Intent Data Providers For B2B, Q1 2025

What’s a Forrester Wave?

A Forrester Wave is a complete information for consumers evaluating buying choices in a particular know-how market. The methodology entails a rigorous, equitable course of for assessing and evaluating know-how distributors. The final objective is to offer consumers with an goal, complete information to assist them make knowledgeable know-how buying selections.

Why is a Forrester Wave necessary for consumers of selling and gross sales information and advertising and marketing companies?

For B2B entrepreneurs constructing a shortlist of selling and gross sales information suppliers and advertising and marketing companies companions, The Forrester Wave™:
Advertising and marketing and Gross sales Information Suppliers for B2B, Q1 2026 affords an goal, side-by-side view of how suppliers stack up quite than consumers needing to depend on vendor-produced supplies alone.

What does it imply that Anteriad is a Sturdy Performer?

Sturdy Performer is considered one of three positions within the Forrester Wave framework: Leaders, Sturdy Performers, and Contenders. It means Anteriad was evaluated as being among the many 11 most important B2B advertising and marketing and gross sales information suppliers out there. For consumers, we consider it alerts that Anteriad is a reputable, confirmed possibility price critical consideration, significantly for organizations that want a accomplice combining privacy-compliant information with full-funnel advertising and marketing execution help.

What makes Anteriad completely different from the opposite suppliers on this analysis?

The Forrester Wave™:Advertising and marketing and Gross sales Information Suppliers for B2B, Q1 2026 included 11 suppliers spanning pure information distributors, gross sales intelligence platforms, and advertising and marketing know-how corporations. We consider what units Anteriad aside is its place as a full-service advertising and marketing accomplice, not only a information vendor. Forrester notes that ‘superior information sourcing and exterior privateness compliance are the strongest differentiators throughout a broad set of knowledge capabilities,’ including that ‘expanded shopping for group capabilities are one other spotlight.’ Anteriad additionally acquired the very best doable rating of 5 out of 5 in 4 standards: Privateness Framework Certification and Transparency, Information Sourcing, Shopping for Group Element, and Supporting Providers and Choices.

How does Anteriad method information privateness and compliance, and why ought to that matter to me?

Privateness and compliance should not an afterthought at Anteriad. They’re constructed into how information is sourced, verified, and delivered. Anteriad acquired the very best doable rating within the Privateness Framework Certification and Transparency criterion in The Forrester Wave™: Advertising and marketing and Gross sales Information Suppliers for B2B, Q1 2026, and independently is ranked within the Prime 1% for information high quality and transparency as a Neutronian Licensed information supplier. For consumers, which means you possibly can activate Anteriad information with confidence, figuring out it’s constructed to fulfill rigorous world privateness requirements.

Why is Anteriad’s rating of 5 out of 5 on Shopping for Group Element necessary?

B2B shopping for selections are hardly ever made by a single particular person. Research consistently shows that a number of stakeholders are concerned in most enterprise buy selections, and advertising and marketing and gross sales groups that have interaction the total shopping for group quite than particular person leads see stronger outcomes. Anteriad acquired the very best doable rating within the Shopping for Group Element criterion on this analysis, with Forrester particularly calling out ‘expanded shopping for group capabilities’ as a spotlight. With Anteriad’s Dynamic Shopping for Group profiles, your staff can determine and attain all members of the shopping for group on your merchandise at every goal account, enhancing your possibilities for delivering elevated pipeline.

Can Anteriad assist if I should not have sturdy inside information sources?

Sure, and that is particularly the place Forrester positions Anteriad as a compelling possibility. Many organizations battle with fragmented information, restricted inside unification capabilities, or an absence of bandwidth to handle advanced information packages. Anteriad’s mannequin is constructed for precisely this example. Past supplying information, Anteriad affords information consulting, sourcing, unification companies, and full-funnel advertising and marketing activation, all underneath one roof. Forrester notes that reference clients worth Anteriad as a “one-stop store for the database…” lowering the necessity to handle a number of distributors and disconnected programs.

How does Anteriad supply and confirm its information, and what makes it completely different?

Anteriad acquired the very best doable rating in Information Sourcing. Forrester describes a rating of 5 on this criterion as having superior information sourcing capabilities, gathering the widest vary of knowledge varieties together with differentiated ranges of human-verified information. A key differentiator is Anteriad’s outsourced enterprise growth functionality, which incorporates calling operations in 30 languages. This allows Anteriad to supply and confirm information by means of direct human interplay at a scale and in markets the place most opponents depend on automated strategies alone, leading to greater accuracy and extra dependable contact information on your campaigns.

How do I get The Forrester Wave : Advertising and marketing and Gross sales Information Suppliers for B2B, Q1 2026 report?

You can access the full report here. The report contains Anteriad’s detailed scorecard, profiles of all 11 evaluated suppliers, and Forrester’s steering on learn how to choose the proper supplier on your particular wants.