7 Email Automation Examples That Drive Ecommerce Revenue

A few of the finest e-mail automation examples embrace welcome collection, deserted cart restoration, post-purchase follow-ups, and re-engagement campaigns. Different high-performing automations embrace browse abandonment flows, loyalty automations, and seasonal triggers.

These e-mail automations drive excessive ecommerce income as a result of they attain prospects when curiosity already exists. For instance, they are often despatched proper after somebody indicators up. They will also be despatched when a consumer both completes a purchase order or doesn’t make one. 

In response to Omnisend’s 2026 ecommerce marketing report, e-mail automations made up solely 2% of emails despatched. But, they drove 30% of income. Additionally they earned 16 instances extra per ship than one-off e-mail campaigns. This exhibits that sending the appropriate emails can drive extra income than sending extra emails.

On this article, we’ll break down the most effective e-mail automation examples and clarify how they work. We’ll additionally share actual outcomes from high ecommerce manufacturers, so you can begin organising your e-mail automations and enhance income. 

Welcome e-mail automation examples

Welcome automations are emails despatched routinely when somebody indicators as much as your e-mail record or creates an account in your web site.

For instance, after enroll, subscribers normally enter a brief e-mail sequence despatched over a couple of days:

• E-mail one: Despatched instantly. It welcomes the consumer and should embrace a reduction
• E-mail two: Despatched after 24 hours. It introduces the model and exhibits merchandise
• E-mail three: Despatched after two days. It contains opinions, social proof, or a reminder provide

The objective is to maneuver customers from curiosity to their first buy. Right here’s an instance workflow:

Timing is vital. Proper after signing up, curiosity is excessive. Customers usually tend to open emails and make purchases. 

For instance, Flextail generated $235K in gross sales from its welcome automation. It additionally achieved 60% open charges, $75+ income per order, and $0.52 per e-mail despatched.

One among Flextail’s welcome emails is without doubt one of the finest e-mail automation examples. It affords a ten% low cost, thanks the reader, and makes use of a single clear CTA. 

A single CTA will increase conversions by eradicating confusion and guiding customers towards one motion:

Flextail continues to generate income from its welcome emails. These automations are constructed and managed utilizing instruments like Omnisend. 

The truth is, Flextail’s Development Supervisor Pleasure says, “Omnisend has a transparent information pipeline and a clear UI. It’s logical to function, and it doesn’t pressure you into infinite micro-decisions simply to construct workflows that work.”

CLVmaxers additionally noticed excellent outcomes from its welcome automation, together with:

• 52% open rate
• 7.5% conversion price
• Over 1,000 first-time orders in 12 months

A number of components contribute to a high-performing welcome circulation: 

• Sending emails on the proper time, like proper after somebody indicators as much as your record 
• Personalization, corresponding to names in topic traces and in emails
• One clear CTA like “Get your low cost” so that they know precisely what to do subsequent

Deserted cart e-mail automation examples

Deserted cart automations are triggered when somebody provides gadgets to their cart however leaves with out finishing their buy. This implies the patron has already proven shopping for intent. Abandoned cart emails will help deliver them again to finish that buy.

You’ll be able to ship two to a few emails a couple of hours after abandonment. You can too phase prospects by order worth. For higher-value carts (above $50), provide reductions. For lower-value carts, urgency-based messaging like “Your gadgets could promote out quick” usually works effectively. This helps enhance conversions as a result of buyers expertise FOMO (worry of lacking out). 

Right here’s an instance of an deserted cart workflow: 

For instance, Bowy Made’s deserted cart automation generated 70% of total revenue. E-mail campaigns contributed lower than 30%. 

The model additionally has probably the greatest e-mail automation examples. Bowy Made’s deserted cart e-mail included a ten% low cost and urgency messaging like “hurry” and “legitimate for 48 hours solely.” It additionally had product pictures with clear CTAs: 

Bowy Made moved from Mailchimp to Omnisend for stronger automation. After switching, the model centered on key flows like deserted carts, welcome emails, and overview requests.

“These early automations have been our first step into constructing buyer relationships at scale,” says Dallas, co-founder of Bowy Made. “And so they labored. They nonetheless shock me with how efficient they’re.”

Verpakgigant additionally noticed impactful outcomes. Its deserted cart automations drove a 46.6% open price and €25K in revenue from 147 recovered orders. 

Deserted cart automation needs to be one of many first flows you arrange. The truth is, many ecommerce businesses launch these inside eight days of onboarding, according to Omnisend data.

Put up-purchase e-mail automation examples

These are pre-scheduled emails despatched after a buyer completes a purchase order. They usually embrace:

• Order affirmation: Confirms the acquisition
• Transport updates: Despatched to prospects to trace supply progress
• Overview requests: Asks for suggestions
• Upsells: Suggests associated merchandise to extend order worth
• Replenishment reminders: Encourage repeat purchases by suggesting merchandise prospects have already purchased earlier than

These emails are normally despatched one to seven days after buy. For instance:

• Day one to 2: Thank the shopper for ordering
• Day three to 5: Request suggestions on merchandise they purchased
• Day seven+: Provide reductions for his or her subsequent buy or encourage them to view new merchandise in your retailer

Post-purchase emails assist enhance common order worth (AOV). That is how a lot a buyer spends per order. It will probably enhance while you advocate associated merchandise, upgrades, or bundles. 

The truth is, according to Omnisend data, ecommerce manufacturers working with high businesses see a mean order worth of $44 from post-purchase methods.

Put up-purchase emails additionally assist construct buyer loyalty. For instance, Kate Backdrop achieved an 87% open rate on post-purchase emails and a 1:300 ROI. 

“The ROI we’ve achieved is partly resulting from our buyer loyalty,” says Shan from Kate Backdrop. “Our returning prospects made up a good portion of our income.”

One other model, Bare & Well-known Denim, used post-purchase automation to gather suggestions. This generated: 

• Almost $7,000 in sales
• 20% conversion price 
• 3,190% carry in income per e-mail

Top-of-the-line e-mail automation examples for suggestions is Bare & Well-known Denim’s overview request e-mail. It makes use of the shopper’s title, which provides personalization. It then thanks prospects and gently asks for a overview:

Re-engagement and winback e-mail automation examples

Re-engagement and winback emails goal subscribers who cease opening emails, clicking hyperlinks, or making purchases. These emails are normally triggered after 30 to 90 days of inactivity.

You shouldn’t ship them too early or too late:

• Too early: Round seven days will really feel too pushy. Clients probably want time to make use of your product earlier than they determine to purchase once more. 
• Too late: After six months, it may be too late. Clients could have already forgotten your model or switched to a competitor.  

As a substitute, begin by sending re-engagement emails after 30 days of inactivity. In case your open charges are nonetheless low, then prolong the time:

You must also have a sundown coverage. It’s a rule that routinely removes subscribers who haven’t engaged together with your emails, even after sending re-engagement emails. This ensures you keep a clear e-mail record and enhance e-mail deliverability. 

Top-of-the-line e-mail automation concepts for re-engagement is from MDigital. The model used Omnisend to attach its on-line retailer and bodily retailer information in a single system. This allowed it to:

• Monitor when prospects final bought
• Group inactive prospects routinely
• Ship re-engagement emails with out guide work

Because of this, its re-engagement workflow introduced again 422 inactive subscribers. The upsell automation additionally generated €1,202 in 14 days.

One other model with probably the greatest e-mail automation examples is SM Global Shop. The model examined when to ship winback emails. 

At first, emails have been despatched 30 days after inactivity. After testing, it began sending winback emails sooner. Clients responded higher. This included extra opens, clicks, and conversions.

SM International Store additionally examined small modifications like emojis in topic traces. This elevated click-through charges by 1%. Digital advertising director at SM International Store, David Sung, says, “I imagine A/B testing could be very essential.” 

The winback circulation is now considered one of its top-performing automations, changing at 51.78%. 

Browse and product abandonment e-mail automation examples

Browse abandonment and product abandonment emails are despatched when a consumer views a product however doesn’t add it to their cart.

In contrast to cart abandonment emails, these are despatched earlier within the shopping for journey. They aim people who find themselves nonetheless exploring merchandise however aren’t prepared to purchase.

Consumers instantly enter this workflow after they go to a product web page and go away. You’ll be able to ship a follow-up e-mail shortly after, encouraging them to take a re-evaluation:

Browse and product abandonment emails use softer messaging. They remind prospects of what they considered and spotlight product advantages. They could additionally embrace opinions. 

They usually embrace easy copy like “nonetheless fascinated with this?” or “take one other look.” These emails work as a result of they use customized reminders based mostly on what prospects considered. 

Manufacturers like Okovo’s product abandonment emails generated 60% of email marketing revenue. After utilizing automation instruments like Omnisend, the model noticed a 3.5x enhance in messages despatched and 1.9x income development inside one 12 months.

Senior automation supervisor at Okovo, Mindaugas says, “Cart abandonment and product abandonment automations have been game-changers.” 

One other standout instance of the most effective e-mail automation workflows is from Belle Fever. The model despatched customized emails to customers who considered merchandise however didn’t add them to their cart. These emails supplied product assist, suggestions, and incentives. They achieved: 

• 52% open rate 
• 25% reply price
• 40% larger conversion price than e-mail campaigns 
• Elevated buyer satisfaction

One high-performing e-mail used the shopper’s title. It additionally supplied a free design preview and showcased chosen merchandise:

Loyalty and lifecycle e-mail automation examples

These emails hold prospects engaged after their first buy. They construct long-term relationships. Some loyalty and lifecycle e-mail automation examples embrace:

• Loyalty level reminders: Reminds prospects to redeem factors and unlock rewards
• Milestone emails: Triggered when a buyer reaches an vital level of their relationship with a model, corresponding to a fifth order or anniversary
• Lifecycle stage transitions: Despatched when a buyer strikes from one step of their journey (first-time purchaser) to a different (repeat buyer)

For instance, Enflow Digital’s loyalty factors automation generated $28,317+ in sales. It elevated open charges by 70% and click on charges by 12.23%. 

The model related Smile.io (its loyalty program) to Omnisend to trace loyalty factors and automate emails. It then constructed a workflow based mostly on buyer conduct:

• Clients with 10 – 499 factors who stopped participating have been added to a phase
• After 45 days of inactivity, they entered an e-mail circulation
• Emails displayed their factors and out there rewards

Enflow Digital additionally used conditional splits to personalize emails:

• If a buyer didn’t have sufficient factors to redeem, they acquired an e-mail encouraging them to maintain procuring
• If a buyer already had sufficient factors, they have been informed they may redeem rewards

One other profitable model with the most effective e-mail automation examples is Dukier. The model used Omnisend to run lifecycle emails throughout the shopper journey. This included welcome emails and deserted cart reminders. It additionally despatched emails in 5 languages.

Because of this, Dukier achieved 525% income development over three years. Email automation drove 55% of complete income.

Dukier additionally used a VIP e-mail to drive conversions. It included daring textual content like “VIP cross” and “final sale,” together with reductions of as much as 70% off and an additional 10% low cost code. This helped enhance clicks and gross sales: 

Seasonal and campaign-based e-mail automation examples

These emails are despatched round key occasions like Black Friday, Cyber Monday, and product launches.

They’re completely different from evergreen automations. Evergreen emails run all 12 months. They’re triggered by actions like sign-ups or cart abandonment.

Seasonal campaigns run for a short while. This creates urgency and encourages quicker purchases earlier than promotions finish.

Most campaigns comply with a easy circulation — teaser emails earlier than the occasion, reminders through the sale, and last-chance emails towards the top.

For instance, La Machine Cycle Membership used seasonal automations for a number of forms of campaigns, together with:

• Race campaigns timed round occasions just like the Tour de France
• Seasonal emails for winter prep and spring races
• Product launch sequences with teaser, launch, and follow-up emails
• Black Friday campaigns with reductions

The model additionally gave loyal prospects early entry to affords. This led to a 64% open rate and seven% click on price.

One other model with standout e-mail marketing campaign automation examples is LEVEL8. It used seasonal emails to run a four-stage Black Friday Cyber Monday (BFCM) marketing campaign: 

• Stage 1: Early entry affords despatched to loyal prospects 
• Stage 2: Extra merchandise have been launched, together with “reward with buy” affords
• Stage 3: Reductions have been expanded throughout most merchandise. For instance, this e-mail included a 20% low cost for all merchandise. The CTA “Solely two days left” elevated urgency and inspired extra clicks: 

• Stage 4: Final-chance emails used countdown timers and affords

LEVEL8 generated over $266K in revenue with a 223x ROI. This exhibits how efficient seasonal campaigns may be. 

What the most effective e-mail automation examples have in widespread

Right here’s what the most effective e-mail automation examples have in widespread: 

• Emails are despatched on the proper time, corresponding to after signup or cart abandonment. Clients are nonetheless , so they’re extra prone to reply.
• Most manufacturers use a brief e-mail collection quite than a single message. For instance, welcome or deserted cart emails are despatched over a couple of days to information them towards a purchase order.
• Emails are additionally customized. This contains utilizing buyer names or exhibiting merchandise they considered or purchased. Grouping prospects by conduct makes emails extra related and may enhance income by as much as 8%.
• Profitable manufacturers additionally check and enhance emails over time. A/B testing helps them see what works. According to Omnisend, it could actually enhance income by as much as 192%.
• Sturdy emails use one clear CTA. This tells prospects precisely what to do subsequent and improves clicks.

General, e-mail automation drives larger income than e-mail campaigns. The truth is, businesses generate 45% of e-mail income from automation. And, automated emails earn 9x extra per message than campaigns ($5.96 vs $0.67). 

Begin constructing your personal automated e-mail campaigns

Now that you just’ve seen the most effective e-mail automation examples, you can begin constructing your personal utilizing e-mail automation instruments.

With Omnisend, you don’t want to start out from scratch. It affords pre-built ecommerce workflows corresponding to welcome emails, deserted cart reminders, and post-purchase follow-ups.

To start, go to the Automation tab. Click on Create workflow and select a ready-made template. You can too construct one from scratch:

Omnisend templates are already constructed for ecommerce emails like promotions and deserted carts:

You can too customise emails utilizing the drag-and-drop editor. This allows you to change textual content, pictures, and buttons with out design abilities.

Omnisend additionally helps dynamic content material. This implies emails change based mostly on buyer conduct. For instance, one buyer might even see merchandise they lately considered, whereas one other sees suggestions associated to earlier purchases.

Omnisend additionally integrates with platforms like Shopify, WooCommerce, Wix, and BigCommerce. As soon as your retailer information is synced, you possibly can phase your viewers based mostly on actual conduct. If you happen to want further help with integration, Omnisend affords 24/7 assist even on the Free plan. 

As soon as automations are stay, you possibly can observe efficiency utilizing Omnisend reviews. This exhibits gross sales, engagement, and channel outcomes. Omnisend customers report a $79 ROI for each $1 spent. 

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