We’re bringing the SEJ newsroom to a display screen close to you.
On March 11 from 12–3pm ET, we’ve gathered our personal search specialists, alongside some very particular visitors, that will help you grasp AI search visibility this yr. That is SEJ Live, a brand new collection we’ve been constructing behind the scenes, and I couldn’t be extra excited to see it come to life.
Right here’s why this issues proper now: I’m seeing an enormous disconnect between management and the advertising and marketing groups doing the work. Management needs efficiency yesterday, however these with their ft on the bottom know that buyer behaviors have modified. The metrics we used to depend on, the methods our plans had been constructed on, now not inform the precise story. And methods want to alter.
SEJ Reside is designed that will help you bridge that hole.
Come, chat with others deep in these shifts, ask the questions your workforce is wrestling with, and see how these specialists are making sense of AI-influenced search.
We’re all in the identical boat, so let’s commiserate collectively…. And share our learnings just like the search neighborhood is so well-known for!
What We’re Overlaying
Session 1: Newsroom: 1 New AI Search Actuality. 3 SEJ Chief Views
Three SEJ leaders break down 2025’s AI search shifts from three angles. Loren Baker covers the enterprise facet, Matt Southern breaks down the information, and Shelley Walsh interprets the affect in your content material. The query for all three: what ought to skilled entrepreneurs do about it heading into Q2 26?
Session 2: Site visitors Adjustments Or Measurement Gaps? Develop Your web optimization KPIs For AI Search
AI search requires a brand new set of KPIs tailor-made to how discovery and conversion happen in the present day. Study which metrics precisely replicate AI-driven visibility and efficiency. Emily Popson, VP of Advertising at CallRail, exhibits you easy methods to change outdated metrics with KPIs aligned to trendy search habits.
Session 3: Why Reply Engines Ought to Be on Each CMO’s Strategic Agenda
And, I’m very excited to have our visitor speaker Nikhil Lai, Principal Analyst at Forrester, be a part of us. Nikhil goes to share identified shifts in search behavior, how totally different groups ought to align round these adjustments, and what’s subsequent for reply engines and also you.
Who Ought to Be There
We’re chatting with the CMOs, advertising and marketing administrators, and search leaders who’re previous the “AI is coming” dialog and want the “here’s what to do right now” dialog.
Every session builds on the one earlier than it, supposed to spark adjustments you must make in your individual technique.
This primary SEJ Reside is being thoughtfully deliberate to deliver this neighborhood and dialog to the forefront. All three periods are stay with full Q&A on the finish, so deliver your hardest questions. The displays are going to be insightful, and I count on the chat goes to be lit.
Inform your friends and your workforce. In case you’re chargeable for advertising and marketing efficiency, reporting to management, or constructing your 2026 progress plan, these will be three hours well spent.
I hope you’ll be a part of us.
P.S. The workforce is speaking about doing a particular AMA for any questions we will’t reply throughout the occasion. One other good thing about becoming a member of us stay … it’s the one approach you’ll be able to submit your query.
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