In case your Google Ads are disapproved for Vacation spot Not Accessible, Google’s crawlers and/or customers in your focused areas can’t attain your touchdown web page in a policy-compliant method. The repair often entails clearing geo-blocks/firewalls, correcting URLs/redirects/SSL/DNS, eradicating robots.txt or plugin blocks in opposition to crawlers, resolving server errors, and making certain the primary web page load isn’t blocked by logins, age-gates, or malware warnings. Under is a structured diagnostic + restore plan you may observe in the present day.

1) What “Vacation spot Not Accessible” Really Means

Google requires that the vacation spot (your last URL) is reachable to each customers and Google’s programs within the areas you goal. If entry fails—due to a rustic block, safety rule, unhealthy redirect, server error, or gate—your adverts will be disapproved underneath this coverage. In brief, Google or customers can’t entry your web page in the way in which your advert guarantees.

2) The ten Most Widespread Root Causes

  1. Geo-blocking / IP blocking
    • Firewalls, CDNs, host WAFs, or nation restrictions deny site visitors from the very international locations you’re concentrating on.
  2. Safety plugins blocking crawlers
    • WordPress/host safety plugins generally block AdsBot-Google or unknown consumer brokers by mistake.
  3. robots.txt guidelines
    • Over-broad Disallow guidelines blocking crawlers from the basis or vital directories.
  4. Flawed URL or mixed-case path
    • instance.com/Order-Now vs instance.com/order-now — servers can deal with these as completely different URLs; one might 404.
  5. Extreme or damaged redirects
    • Lengthy 301/302 chains, loops, or hop to a blocked area/subdomain.
  6. Server errors & downtime
    • 4xx/5xx responses, gradual TTFB, rate-limits, or host throttling underneath bot load.
  7. SSL/TLS & DNS points
    • Invalid certificates, SNI mismatch, previous TLS variations, DNS misconfig, or region-specific DNS propagation gaps.
  8. Login partitions, age gates, paywalls, interstitials
    • Something that blocks the first web page load (policy-unsafe for advert locations).
  9. Malware / hacked website flags
    • Hacked recordsdata, injected JS, or Secure Shopping warnings trigger disapprovals.
  10. Location-based content material blocks
    • Server or CDN guidelines that return completely different standing codes or clean pages by nation.

3) Quick Analysis: Show What’s Damaged

Use this workflow to isolate the trigger rapidly:

  • Advert Preview & Analysis (out of your Google Ads account): confirms what Google is seeing for particular areas/units.
  • VPN checks from goal international locations (+ cell vs desktop): verify if customers can load the web page usually.
  • Server logs / WAF logs: search for 403/429/5xx responses, blocked IPs, or bot challenges.
  • robots.txt: guarantee no unintended Disallow: / or path blocks for touchdown pages.
  • HTTP standing & redirect verify: verify 200 standing on the last URL; preserve redirect hops to ≤2.
  • SSL/DNS: run an SSL take a look at; confirm DNS information; verify CDN edge habits in goal areas.
  • Web site integrity: scan for malware; verify Search Console (Safety Points, Protection).
  • Velocity & reliability: confirm TTFB and that the host isn’t rate-limiting bots/areas.

Professional tip: Hold a screencast of the failed load from a goal area and screenshots of your fixes—useful if you request a evaluate.

4) Fixes by Root Trigger

A) Geo-blocking / IP blocking

  • Take away nation blocks on your goal areas.
  • Allowlist Google’s crawler consumer brokers (e.g., AdsBot-Google) and keep away from bot challenges (JS challenges/captchas) on first load.
  • In CDNs/WAFs, disable guidelines that block unknown bots for the touchdown web page path.

B) Safety plugins

  • Briefly disable overly strict options (e.g., “block unknown bots,” “price restrict”).
  • Add exceptions for AdsBot-Google and your advert account’s verification pings.
  • Replace plugin to the newest model; clear caches.

C) robots.txt errors

  • Take away blanket disallows; preserve it minimal and by no means block your touchdown web page paths.
  • Should you can’t edit quick, host a brief, permissive robots.txt throughout evaluate.

D) Flawed URL / mixed-case / redirects

  • Use lowercase, canonical last URLs in adverts.
  • Repair 301/302 chains to a single hop (http→https or non-www→www, not each).
  • Validate 200 OK on the last URL.

E) Server errors & downtime

  • Increase host assets; repair 4xx/5xx.
  • Take away rate-limits that block crawlers; guarantee edge nodes aren’t throttling.
  • Monitor with uptime instruments; purpose for ≥99.9%.

F) SSL/TLS & DNS

  • Set up a legitimate certificates; allow fashionable TLS.
  • Repair SNI/hostname mismatches; confirm intermediate certs.
  • Affirm DNS is right and propagated globally.

G) Gates & interstitials

  • The touchdown web page should render core content material instantly. Transfer age verifications or logins after the preliminary content material or to post-click flows the place coverage permits.

H) Malware

  • Clear the location; replace CMS, themes, plugins; rotate credentials.
  • Request a evaluate in Search Console if flagged, then request a evaluate in Google Ads.

5) Methods to Request a Overview (Correctly)

  1. Repair the trigger and retest from a goal nation + Advert Preview.
  2. In Google Adverts → Coverage Supervisor, choose the affected adverts and request Overview.
  3. Connect a quick word (if obtainable) summarizing what was mounted (e.g., “Eliminated geo-block, allowlisted AdsBot-Google, corrected robots.txt”).
  4. Keep away from mass edits whereas the evaluate is in progress.

If disapproved once more, re-check logs/robots/firewall and take into account a short-term clear touchdown web page on the identical area to regain supply whilst you harden the primary website.

6) Pre-Launch Guidelines (Use Each Time)

  • Remaining URL returns 200 OK in all goal international locations
  • No login/age/paywall on first load
  • robots.txt doesn’t block touchdown paths
  • SSL legitimate; redirects ≤1 hop; lowercase URL paths
  • Firewall/CDN permits AdsBot-Google; no geo-blocks on targets
  • No malware or browser warnings
  • Server secure (no 4xx/5xx spikes); quick first byte
  • Verified in Advert Preview for goal location + system

7) Want Assist?

We repair: disapprovals, suspensions, compromised websites, and full Google Adverts audits, setup & administration.
► Hire us (Google Partner team): Google Ads Disapproval Service


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