk sender and wish to blast newsletters every now and then. MailerLite’s free plan helps 500 subscribers, and it allows you to ship 12,000 emails/month, making it a high cheaper different to Klaviyo.

Finest for: Mass campaigns and predictable buyer journeys with flows. Its product-selling options may also function a revenue-generating channel with cost processing. Klaviyo is a superior electronic mail instrument for superior automation, however it’s dearer.

Different platforms value contemplating

You now have a three-strong pool of reasonably priced Klaviyo options in Omnisend, Brevo, and MailerLite. However there are three extra to think about in Privy, Drip, and Shopify Messaging, which we’ll cowl intimately under.

Privy (and the Sendlane ecosystem)

Privy purchased Sendlane, a preferred electronic mail and SMS instrument, in February 2026 and folded it into its platform. So, in the event you’ve seen Sendlane talked about as a Klaviyo different in any current articles, you need to be Privy as an alternative.

Now that we have now that out of the best way, let’s talk about Privy. It’s an electronic mail plus SMS advertising instrument, nevertheless it’s maybe best-known for its popups and different list-building instruments:

You should purchase an E-mail plan that features popups and show options, or you’ll be able to subscribe to the Pop-Ups & Shows Solely plan for $24/month.

It isn’t unusual for some Shopify retailers to make use of Privy’s list-building options alongside Shopify Messaging as a low-cost resolution to protecting primary buyer journeys.

Is Privy cheaper than Klaviyo? Throughout most tiers, it’s, because the desk under reveals:

10,000 is the fascinating contact tier when evaluating pricing, because it’s the one tier the place Privy is dearer than Klaviyo (+$15) as much as 25,000 contacts.

Privy’s suitability as your unified electronic mail and SMS platform relies on whether or not its primary flows are able to protecting your full buyer lifecycle.

It has restricted automation and reporting depth in contrast with Klaviyo and doesn’t perform as a B2C CRM, both. Moreover, it lacks Omnisend’s international SMS protection.

Finest for: Small Shopify shops wanting to construct high-converting varieties, mini quizzes, popups, and different components for checklist progress. It might doubtlessly substitute Shopify Messaging for electronic mail and produce SMS capabilities to your retailer.

Drip

Drip is an ecommerce electronic mail and SMS advertising instrument, with SMS capabilities out there after contacting assist to activate them.

Its plans begin at 2,500 contacts for $39/month with limitless emails, undercutting Klaviyo’s worth for a similar contact rely by a wholesome $21/month.

These limitless emails are the identical worth proposition MailerLite presents in its paid plans. You solely get a 10x contact ship restrict in Klaviyo, so Drip is the higher instrument for mass sends.

Right here’s how Drip vs. Klaviyo pricing performs out throughout widespread contact tiers:

Drip is cheaper than Klaviyo at most tiers however crosses above Klaviyo at 10,000 (+$4), then drops again under at 25,000, in the same story to what occurs with Privy’s pricing.

The pitch for Drip is that it’s a less complicated, extra intuitive ecommerce electronic mail instrument than Klaviyo. However you do surrender predictive analytics, superior triggers, and deeper ecommerce integration.

Finest for: Small to mid-size ecommerce shops needing limitless electronic mail sends no matter plan degree. Fundamental automations are well-covered by Drip, nevertheless it doesn’t supply the analytics that Klaviyo does, nor does it present a free plan.

Shopify Messaging

Shopify Messaging is Shopify’s native advertising app for campaigns, working alongside one other app, Shopify Flows, to handle your electronic mail automations linked to buyer habits.

It’s free for 10,000 emails/month. After that, the value is $1 USD for 1,000 emails, equating to $0.001/ship, as much as 300,000 emails. Surpassing the 300,000 ship restrict drops the value to $0.65 per further 1,000 emails.

As an illustration, in the event you ship 16,000 emails this month, 10,000 are free, and 6,000 are chargeable, costing you $6 in whole.

Automation templates cowl welcoming subscribers, recovering website guests, post-purchase experiences, and buyer appreciation.

It additionally helps SMS following a December 2025 replace. The usual worth per message for SMS in Shopify Messaging is $0.012/ship to US numbers.

The purpose of Shopify Messaging versus Klaviyo is that it’s native to Shopify, so it exists inside the Shopify dashboard and doesn’t require logging in anyplace else.

You’re most likely questioning: Can I take advantage of Shopify E-mail as an alternative of Klaviyo? You certain can, in the event you’re pleased with its primary automations and email-building capabilities.

Additionally, think about that you simply want further apps for varieties, popups, and different interactive components, whereas Klaviyo contains these in a single platform.

Finest for: Small Shopify shops with no urge for food for studying a brand new instrument and managing electronic mail and SMS advertising individually. It’s additionally a less expensive Shopify electronic mail advertising instrument no matter what number of emails you ship.

Easy methods to change from Klaviyo with out dropping your knowledge

Omnisend has built-in instruments to help you in switching over from Klaviyo. You may as well name on 24/7 assist throughout your migration, or make use of the free kickstart service in the event you’re on a plan with $250+ in month-to-month spend, to maneuver over and protect your knowledge.

1. Create an Omnisend account and decide a advertising plan that matches your contact database measurement in Klaviyo
2. Log in to Omnisend
3. Join your retailer to Omnisend
4. Choose Apps within the high menu:

5. Seek for Klaviyo Knowledge Import Software on the App Market web page to open the app:

6. Click on Join now 

7. Log in to your Klaviyo account and duplicate your API key

8. Paste your non-public API key into the API area in Omnisend:

9. Click on Join

10. Click on Sync contacts & segments

Your knowledge will now import robotically from Klaviyo into Omnisend. The sync is a handbook motion, that means it doesn’t frequently pull in knowledge in real-time. 

If there’s a spot between your preliminary sync and shutting your Klaviyo account, it’s good observe to provoke one other handbook sync to tug in your newest knowledge.

Some segments that use AND/OR combos and unsupported fields received’t migrate over from Klaviyo into Omnisend, however you’ll be able to rebuild them utilizing pre-built segments. Omnisend’s AI phase builder may even help you in rebuilding the segments you want.

Recreating your automations is feasible utilizing the 28 pre-built flows in Omnisend, and constructing flows from scratch. You possibly can filter pre-built flows by sort, objective, and channel:

Rebuilding your electronic mail templates can also be intuitive utilizing HTML. Omnisend allows you to import HTML code into templates and mimic your Klaviyo templates rapidly.

When does Klaviyo truly make sense?

Klaviyo makes sense in the event you’re a rising ecommerce retailer with electronic mail and SMS as main channels, and also you acquire knowledge that may feed into its predictive analytics and the B2C CRM.

Constructing advanced buyer journeys with a number of steps, triggers, and entry/exit factors is the place Klaviyo earns its preserve and might generate wonderful ROI.

There’s additionally the case for staying with Klaviyo in the event you’re built-in deep into its ecosystem. Any flows with advanced AND/OR logic and filters are going to be troublesome to completely rebuild in another instrument except it presents the identical depth of options.

To sum up:

• Klaviyo is value it in the event you ship electronic mail, SMS, and RCS throughout primary and complicated buyer paths, and might generate an ROI regardless of the month-to-month prices.
• It is sensible in the event you’re a mid-sized or massive ecommerce retailer eager to unify customer support, helpdesks, and primary CRM options together with your electronic mail advertising.
• When you’ve got different CRM, CDP, and buyer knowledge analytics instruments, then Klaviyo’s 350+ app integrations most likely cowl your stack.

Conclusion

Klaviyo’s costs per tier are increased than our options throughout most contact counts, and its add-ons for the likes of Advertising and marketing Analytics pile on further prices.

A lot is made from Klaviyo’s pricing for lively profiles in different folks’s articles, however the reality is that it’s the trade norm to invoice for contacts you’ll be able to market to. The story right here is that Klaviyo’s E-mail plan costs are crushed by a number of others.

The factor to recollect about Klaviyo is that unsubscribed and suppressed profiles usually are not lively, billable profiles. Listing administration can prolong the window to your subsequent tier. Even so, you might get monetary savings with another instrument.

Omnisend presents higher worth for many ecommerce shops. Its Professional plan, specifically, rivals Klaviyo’s enterprise ecommerce capabilities and offers limitless month-to-month emails. Begin there and discover the opposite instruments in our article to seek out your match.

FAQs

Why is Klaviyo so costly?

Klaviyo has one electronic mail advertising plan with entry to all normal options, so it doesn’t have a less expensive plan that seems low-cost on paper. Its $20/month beginning worth for 500 contacts and a 10x ship restrict is comparatively costly, extra so than Omnisend and MailerLite, however you do get enterprise-level flows, segments, and reporting.

Does Klaviyo cost for unsubscribed profiles?

No, Klaviyo doesn’t cost for unsubscribed profiles, nor does it cost for any suppressed profiles. Prospects who unsubscribe now not rely in the direction of your lively profiles.

How a lot does Klaviyo value per thirty days?

Your minimal spend is $20/month, and in the event you want SMS, then the cell messaging add-on requires a further minimal buy of $15/month for 1,250 credit.

Is Omnisend cheaper than Klaviyo?

Omnisend undercuts Klaviyo on the entry level and provides you extra: $16/month for 500 contacts and 6,000 emails, in opposition to Klaviyo’s $20 for a similar checklist and 5,000 emails. Step as much as Professional, and also you get limitless sends from $59/month at 2,500 contacts, a greenback lower than Klaviyo’s $60, which caps you at 25,000.

What’s the greatest cheaper different to Klaviyo?

Think about Omnisend for superior electronic mail and SMS automation. It has a decrease studying curve for enterprise options. Shopify Messaging works properly sufficient for small Shopify shops needing solely primary automations. Brevo is a critical contender if in case you have a big checklist and ship sometimes.

Is it simple emigrate from Klaviyo to a different platform?

Klaviyo allows you to export your lists and knowledge into spreadsheets. The convenience with which you’ll import that knowledge relies on the opposite platform in query. Omnisend has the Klaviyo Knowledge Import Software, which syncs your contacts and segments utilizing your Klaviyo API key. Any flows, varieties, and emails want rebuilding manually, as with each different instrument.

How do I decrease my Klaviyo invoice with out deleting contacts?

You possibly can suppress contacts to make them not marketable. They received’t rely in the direction of your whole lively profiles for so long as they’re suppressed.