I’m going to skip the entire announcement schtick, the place I might construct up the stress, and simply say it: Omnisend simply lowered its SMS costs. Within the US, it now begins at $0.007 per message, relying on sending quantity.

I see many different platforms elevating their costs, so we went the opposite method. On objective and unapologetically.

And it’s not like I have to justify it to you now, however I do wish to clarify why. As a result of I feel it says one thing vital about the place SMS is headed and the way we take into consideration our relationship with the manufacturers that use Omnisend.

SMS is important, not experimental

For a very long time, SMS was handled like a bonus channel. You’d bolt it on once you felt prepared, once you had funds left over, once you’d “discovered electronic mail first.” A number of manufacturers are nonetheless in that mindset.

However the knowledge says they need to transfer on.

Our 2026 Ecommerce Marketing Report analyzed 321 million SMS messages despatched by over 150,000 manufacturers in 2025. SMS quantity grew by a powerful 40% 12 months over 12 months. SMS click on charges greater than doubled. And automatic SMS messages, triggered by buyer conduct, generated a median of $0.74 per ship, in comparison with simply $0.15 for normal campaigns.

If that’s not a income engine, I don’t know what’s.

SMS works as a result of it’s rapid and private in a method that no different channel is. We preserve our telephones close by more often than not. We discover the notifications. And relating to SMS, we regularly additionally learn them inside minutes. 

Not many channels can provide this type of directness. Not even electronic mail. And positively not in adverts.

Should you’re one of many manufacturers that figured this out early – congrats on constructing on that benefit. However I’m at all times questioning, why haven’t extra manufacturers adopted but?

Will it repay?

I’m not going to faux that SMS adoption has been frictionless. The per-message price of SMS has been an actual hesitation, particularly for those who’re a smaller ecommerce model. 

You’re already spending on electronic mail. You’re already spending on adverts. Now you get the stress of including one other channel with a variable price, which scales along with your sends. In such a case, you will need to have plenty of confidence that ROI will comply with. 

However we’ve seen that confidence repay for the manufacturers that dedicated. 

Kate Backdrop sells pictures provides globally. They mixed SMS flash gross sales, push notifications, and automatic workflows right into a single omnichannel program and walked away with a 1:300 ROI.

CLVmaxers, a boutique retention company in our Accomplice Program, took on a consumer referred to as Rockin Royalty and rebuilt their electronic mail and SMS system from scratch. Six months later, open charges went from below 15% to over 65%.

We even have Vagari Bags, a boutique journey equipment model, that added SMS alongside their electronic mail workflows. They hit 6-7% click on charges with a 1:121 ROI on SMS campaigns. 

The great thing about all of it is that there aren’t edge instances. This occurs to manufacturers day-after-day once they determine to make use of SMS strategically inside a correct automation stack and deal with it as an actual channel.

So we lowered the worth, as a result of it was the proper transfer

Promotional graphic with the text “Now starting at $0.007 per SMS” in glowing green lettering on a dark background, alongside a green bowling ball.

Omnisend is customer-funded, so once they win, we win. Meaning each enterprise choice we make has to carry up in opposition to one query: does this work for the individuals utilizing the platform?

When manufacturers pay much less per SMS, they ship extra. After they ship extra, they make more cash. After they make more cash, they keep and develop with us. None of that is difficult. 

So reducing these costs wasn’t charity or a flash sale. It merely made sense for us.

And if I’m being fully sincere, we might do it. The dimensions we’ve reached and the infrastructure we’ve constructed gave us the room to make this transfer with out reducing corners on the product or the assist staff. So we did.

Some platforms increase costs as a result of they will. We lowered ours for a similar motive.

And it’s not misplaced on me that it’s not a small factor to do. In an trade the place the default transfer is to guard margins on the buyer’s expense, going the opposite method takes a sure sort of confidence. We’ve that confidence.

What this implies for you

So what does all of this imply for you? Will depend on the place you might be proper now.

  • Should you’ve been serious about SMS however haven’t began but, that is the second. Costs begin at $0.007 per message. The channel works, the ROI is there. And the invoice is not the explanation to attend.
  • Should you’re already sending SMS with us, nothing adjustments except you need it to. Nevertheless it’s value taking 5 minutes to take a look at the new rates. Should you’re on our legacy Professional plan, the brand new per-message charges are round 50% decrease — and our pricing calculator will inform you fairly rapidly whether or not switching is sensible on your quantity.

Unsure which state of affairs applies to you? Our superb assist staff is there to stroll you thru it.

And for those who’re at the moment on a platform that lately went the opposite route on pricing, we constructed a migration process that takes lower than 5 days. We’ll deal with the transfer for you.


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