A typical Omnisend workflow appears like this: marketing campaign report open in a single tab, ChatGPT in one other, and a spreadsheet someplace in between. Earlier than you may ask for helpful assist, you first have to maneuver the numbers round your self.
The Omnisend ChatGPT integration cuts out a lot of that guide work. When you join Omnisend to ChatGPT, you may ask questions on your campaigns, automations, subscribers, income, and deliverability utilizing the information already in your Omnisend account.
You continue to make the ultimate selections in Omnisend, however ChatGPT will help you attain the reply with out having to rebuild the context from scratch.
This information explains the best way to use Omnisend with ChatGPT in sensible ecommerce workflows, from diagnosing an underperforming marketing campaign to planning subsequent week’s ship calendar.
What the Omnisend + ChatGPT integration really is
The Omnisend + ChatGPT integration lets ChatGPT learn chosen knowledge out of your Omnisend account, so you may ask questions on campaigns, automations, subscribers, income, and efficiency in plain language.
MCP, or Mannequin Context Protocol, powers it. MCP is the connection layer that helps AI instruments entry exterior methods in a managed approach. For a broader rationalization of what MCP means for entrepreneurs, learn our information to MCP for email marketing.
For Omnisend entrepreneurs, the sensible profit is fairly easy. ChatGPT can work straight along with your advertising context and dwell knowledge, as an alternative of counting on copied-and-pasted numbers. You may ask why a marketing campaign underperformed, which automations drove essentially the most income, what modified in your subscriber development, or how final month’s emails examine with this month’s outcomes.
You may nonetheless handle campaigns inside Omnisend. ChatGPT helps you analyze, summarize, and plan sooner.
What you may (and might’t) do with it in the present day
Right now, the Omnisend + ChatGPT integration is principally for evaluation, reporting, and planning. ChatGPT can learn accepted Omnisend account knowledge, comparable to campaigns, automations, contacts, segments, kinds, and efficiency metrics.
It will possibly provide help to examine outcomes, spot patterns, summarize efficiency, and recommend subsequent steps. It will possibly’t ship campaigns, edit automations, or change your closing evaluate inside Omnisend.
For now, ChatGPT is the primary supported place to begin. Claude assist is coming. For higher solutions, use the strongest mannequin out there in your ChatGPT account, particularly for efficiency evaluation or reporting.
Conditions and the best way to join (in ~5 minutes)
For those who’re questioning the best way to use Omnisend with ChatGPT, earlier than you begin, you’ll want an lively Omnisend account and a ChatGPT account that helps apps. For those who handle multiple retailer, open the fitting Omnisend account first so ChatGPT connects to the proper retailer.
When connecting Omnisend to ChatGPT for the primary time, open Apps in ChatGPT, seek for Omnisend, and click on Join. Check in to your Omnisend account, evaluate the permissions display, and authorize entry.
After that, click on Begin chat or sort @Omnisend in any ChatGPT dialog to ask questions on your advertising knowledge.
For the complete step-by-step setup, use Omnisend’s Help Center guide on connecting the Omnisend app with ChatGPT.
7 methods Omnisend clients are literally utilizing ChatGPT
Probably the most worthwhile Omnisend ChatGPT use circumstances are those tied to jobs entrepreneurs already do each week: checking efficiency, discovering weak spots, planning sends, and turning marketing campaign knowledge into clear subsequent steps.
Beneath are seven sensible workflows you may run after connecting Omnisend to ChatGPT.
1. Diagnose an underperforming marketing campaign in 3 prompts
The job: Discover out why a latest marketing campaign carried out worse than anticipated.
The precise immediate:
@Omnisend Examine my newest e mail marketing campaign with my common marketing campaign efficiency from the final 30 days. Present me the place it underperformed and which metrics modified essentially the most.
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@Omnisend Now examine that marketing campaign with my high three revenue-generating campaigns from the final 90 days. What patterns are completely different?
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@Omnisend Primarily based on that comparability, give me three particular fixes I can take a look at in my subsequent marketing campaign.
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What the output might appear to be:
The follow-up motion in Omnisend:
Open the marketing campaign report in Omnisend, test the e-mail content material and click on map, then create a brand new model with a clearer supply, stronger CTA placement, or a extra targeted product block.
2. Construct a re-engagement section with out leaving ChatGPT
The job: Discover inactive subscribers who nonetheless look value saving.
The precise immediate:
@Omnisend Assist me outline a re-engagement section. Search for subscribers who haven’t clicked or bought not too long ago, however had been engaged or bought prior to now. Counsel the perfect section guidelines to construct in Omnisend.
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What the output might appear to be:
The follow-up motion in Omnisend: Create the section in Omnisend utilizing the instructed guidelines. Then construct a brief re-engagement marketing campaign with a transparent purpose to return, comparable to a bestsellers roundup, limited-time supply, or desire replace e mail.
3. Audit your welcome automation message by message
The job: Discover weak emails in your welcome sequence reasonably than judging the movement as a single block.
The precise immediate:
@Omnisend Evaluate my welcome automation from the final 90 days. Break down efficiency by message and inform me which e mail wants consideration first.
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What the output might appear to be:
The follow-up motion in Omnisend: Open the welcome automation, evaluate the lowest-performing message, and test whether or not the e-mail has a transparent objective. Replace the topic line, CTA, supply, or product suggestions earlier than altering the complete movement.
4. Plan subsequent week’s ship calendar from this week’s winners
The job: Use latest efficiency to plan the following set of campaigns.
The precise immediate:
@Omnisend Evaluate my e mail campaigns from the final 7 days. Which campaigns carried out greatest by income, click on fee, and conversion fee? Primarily based on these outcomes, recommend a ship calendar for subsequent week.
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What the output might appear to be:
The follow-up motion in Omnisend: Create the marketing campaign plan in Omnisend. Use segments based mostly on engagement, product curiosity, or buy historical past reasonably than sending each concept to the complete record.
5. Draft a marketing campaign transient that mirrors your high performers
The job: Flip previous winners into a quick for the following marketing campaign.
The precise immediate:
@Omnisend Analyze my 5 highest-revenue campaigns from the final 90 days. What have they got in frequent? Then draft a marketing campaign transient for a brand new e mail that follows these patterns.
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What the output might appear to be:
The follow-up motion in Omnisend: Use the transient to construct the marketing campaign in Omnisend. Deal with ChatGPT’s draft because the planning layer, then regulate the copy, visuals, supply, and product suggestions inside the e-mail builder.
6. Run a 90-day deliverability well being test
The job: Catch record or engagement points earlier than they change into greater issues.
The precise immediate:
@Omnisend Evaluate my e mail efficiency from the final 90 days and test for deliverability warning indicators. Take a look at open fee tendencies, click on tendencies, unsubscribes, bounces, spam complaints, and engagement by section if out there.
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What the output might appear to be:
The follow-up motion in Omnisend: Evaluate latest campaigns by section. Pause full-list sends if engagement is falling, clear up inactive audiences, and prioritize engaged contacts for upcoming campaigns.
7. Generate the month-to-month government recap your CMO really reads
The job: Flip marketing campaign and automation efficiency into a brief enterprise abstract.
The precise immediate:
@Omnisend Create a month-to-month government recap for my e mail and SMS advertising efficiency. Embrace whole income, high campaigns, high automations, largest modifications from the earlier month, dangers to look at, and three advisable subsequent steps.
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What the output might appear to be:
The follow-up motion in Omnisend: Confirm the numbers in Omnisend, then use the recap in your month-to-month report, workforce replace, or planning assembly. Add screenshots from Omnisend reviews the place your workforce wants the unique supply.
A weekly SOP: 4 prompts to run each Monday morning
This can be a easy Monday workflow for turning final week’s Omnisend knowledge into this week’s marketing campaign plan. You may need to run these prompts in sequence, then construct from the ultimate reply inside Omnisend.
1. Begin with final week’s efficiency
@Omnisend Evaluate my e mail and SMS efficiency from the final 7 days. Present whole income, marketing campaign income, automation income, high campaigns, weakest campaigns, and any main modifications in contrast with the earlier 7 days.
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Use this primary immediate to get the baseline. Earlier than planning something new, test whether or not income got here from campaigns, automations, or an unusually robust ship.
What to do subsequent in Omnisend: Open the top-performing and weakest campaigns. Verify the viewers, supply, topic line, e mail content material, and CTA placement.
2. Discover the most important alternative for this week
@Omnisend Primarily based on final week’s outcomes, what’s the highest-priority alternative for this week? Concentrate on one marketing campaign concept, one section to focus on, and one automation or message that wants consideration.
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This retains the Monday evaluate from turning into an extended record of concepts. The purpose is to establish one clear precedence: a marketing campaign to repeat, a section to make use of, or a movement that wants an replace.
What to do subsequent in Omnisend: Create the instructed section, open the automation that wants work, or add the marketing campaign concept to this week’s calendar.
3. Flip the chance right into a ship plan
@Omnisend Flip that chance right into a easy ship plan for this week. Embrace the viewers, marketing campaign angle, supply, instructed ship day, topic line route, and the metric I ought to watch after sending.
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This immediate turns the evaluation right into a marketing campaign transient. It helps you progress from “this carried out nicely” to “right here’s what we ship subsequent.”
What to do subsequent in Omnisend: Construct the marketing campaign draft, apply the fitting section, and set the primary metric you’ll use to guage efficiency.
4. Create the Monday workforce recap
@Omnisend Summarize this into a brief Monday advertising recap for my workforce. Embrace final week’s end result, this week’s precedence, the deliberate marketing campaign, the chance to look at, and the following motion proprietor.
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Use this when it’s worthwhile to replace a supervisor, founder, consumer, or workforce channel with out having to put in writing the recap from scratch.
What to do subsequent in Omnisend: Confirm the numbers in your Omnisend reviews, then paste the recap into your workforce doc, Slack replace, or weekly planning notes.
10 immediate templates to steal
It can save you these actionable prompts someplace your workforce can reuse them. Simply bear in mind to interchange the bracketed particulars with your personal marketing campaign, section, product, or date vary.
Evaluation prompts
1. Marketing campaign efficiency breakdown
@Omnisend Analyze my [campaign name] marketing campaign. Present the primary efficiency metrics, examine them with my common marketing campaign efficiency from the final [30/60/90] days, and inform me what modified most.
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2. High marketing campaign patterns
@Omnisend Evaluate my high 5 revenue-generating campaigns from the final [90] days. What have they got in frequent when it comes to viewers, supply, timing, and engagement?
Copy textual content
3. Underperformance prognosis
@Omnisend Discover campaigns from the final [30] days that underperformed in contrast with my normal outcomes. Group the problems by probably trigger: viewers, supply, timing, topic line, or e mail content material.
Copy textual content
Segmentation prompts
4. Re-engagement section concept
@Omnisend Counsel a re-engagement section for subscribers who beforehand engaged however haven’t clicked or bought not too long ago. Give me the precise section guidelines to construct in Omnisend.
Copy textual content
5. Excessive-intent viewers finder
@Omnisend Discover a high-intent viewers I can goal this week. Search for latest engagement, product curiosity, buy conduct, or automation exercise. Clarify why this section is value concentrating on.
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Drafting prompts
6. Marketing campaign transient from previous winners
@Omnisend Primarily based on my best-performing campaigns from the final [90] days, create a marketing campaign transient for [product/category/offer]. Embrace the viewers, angle, supply, topic line route, CTA, and content material blocks.
Copy textual content
7. Observe-up marketing campaign concept
@Omnisend Take a look at my latest marketing campaign efficiency and recommend a follow-up marketing campaign for subscribers who clicked however didn’t buy. Embrace the viewers, message angle, and supply a advice.
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8. Automation enchancment transient
@Omnisend Evaluate my [welcome/abandoned cart/post-purchase] automation and establish the message that wants work first. Then write a brief enchancment transient for that message.
Copy textual content
Reporting prompts
9. Weekly advertising recap
@Omnisend Create a weekly recap of my e mail and SMS efficiency. Embrace whole income, high campaigns, high automations, largest modifications from the earlier week, and three actions for subsequent week.
Copy textual content
10. Government abstract
@Omnisend Flip this month’s e mail and SMS efficiency into a brief government abstract. Hold it targeted on income, development, dangers, and subsequent steps. Use bullet factors and embrace the numbers behind every level.
Copy textual content
The way to get higher solutions
ChatGPT is just as helpful because the query you ask. Small modifications in your immediate could make the reply extra particular, simpler to confirm, and simpler to show into work inside Omnisend.
Use the strongest mannequin out there
Use your strongest ChatGPT mannequin for data-heavy questions. It would do a greater job with comparisons, date ranges, marketing campaign context, and follow-up suggestions than a primary mannequin.
Be particular with dates
Keep away from imprecise prompts like:
@Omnisend How are my campaigns doing?
Use a transparent date vary as an alternative:
@Omnisend Evaluate my e mail marketing campaign efficiency from Could 1 to Could 31. Examine it with April 1 to April 30, and present the most important modifications in income, click on fee, conversion fee, and unsubscribes.
Particular dates assist ChatGPT examine the fitting intervals and scale back back-and-forth.
Ask follow-up questions in the identical chat
As soon as ChatGPT provides you a solution, preserve constructing on it. For instance:
@Omnisend Which marketing campaign had the most important drop in clicks?
Then comply with with:
@Omnisend Examine that marketing campaign with my high three campaigns from the identical interval.
Then:
@Omnisend Primarily based on that comparability, what ought to I take a look at within the subsequent marketing campaign?
This works higher than beginning a brand new chat for each query as a result of ChatGPT can carry the sooner context into the following reply.
Inform ChatGPT to point out the numbers
While you ask for suggestions, ask for the information behind them.
@Omnisend Advocate three marketing campaign concepts for subsequent week. For each, present the Omnisend knowledge that helps the advice.
Use the identical behavior for reporting:
@Omnisend Summarize final month’s efficiency, however embrace the numbers behind each declare.
If a solution says a marketing campaign “carried out nicely,” ask which metric proves it.
Know when to return to Omnisend
Use ChatGPT to research, examine, summarize, and draft. Use Omnisend to confirm the supply knowledge, construct segments, edit campaigns, change automations, and schedule sends.
Earlier than sending something, test the ultimate viewers, e mail content material, affords, low cost codes, hyperlinks, and scheduling guidelines inside Omnisend.
Privateness and safety: what Omnisend shares with ChatGPT
What knowledge can ChatGPT entry?
ChatGPT solely accesses the Omnisend knowledge wanted to reply your request. That may embrace campaigns, automations, analytics, contacts, kinds, segments, and associated efficiency knowledge, based mostly on the permissions you approve when connecting the app.
Can ChatGPT ship campaigns for me?
ChatGPT will help you perceive the information and draft the plan. Omnisend is the place you test the viewers, hyperlinks, affords, timing, and closing marketing campaign earlier than sending.
Can I disconnect it?
Sure. You may disconnect Omnisend entry later from the AI instrument or app settings.
Does OpenAI prepare on knowledge from apps?
It is dependent upon your ChatGPT plan and settings. OpenAI claims that on Enterprise, Enterprise, and Edu plans, knowledge from connectors shouldn’t be used for mannequin coaching by default. For Free, Plus, Go, and Professional customers, info accessed from apps could also be used for coaching if the “Enhance the mannequin for everybody” setting is on.
What ought to groups test earlier than utilizing it?
Evaluate the permissions display earlier than connecting, verify that the proper Omnisend retailer is chosen, and use the combination in accordance along with your firm’s knowledge insurance policies. For those who deal with delicate buyer knowledge, test your inner insurance policies earlier than granting entry to any AI app.
Troubleshooting and disconnecting
- Open ChatGPT Apps and seek for Omnisend once more earlier than altering anything.
- Use @Omnisend in a brand new chat when the present thread begins giving messy or incomplete solutions.
- To disconnect the app, comply with the steps within the Omnisend ChatGPT Help Center guide.
What’s subsequent
The Omnisend app in ChatGPT is the simplest place to start out in the present day. Claude assist is coming quickly, and groups utilizing MCP-compatible instruments also can join Omnisend via the MCP server if they like a extra technical setup.
For many ecommerce entrepreneurs, the following step is less complicated: join Omnisend to ChatGPT, run one workflow from this information, and see which questions save essentially the most time. Begin with a weekly recap, marketing campaign prognosis, or automation audit. These duties normally have sufficient knowledge to make the combination helpful straight away.
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