April was quieter on the entrance finish, busier underneath the hood. Most of this month’s updates are about doing issues as soon as as a substitute of 5 occasions — copying throughout shops, setting defaults, that type of factor. Plus just a few smaller bits value figuring out.

Right here’s the rundown:

Complete spent & AOV filters — now for everybody

The Complete Spent and Common Order Worth filters used to require a help request. They’re now stay for all Omnisend customers in segmentation, so constructing high-value buyer teams for loyalty, upsell, or win-back campaigns is lastly a one-and-done factor.

Your branded area, now on touchdown web page varieties

You possibly can host your type touchdown pages by yourself branded area as a substitute of a generic Omnisend one. Feels like a small change, however a URL that really matches your retailer builds extra belief than individuals have a tendency to offer it credit score for.

👉 Learn more about using your link domain for landing page forms

Multi-store life, significantly much less repetitive

In case you run multiple Omnisend account, that is your month. Now you can copy throughout shops in a single motion as a substitute of one after the other — for varieties, campaigns, saved templates, and automations:

  • Varieties — set one up as soon as, push it to all of your shops directly.
  • Campaigns — works throughout each marketing campaign sort, so that you’re not rebuilding the identical factor in every account.
  • Saved templates — and whereas we have been in there, we unified the Template Library and Retailer Settings → Saved Templates, so that they now look and behave the identical approach.
  • Automations — similar deal. The copy motion can also be now cut up into two separate buttons, which makes it so much clearer what you’re truly about to do.

The type of change that doesn’t sound dramatic till you must arrange the identical type throughout 5 shops.

👉 Learn more about managing multiple stores in Omnisend

Templated Accounts within the Associate Portal

For companions managing consumer shops: now you can create one templated account per company — mainly a central library on your finest campaigns, automations, varieties, and different confirmed setups, able to be reused throughout nevertheless many consumers you tackle.

Entry it from the Associate Portal or by way of the Change Retailer button in Omnisend. Templated accounts are clearly labeled, so that you received’t combine them up with actual consumer accounts. At present supported on Shopify, WooCommerce, and BigCommerce.

👉 Learn more about Templated Accounts in Partner Portal

Entry administration, additionally for companions

Companies can now management which accounts every staff member can see, with permissions managed by the Proprietor. Members could be set to entry all accounts, chosen accounts, or none.

Just a few issues value figuring out:

  • Members with “all accounts” robotically achieve entry to any newly added account.
  • If a member creates a brand new account, they robotically get entry to it.
  • A member set to “no entry” who creates a brand new account might be bumped to “chosen accounts” — and can solely see the one they simply made.

Out there for accomplice accounts created on or after December 11, 2025.

Extra to drag from the Analytics Statistics API

A few helpful expansions for anybody routing Omnisend knowledge into their very own dashboards:

  • Gross sales reporting metrics (Beta) — two new ones, totalOrders and totalRevenue, masking all retailer gross sales no matter advertising and marketing attribution. Helpful if you wish to examine attributed efficiency towards general retailer efficiency in the identical pipeline.
  • Ordered product unit metrics — totalOrderedProductUnits and attributedOrderedProductUnits. Each help filtering and grouping by product-level dimensions like product ID, title, SKU, variant ID, and variant title.

👉 Learn more about the Analytics Statistics API

A brand new integration: Blotout EdgeTag

Blotout EdgeTag is a server-side monitoring answer — which means it catches the occasions browser pixels are inclined to miss due to advert blockers, cookie deletion, and iOS privateness adjustments. So Omnisend will get to set off automations extra reliably and establish extra contacts.

In follow: extra product views, cart additions, and checkouts captured; an even bigger addressable viewers past cookie limits; and an actual shot at re-engaging the customers who’d in any other case simply disappear.

👉 Learn how to integrate Blotout EdgeTag with Omnisend

Just a few smaller UI issues value figuring out about

We ship usability updates each week, however a handful from this month deserve a point out:

  • Preheader textual content in Hyperlink Exercise — preheaders at the moment are seen on the Hyperlink Exercise web page (e-mail, A/B campaigns, and workflows) and included in efficiency exports. Topic line + preheader evaluation is now a one-screen job.
  • Area setup polish — newly verified hyperlink domains can now be set because the default for chosen channels robotically. One much less click on, one much less factor to recollect.
  • Branded area in varieties settings — your branded area now exhibits up subsequent to touchdown web page settings, with a duplicate button and a fast hyperlink to the Domains web page should you nonetheless must set one up.
  • AI help for embedded varieties (Beta) — embedded varieties can now be generated and copied by way of the AI agent.

And as at all times, loads of smaller polish updates scattered across the app — the sort you don’t discover till you do!


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